Who is Frank Holleman?

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Frank Holleman: Building a climate-conscious world, one plate at a time

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Frank Holleman makes climate action feel both simple and doable, and he does it with Lego blocks. As the founder of Fork Ranger, he translates complex data on food systems into fun, snackable content that spreads fast. His posts aren’t just about what’s on your plate, they’re about the planet, and millions of people are listening.

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1. Who he is

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Frank is the founder of Fork Ranger, a platform that advocates for sustainable eating as a way to tackle climate change. Based in the Netherlands, he has carved a niche as a climate activist and entrepreneur who blends education with creativity. By breaking down the science of food emissions into everyday decisions, like choosing grains over beef, Frank empowers people to take action without the guilt-tripping that often comes with climate conversations. His Lego-style visuals and research-backed posts have turned him into one of the most recognizable climate influencers in Europe.

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2. A network of heavyweights

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Frank’s influence goes beyond social media. He’s connected with WWF, Slow Food, Plate of Hope, U4, and other sustainability-focused organizations. These collaborations amplify his reach and credibility in the food and climate space. Surrounded by NGOs, researchers, and policymakers, Frank’s network shows that he’s trusted in both activist and institutional circles.

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3. Why people listen

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People follow Frank because he makes climate change personal. His communication style is visual, clear, and often playful, using Lego bricks and simple comparisons to explain complex sustainability issues. Followers know they’ll walk away with practical insights. These could include the carbon impact of beef or why seasonal food matters more than local. He doesn’t just inform, he empowers.

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4. Authenticity that resonates

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With an Authenticity Score of 98.5/100, Frank’s content speaks for itself. His posts are research-based yet human, backed with data but packaged in an approachable way. Comments often spark thoughtful debates, and he engages back with curiosity. Instead of generic motivational lines, Frank shares concrete frameworks and unique visual storytelling, which makes him stand out as both credible and relatable.

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5. Numbers that back it up

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Frank’s following has grown from 22K to over 32K with steady, organic momentum. His reels regularly hit six-figure views, with some topping millions, like his viral Lego post breaking down land use, which reached 4.6 million views. With an Influence Score of 8,615 points and an engagement quality rated “Natural,” his metrics prove that his content isn’t just trending, it’s building long-term impact.

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6. Collaborations that matter

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Fork Ranger has already built meaningful bridges with WWF and other sustainability NGOs, translating research into public-friendly education. Frank’s collaborations often focus on making science accessible to everyday audiences. His ability to connect climate science with real-world decisions makes him a valuable partner for both brands and institutions in the sustainability space.

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7. Why brands should partner with Frank Holleman

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Partnering with Frank is a chance to turn sustainability into a story people actually want to share. Brands can work with him on:

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• Thought leadership campaigns bringing research to life with visual storytelling

• Workshops and talks on climate-conscious eating for schools, companies, or governments

• Co-created content using his Lego-style visuals to spread sustainability messages

• Product validation for sustainable food products backed by climate science

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8. What causes he defends

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Frank is passionate about tackling climate change, sustainable eating, and food waste. His posts highlight how small choices, like replacing beef or choosing whole grains, can drastically reduce emissions. He pushes back against oversimplifications, always focusing on research and data. By advocating for better food systems, Frank shows how climate action starts at the dinner table.

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9. Why Frank Holleman is relevant in 2025

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In a year when climate change is at the center of global debates, Frank offers clarity in the noise. Food systems are responsible for a huge share of emissions, and his content shows why fixing them is key. With climate action becoming a daily responsibility for individuals and businesses, Frank’s mix of data, design, and storytelling makes him the go-to voice for sustainable eating in 2025.

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Conclusion: A guide for change you can trust

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Frank Holleman isn’t just another climate voice. He’s a practical guide for anyone who wants to make a difference. His work bridges science and daily life, showing how eating habits can be climate solutions. With his authentic presence, creative flair, and growing influence, Frank is shaping how people see food and sustainability. He’s not just leading a conversation, he’s changing behavior at scale.

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