Who is Itziar Oltra González?
Itziar Oltra González turns marketing theory into content people actually watch. She mixes academic rigour with creator instincts and a lot of personality.
.png)
Itziar Oltra González: The marketing professor who makes campaigns go viral
Itziar Oltra González turns marketing theory into content people actually watch. She mixes academic rigour with creator instincts and a lot of personality. Her posts range from TikTok hits to deep campaign breakdowns. That combination makes her useful to students, brands, and other marketers.
1. Who she is
Itziar is a marketing educator, PhD holder, and founder of TEM and the MIGA Project. She teaches, researches, and consults on advertising strategy, consumer behaviour, and campaign effectiveness. Her academic work sits alongside hands on projects with brands and media. She publishes case studies, runs workshops, and mentors young marketers. Itziar positions herself as both a scholar and a practitioner who expects real-world results.
2. A Network of Heavyweights
Itziar connects with major Spanish media, retail and tech partners, and academic institutions. Her visible ties include campaign work and public appearances with brands, creative agencies, and event organisers. She also collaborates with educational platforms and peer researchers. That network gives her both local reach and professional credibility.
3. Why people listen
People follow Itziar because she explains marketing without the fluff. She breaks down campaigns into clear lessons and shows the data behind the decisions. Her mix of short-form viral content and longer analysis appeals to different audiences. She’s practical, sharp, and refreshingly direct.
4. Authenticity that resonates
Itziar scores 96.5 out of 100 for authenticity on Favikon. Her feed blends viral TikToks, classroom moments, and conference snapshots. Comments are substantive and come from students, peers, and industry pros. Her voice is professional but warm, which keeps engagement genuine.
5. Numbers that back it up
Her follower base grew from roughly 14,889 to about 25,059 over two plus years, showing steady organic traction. Content performance shows big spikes on short videos alongside consistent engagement on longer posts. Her expertise rating is high and her posts draw meaningful professional conversation. She posts around awards, launches, and course moments which drive repeat attention.
6. Collaborations that matter
Itziar works with brands, media outlets, and educational partners. She takes part in industry panels, co-produces campaign analyses, and advises on academic partnerships. Her collaborations bring academic insight into commercial briefs and help brands tell better stories.
7. Why brands should partner with Itziar Oltra González
Working with Itziar is smart when you want credible marketing insight and creator-level reach.
- Co-created campaign case studies that dramatise strategy and results.
- Sponsored workshops or masterclasses for client teams and universities.
- Branded short-form content and social activations that tap her creator audience.
- Product testing or validation projects that combine academic measurement and real consumer feedback.
8. Why Itziar Oltra González is relevant in 2026
As brands chase short-form attention and evidence-based strategy, Itziar’s combined academic and creator skillset is rare and valuable. She understands platform dynamics and measurement, and she can teach teams to build campaigns that both perform and scale. In an era of AI-driven content and tighter ROIs, that practical, research-backed voice will be in demand.
Conclusion: A Teacher Who Makes Marketing Work
Itziar Oltra González brings clarity to messy marketing problems and energy to every project she touches. She helps brands and students move from ideas to measurable outcomes. For partners who want academic depth with creator reach, she’s a reliable, results-oriented collaborator. Her work sits at the intersection of insight, execution, and attention.
Related Articles
See all the articles
