Who is Freire da Cruz?

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Freire da Cruz: The SAP explainer companies wish they had on speed dial

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If SAP gives you a headache, Freire hands you the aspirin. He turns FI/CO, MM, and S/4HANA into clear, step-by-step playbooks that real teams can follow. Think whiteboard energy, but with screenshots, menus, and the exact buttons to click. His content helps thousands of Portuguese-speaking pros work faster and feel smarter at month end.

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1. Who he is

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Freire da Cruz is a Brazilian SAP training architect focused on FI/CO and S/4HANA, with range across MM, Ariba, and Power BI integrations. He built his reputation by teaching the way practitioners actually work, using real transaction paths and annotated screens to demystify processes like closing, cost variances, and purchasing flows. Before content, he led hands-on SAP implementations and training, which shows in the precision of his lessons. Today he runs large live sessions, short daily tips, and full programs that help teams get certified and productive. His message is simple and sticky: SAP is not just a system, it is the heart connecting people, processes, and data.

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2. A Network of Heavyweights

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His circle blends the SAP ecosystem and industrial tech. You will spot SAP SE, Tractian, and respected trainers and solution architects who share and debate his tutorials. The network skews practitioner heavy, which makes his reach highly credible with companies that live inside SAP every day. When Freire posts a flow, other experts jump in with field notes, not fluff.

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3. Why people listen

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He shows, he does not boast. Freire talks in plain Portuguese, drops the transaction code, and then clicks through it in front of you. He uses memes to warm you up, then delivers the goods with crystal-clear pointers and red boxes on screen. You finish a post and feel ready to try it yourself.

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4. Authenticity that resonates

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Freire carries a Favikon Authenticity Score of 100/100. Comments read like a help desk that actually helps, with peers asking about CKM3N, ME51N, and real closing issues. Timing is natural, voices are diverse, and threads include pushback and follow-ups. No templated replies, only a teacher who enjoys the Q&A.

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5. Numbers that back it up

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He leads a large multi-platform classroom with 250K+ on Instagram and 21K+ on LinkedIn, plus solid tens of thousands across YouTube and TikTok. Activity is relentless at about 65 posts per month, mixing quick tips with longer walkthroughs. Engagement quality scores 88 and post content scores 92, which is what you get when tutorials are specific and useful. Rankings place him in the top 1% on LinkedIn Brazil and top 2% in Career Coaching Brazil.

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6. Collaborations that matter

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Freire partners around education and enablement. That includes tool makers in the SAP stack, industry tech like condition monitoring and reliability, and enterprise training teams that need localized programs for Brazil. His launches often pair a meme-friendly hook with a serious live training that fills rooms fast.

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7. Why brands should partner with Freire da Cruz

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If your product touches SAP workflows, he is your translator to the shop floor and the CFO’s office.

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• Thought-leadership series that map your solution into FI/CO or MM scenarios with real transaction paths.

• Live workshops for Brazil-based teams on closing, procurement, and analytics using your tool in context.

• Co-created playbooks with annotated screenshots and “try this” exercises for onboarding and customer success.

• Product validation sprints where his audience pressure-tests features and gives field-grade feedback.

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8. Why Freire da Cruz is relevant in 2026

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SAP transformations will keep accelerating as finance, supply chain, and AI analytics converge. Teams need guides who can translate configuration into outcomes and do it in their language. Freire sits right at that intersection with fast, visual education and a community that learns by doing. As companies automate more of month end and compliance, trusted trainers who can upskill thousands at once will be essential.

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Conclusion: Teaching that sticks

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Freire makes complex systems feel human and workable. He blends humor with rigor, then leaves you with the exact clicks to get the job done. Brands gain a credible teacher, and professionals gain hours back at close. If clarity is your competitive edge, his classroom is where you want to be.

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