Who is Femke van Schoonhoven?

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Femke van Schoonhoven: Designing the path for the next generation of creators

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Femke van Schoonhoven is one of those creators who make design leadership feel approachable. She is not just shaping digital products, she is shaping how designers think about their careers. Through honest storytelling, mentorship, and thoughtful advice, she empowers thousands of creatives to find clarity in an often confusing industry. Her voice is both practical and inspiring, bridging the gap between design theory and real-world experience.

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1. Who she is

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Femke van Schoonhoven is a Product Design Manager and Mentor in Strategic Influence based in Canada. She has spent years helping designers grow into confident professionals capable of leading with impact. With experience in UX strategy and team development, she built her platform around mentorship and accessible career education. Her approach combines deep design expertise with a focus on soft skills such as communication, leadership, and confidence building. Over time, Femke has become a trusted resource for designers navigating the transition from execution to influence.

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2. A network of heavyweights

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Femke’s professional circle includes some of the most recognized brands and creators in tech and design. She is connected to platforms like Figma, Notion, Jitter, and LottieFiles, alongside influential voices and mentors across the UX community. Her network reflects the future of product design, where creative collaboration and strategic thinking intersect. From startups to global design leaders, Femke’s influence extends across every layer of the digital product ecosystem.

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3. Why people listen

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People listen to Femke because she is real. She shares what most design leaders do not talk about, such as burnout, career plateaus, imposter syndrome, and mentorship gaps. Her tone is relatable yet deeply knowledgeable, giving followers the feeling of having a supportive design mentor on their feed. Femke’s posts offer both empathy and structure, teaching designers how to move forward in their careers with intention and strategy.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 87/100, Femke stands out as a voice that balances authority and honesty. Her posts blend personal experiences with industry frameworks, sparking meaningful discussions about growth and design maturity. She avoids overly polished narratives, instead choosing real stories and reflective insights that connect on a human level. This transparency has built a loyal following of professionals who see her as both an expert and a peer.

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5. Numbers that back it up

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Femke’s audience has grown steadily from 3,400 to over 12,500 followers, with engagement rates that outperform typical design-focused creators. Her Influence Score of 6,150 points places her among the Top 3% of LinkedIn creators in Canada and within the Top 5% in Product Design worldwide. Her engagement quality score of 88/100 reflects meaningful community dialogue, with comments often evolving into collaborative discussions and peer mentorship moments.

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6. Collaborations that matter

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Femke’s collaborations reflect her mission to make design education more human. She partners with fellow designers and platforms for workshops, mentoring sessions, and live talks that blend strategy with empathy. Her projects often focus on helping designers define influence within their roles, from tactical decisions to organizational impact. She has worked with various educational initiatives and creators who share her passion for design leadership and community growth.

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7. Why brands should partner with Femke van Schoonhoven

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Partnering with Femke means aligning your brand with authenticity, education, and design excellence.

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• Collaborate on thought leadership content around product design and career growth.

• Co-host mentorship programs or digital workshops for creative professionals.

• Partner for webinars or online courses focused on design influence and UX leadership.

• Develop branded storytelling campaigns that spotlight innovation, inclusion, and creativity.

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8. Why Femke van Schoonhoven is relevant in 2026

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As design evolves with AI and automation, Femke’s human-centered approach to creative work is more important than ever. She focuses on what technology cannot replace: empathy, storytelling, and leadership. In 2026, her relevance lies in helping designers stay grounded while navigating an increasingly complex digital world. She continues to guide the next generation toward strategic thinking, confidence, and self-awareness in their creative journeys.

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Conclusion: Leading through mentorship

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Femke van Schoonhoven’s influence goes beyond pixels and prototypes. She represents a new era of creators who lead with transparency and purpose. Her impact is not measured just by her posts but by the thousands of designers who have found clarity and confidence through her mentorship. Femke is proving that great design starts with great guidance, and that mentorship remains one of the most powerful tools for change in the creative industry.

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