Who is Hunter Workman?

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Hunter Workman: Elevating Dance and Family Content with Humor and Heart

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Hunter Workman is a dance and lifestyle creator whose viral journey began with short-form TikTok videos infused with comedy and family-driven messaging. He often features trending audio tracks while adding original punchlines, delivering content that mixes humor with motivation. His tagline—"Tryna put my momma in a Benz"—is not just a catchphrase but a consistent narrative across his channels. This line reflects his personal mission and adds a compelling layer to his identity as a creator.

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He has built a strong following of 1.5M on TikTok by consistently posting at 1 PM EST, a specific timing that matches his audience’s high-engagement window. His average TikTok video garners 632K views, and he maintains an engagement rate of 5.41%, showing that viewers are not just watching—they’re responding. His comedic timing, confident on-camera delivery, and use of viral trends have helped him secure brand tags from UFC and Aelfric Eden. These metrics support his placement in the top 2% of TikTok creators in the U.S.

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On Instagram, where he has nearly 400K followers, Hunter shares polished versions of his dance clips and partnership content. His Instagram strategy is focused more on visual branding and showcasing product collaborations rather than raw skits. In the past month alone, he gained 7.2K new followers, posting just four times. His content here is more stylized, reflecting a shift toward brand readiness while retaining his casual, fun tone.

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Hunter’s influence extends into a collaborative network of creators across lifestyle, music, and entertainment niches. He frequently tags fellow creators and brands, appearing in visual networks alongside names like Niana Guerrero, Brandon, and Gloria Boyd. His account is marked “very safe” and “uninvolved” in political content, which makes him highly attractive for family-friendly sponsorships. Ultimately, his growth is fueled by a blend of emotional resonance, trend fluency, and calculated consistency.

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An Influencer Active on Social Media

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Hunter is active primarily on TikTok (1.5M followers) and Instagram (399.3K), where his casual tone and viral content resonate best with English-speaking youth in the U.S.

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Hunter's Social Media Strategy Analysis

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TikTok: Humor, Virality, and Unmatched Dance Energy

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Hunter Workman’s TikTok strategy revolves around remixing trending sounds with dance routines that incorporate subtle comedic flair. He posts an average of 3.4 videos per week, always timed for 1 PM EST, suggesting a calculated approach that aligns with peak user engagement hours. His content typically features solo performances with high-energy transitions and meme-inspired facial reactions. This style taps directly into Gen Z humor while showcasing his rhythm and creativity.

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Rather than relying on polished edits, Hunter favors authenticity, often filming in casual settings that match his “just having fun” aesthetic. His tagline-driven storytelling ("Tryna put my momma in a Benz") appears thematically through expressions of personal goals and emotional connection to his family. His account is free of controversial or polarizing material, earning him a “Very Safe” brand safety rating and high advertiser appeal.

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The consistency in both tone and visual style has resulted in strong performance metrics: a 5.41% engagement rate and average views of 632K per video. These numbers are especially notable given his flat growth rate (+0%)—his content maintains traction even without rapid follower spikes. He ranks in the top 2% for TikTok creators in the U.S., proving that consistent engagement trumps rapid growth for sustained impact.

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Hunter also uses TikTok to initiate partnerships, tagging brands like UFC and Aelfric Eden seamlessly within native content. His promotional videos retain the same energy as his organic posts, which reduces the “sponsored” feel and keeps viewer trust intact. This subtle brand integration is part of why he’s considered best suited for entertainment and lifestyle partnerships targeting youth culture.

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• Username: @hunter__workman
• Influence Score: 89.2/100
• Followers: 1.5M
• Activity: 3.4 videos/week
• Engagement Rate: 5.41%
• Growth: 0%
• Average Engagement: 81.1K
• Posting Habits: 3 times a week at 1 PM EST

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Instagram: Visual Highlights and Brand Collaboration Hub

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Hunter’s Instagram strategy complements his TikTok output by offering a more curated version of his online identity. With a follower count of nearly 400K and an Influence Score of 88.8/100, he focuses on quality over volume, posting just four times a month. His content often includes stylized dance clips, behind-the-scenes snapshots, and visually strong brand partnerships. The platform serves as both a creative outlet and a portfolio for potential collaborations.

