Who is Ivan Martinho?

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Ivan Martinho: Surf, Sponsorships, and a Sports Biz Brain that doesn’t quit

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Ivan Martinho is one of the most influential voices in sports marketing across Latin America. As President of the World Surf League LATAM, he brings together big-league business with board sports in a way that’s both fresh and strategic. Whether he’s partnering with the NBA or launching a book on sponsorship, Ivan is constantly pushing the limits of what sports branding can do. His content is bold, insightful, and always full of energy.

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1. Who he is

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Ivan Martinho is the President of the World Surf League in Latin America and one of Brazil’s most respected experts in sports business. His professional journey includes decades of experience working with top global brands, elite athletes, and some of the biggest sports organizations in the world. Under his leadership, the WSL has seen massive commercial growth and international visibility, becoming a major force in the region’s sports ecosystem. In 2025, he published “Patrocinei!” a definitive guide on impactful sponsorship strategies in sport and entertainment. His voice is backed by academic depth, practical execution, and a creative vision that redefines sports storytelling. Ivan doesn’t just manage events he builds brands around them.

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2. A network of heavyweights

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Ivan moves in elite company. His network includes organizations like the NBA, FIFA, NFL, Unilever, Ambev, Exame, and Banco do Brasil. Media platforms such as Veja, Valor Econômico, and Globo are also close collaborators. His influence map shows strong ties to global leagues, marketing giants, major sponsors, and editorial leaders. Whether he’s on stage with an athlete or behind the scenes with sponsors, Ivan is deeply connected to the people and platforms shaping the future of sports. His ability to sit at the intersection of sport, media, and business gives him unmatched reach.

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3. Why people listen

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Ivan’s content blends the excitement of live sports with the depth of high-level marketing insight. He speaks the language of both athletes and executives. Whether he’s announcing championship wins or highlighting campaign ROI, his posts are filled with authenticity and real value. He shares data, celebrates teams, and drops knowledge on everything from fan engagement to branding. And the tone? Professional without being distant, optimistic without being fluffy. He’s the rare exec who can talk strategy with numbers and still celebrate a trophy with the same passion as a fan.

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4. Authenticity that resonates

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Ivan’s Authenticity Score sits at 96.5/100, and it shows in everything he posts. His growth from 7,371 to 9,343 followers has been organic and steady, with no artificial spikes. His AI content score of 90 confirms that his comments and captions are written by him, not a ghostwriter or a bot. Comments under his posts often include feedback from event attendees, fans, and industry leaders. His engagement is thoughtful and varied, showing that he’s not just broadcasting—he’s actually in the conversation. His post content score of 92 highlights his ability to combine behind-the-scenes stories, sponsorship data, and event outcomes in one compelling package.

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5. Numbers that back it up

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Ivan ranks in the top 2% of LinkedIn creators in Brazil and worldwide, placing him firmly among the platform’s top thought leaders in sports and business. He holds an Influence Score of 7 with 4,717 points. His posts regularly gather between 200 and 400 engagements, with standout content reaching well beyond that. His engagement quality score of 88 speaks to the professional value of the conversations happening on his page. With a posting rhythm of about 2–3 times a month, Ivan keeps his content strategic and high-impact.

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6. Collaborations that matter

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Ivan has worked with some of the biggest names in global business and sports. He’s collaborated with NBA and WSL on joint campaigns, connected with major sponsors like Banco do Brasil, Vivo, and Ambev, and frequently features in Brazil’s top editorial platforms like Exame and Globo. He’s also a frequent speaker at marketing and sports business events and often appears in interviews discussing sponsorship ROI, brand strategy, and event impact. His 2025 book on sponsorship is just the latest example of his long-standing collaboration with the business side of sport.

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7. Why brands should partner with Ivan Martinho

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Ivan brings visibility, credibility, and business results. For brands looking to make a real impact in sports marketing, he’s the perfect partner.

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• Launch high-ROI sponsorship strategies through co-branded campaigns and league partnerships

• Host executive workshops or keynotes on sports business, fan engagement, or brand activation

• Collaborate on content like case studies, reports, or behind-the-scenes coverage of major events

• Build powerful employer branding or thought leadership initiatives tied to sports and sustainability

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8. Why Ivan Martinho is relevant in 2026

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As sports continue to evolve into global entertainment ecosystems, leaders like Ivan are shaping how business and passion come together. In 2026, where audience attention is fragmented and brand trust is hard to earn, Ivan stands out by keeping it real. His deep knowledge of sponsorship strategy and audience behavior makes him a go-to expert for brands navigating a changing media and fan landscape. Whether it’s through tech, purpose, or culture, Ivan is already where sports marketing is heading.

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Conclusion: Riding the Wave of Influence

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Ivan Martinho isn’t just surfing the wave of sports business he’s building it. His combination of leadership, insight, and real passion for sport gives him a unique position in Latin America’s influencer ecosystem. With authentic content, elite partnerships, and a deep understanding of sponsorship dynamics, Ivan has become one of the most respected voices in the game. As sports marketing continues to transform, expect Ivan to stay ahead of the curve, leading with impact and integrity.

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