Who is Jacob Cass?

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Jacob Cass: The designer who builds brands, not just logos

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Jacob Cass has turned branding into both an art and a science. As the founder of JUST Creative, he helps companies craft visual identities that tell real stories. His content blends business insight with creative flair, teaching designers and marketers how to think strategically about brand building. Whether it’s on LinkedIn or through his Brand Builders Alliance, Jacob inspires professionals to design with purpose.

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1. Who he is

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Jacob Cass is an Australian branding expert and creative entrepreneur with more than a decade of experience shaping how brands communicate. Through his agency JUST Creative, he has worked with global names while helping startups define their voice and visuals. He’s also the co-creator of Brand Builders Alliance, a community built for entrepreneurs and designers. Jacob’s journey began with a passion for design that evolved into a full-fledged mission to help others understand what makes a brand truly stand out. His work is a balance between design precision and strategic thinking.

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2. A network of heavyweights

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Jacob’s professional circle features leading designers, educators, and entrepreneurs who share his vision for creative excellence. His network includes connections with Adobe, top creative professionals, and a variety of branding thought leaders. Through this ecosystem, he continuously exchanges insights that keep his strategies fresh and forward-looking. It’s a network rooted in creativity, collaboration, and shared expertise.

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3. Why people listen

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People follow Jacob because he doesn’t just talk about design; he explains branding in a way that feels practical and human. His posts mix industry lessons with personal reflections, from the challenges of entrepreneurship to the joy of family life. Jacob communicates like a mentor and a peer, not a distant expert. That’s why his advice resonates equally with designers, marketers, and business owners.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 96.5/100, Jacob demonstrates genuine engagement and transparency across all his content. He shares milestones like his growing family and business achievements, reminding followers that behind every brand is a person. His comments section often reads like a community forum, filled with real stories and heartfelt feedback. His tone remains approachable, honest, and distinctly his own, a rare mix of authority and humility.

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5. Numbers that back it up

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Jacob reaches over 15,000 followers on LinkedIn, with steady organic growth that mirrors his consistent posting rhythm. His Influence Score sits at 6,836 points, placing him in the Top 2% of LinkedIn creators in Australia and the Top 3% worldwide in Branding & Positioning. His engagement quality is ranked 82/100, with active discussions on every post and strong retention within his niche audience.

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6. Collaborations that matter

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Jacob has collaborated with global design institutions and major creative platforms like Adobe. He also runs branding workshops, speaks at international events, and mentors young designers through his online community. His Brand Builders Summit is one of his standout initiatives, bringing together professionals to share their branding journeys and strategies for growth.

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7. Why brands should partner with Jacob Cass

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Jacob is the perfect collaborator for brands seeking to connect creativity with credibility.

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• Thought leadership campaigns that explore design, branding, and business strategy

• Workshops or webinars that bridge creativity and entrepreneurship

• Co-created content that aligns with design innovation and personal branding

• Speaking engagements focused on creative leadership and authentic marketing

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8. Why Jacob Cass is relevant in 2026

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As brands increasingly fight for attention in a crowded digital world, Jacob’s human-first approach to branding stands out. His philosophy emphasizes trust, storytelling, and long-term brand value, which are exactly what companies need in the age of authenticity and AI. With creativity and clarity at his core, he represents the next generation of branding leaders who blend strategy with soul.

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Conclusion: A legacy of creative leadership

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Jacob Cass continues to redefine what it means to build a brand with meaning. His mix of personal storytelling and professional authority turns his profile into a masterclass in brand authenticity. Through his mentorship and community work, he’s not only shaping brands but also the people behind them. His influence will keep inspiring creatives and businesses alike to design with intention and integrity.

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