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The shift in tone from raw humor to polished visuals is evident—photos like his October 2022 skateboarding post showcase aesthetic awareness while maintaining his casual persona. His feed mixes motion and still content, alternating between dynamic video reels and posed shots that appeal to streetwear, music, and lifestyle audiences. Instagram is where he appears more “campaign-ready,” with brand-safe visuals and accessible storytelling.

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Despite lower posting frequency, his engagement metrics remain strong: 4.38% engagement rate and 351.3K average reel views. He gained over 7.2K followers in the past 30 days—a +1.83% growth rate—showing that even minimal content, when strategic, can attract new audiences. Posts are consistently scheduled at 1 PM EST, mirroring his TikTok timing, and reinforcing his audience's habit loop.

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Hunter uses Instagram as a formal space for partnership visibility. He’s tagged brands like Aelfric Eden four times, each integration cleanly embedded in lifestyle visuals. His grid positions him not just as an entertainer, but as a brand collaborator with an aesthetic eye—crucial for campaigns seeking creators who blend personality with professionalism.

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• Username: @hunter__workman
• Influence Score: 88.8/100
• Followers: 399.3K
• Activity: 4 posts/month
• Engagement Rate: 4.38%
• Growth: +1.83%
• Average Engagement: 17.5K
• Posting Habits: Once a week at 1 PM EST

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Hunter Workman's Social Media Influence Summary

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Hunter Workman holds an impressive Favikon Influence Score of 8,966 points, placing him at Rank #2192 on TikTok US and #14585 worldwide. In the Video Entertainment category, he ranks #612 in the U.S. and #3811 globally. These positions land him in the top 2% of creators nationally and top 1–2% in his niche globally. His content is consistently categorized as “very safe,” “cheerful,” and “uninvolved” in politics—appealing traits for mass-market campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Family-Driven Fun and Dance Culture

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Hunter’s content is built around consistent themes: family values, humor, and viral dance formats. His goal of “putting his momma in a Benz” creates a personal connection with fans and adds a motivational layer to his otherwise comedic approach. His content stays light, fast-paced, and centered on trends, while still offering room for brand visibility.

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Reachability and Partnerships

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Hunter Workman is highly reachable for brand collaborations via both TikTok and Instagram, where he has a clear history of tagging brands like Aelfric Eden and UFC. His content style is ad-friendly, with a “Very Safe” brand safety rating and no political engagement, making approvals smooth for marketing teams. He integrates sponsorships directly into trending formats without breaking tone, which increases viewer retention on sponsored posts. His consistent posting time—1 PM EST—also allows brands to predict when content will go live.

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His profile aligns best with campaigns in the entertainment, fashion, and youth lifestyle sectors. Given his average reach of 632K views per TikTok and 351K views per Instagram reel, product visibility is maximized in both volume and relevance. He typically posts 3.4 TikToks per week and one Instagram post weekly, creating multiple slots for partnership rotation without overwhelming followers. With an estimated rate between $5K–$10K per post, Hunter offers mid-tier pricing with top-tier performance in engagement.

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Conclusion: Turning Dance, Humor, and Family Values into Lasting Influence

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Hunter Workman is part of a new generation of creators blending viral entertainment with personal ambition. His consistent performance on TikTok, paired with emerging growth on Instagram, makes him a valuable asset for brands targeting Gen Z. With content that’s cheerful, family-oriented, and culturally relevant, he embodies the kind of creator audiences want to root for—and brands can count on.

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View the AI-powered profile

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‍🏆 TOP 200 INFLUENCERS WORLDWIDE