Who is Jaimesha Thomas aka JayCole?

‍

‍

Jaimesha Thomas aka JAY COLE: Blending Humor, Culture, and Motherhood into Viral Entertainment

‍

‍

‍

Jaimesha Thomas, widely recognized as JAY COLE, rose to fame as a standout personality from the Vine era, where her humor and quick wit built an early loyal following. Today, she continues to thrive on TikTok and Instagram, often referencing her viral beginnings and blending nostalgia with current trends. Her online identity is deeply rooted in pop culture, with content that draws from music, viral moments, and personal reflections. This self-awareness fuels her relatability, making her stand out in crowded entertainment spaces.

‍

On Instagram, Jaimesha shares snapshots of her daily life, often featuring her son and candid moments that reflect her experience as a modern mom. She uses storytelling to navigate topics like dating, single parenthood, and public life, adding comedic twists that resonate with a millennial audience. Her distinct voice merges sarcasm with sincerity, giving her content a tone that's both lighthearted and honest. This balance has earned her high engagement rates, especially with young women and parents.

‍

‍

Her TikTok account amplifies her comedic edge with skits, commentary, and trend participation rooted in her unique life lens. Rather than chasing viral formats, Jaimesha infuses each post with personality—referencing Black culture, Gen Z slang, and lived experiences. She leans into satire without alienating her audience, building a consistent content style that avoids gimmicks. As a result, her videos often go beyond entertainment, sparking conversations around social expectations and identity.

‍

Jaimesha’s approach to branding is selective and values-driven, as seen in collaborations with McDonald's and Complex. She favors partnerships that match her humor and lifestyle, often integrating them through storytelling rather than promotional scripting. Her use of X as a quick-response platform and cultural commentary feed also supports her influencer voice. Whether through humorous tweets or reflective reels, JAY COLE crafts a digital presence that is both character-driven and commercially agile.

‍

‍

An Influencer Active on Social Media

‍

‍

Jaimesha Thomas is most active on TikTok, Instagram, and X, with a strong reach across all platforms thanks to her humor-first, personality-driven content.

‍

‍

Jaimesha Thomas' Social Media Strategy Analysis

‍

‍

TikTok: Where Pop Culture Meets Comedy Skits

‍

‍

Under the username @thatgirljaycolee, Jaimesha’s TikTok sits at 330.4K followers, where her humorous skits and reaction-based content drive consistent engagement. She rose to recognition from Vine and carried that short-form comedic energy to TikTok. Her videos play heavily on facial expressions, relatable topics, and pop-culture quirks. Unlike Instagram, TikTok is more dialogue-driven and fast-paced, a style she commands well.

‍

Jaimesha posts 1.4 videos per week, with a high engagement rate of 5.28%—the strongest among her three platforms. She earns an average of 17.4K engagements and 102.8K views per video, signaling a loyal viewer base even without mass-scale follower growth. Her consistency is key, and she avoids overproduction, keeping her style authentic.

‍

‍

The comedic tone she pioneered on Vine continues to set her apart. While her follower count hasn’t grown in the last 30 days, her TikTok maintains high relevance through content that feels improvised yet targeted. This kind of relatability drives strong comments and shares—especially among users 18–30.

‍

By pairing short-form content with specific cultural humor, Jaimesha is able to maintain momentum without relying on viral trends. She posts around 2 PM EST, a slot likely designed to catch early scrolls and night owls. TikTok continues to be her main outlet for personality-led content that doesn’t require heavy editing or brand filtering.

‍

• ‍Username: @thatgirljaycolee‍
• Influence Score: 83.9/100‍
• Followers: 330.4K‍
• Activity: 1.4 videos/week‍
• Engagement Rate: 5.28%‍
• Growth: 0%‍
• Average Engagement: 17.4K‍
• Posting Habits: Once a week at 2 PM EST

‍

‍

Instagram: Lifestyle, Motherhood, and Social Moments

‍

‍

Jaimesha Thomas’s Instagram (@thatgirljaycole) is her most followed platform with 1.3M followers. Her content blends family moments, pop culture references, and humorous reflections, often delivered with a strong visual aesthetic. Posts include casual outfits, behind-the-scenes videos, and lighthearted holiday photoshoots that resonate with her longtime audience. This mix gives her profile a vibrant, familiar tone anchored in authenticity.

‍

Despite having the largest audience here, her growth is slightly negative at -0.32% over the past month. She posts twice a month, with an engagement rate of 3.52%, powered by strong fan loyalty. Her most recent content—like festive family images—shows she excels at visual storytelling with a personal angle. However, increasing post frequency could help reverse the follower dip and expand visibility.

‍

‍

Her audience responds well to both sentimental and comedic content, especially when paired with caption humor or cultural nods. Instagram’s format lets her build visual narratives that are both sharable and sponsor-friendly. It also provides space to host brand partnerships like her past work with McDonald's and Complex.

‍

With an average engagement of 46.9K and 937.3K average views per post, Instagram remains her strongest performance platform. She posts around 3 PM EST, which likely caters to early risers and young parents within her follower base. Her photo-first strategy capitalizes on life moments, keeping the content personal while still commercially viable.

‍

• ‍Username: @thatgirljaycole‍
• Influence Score: 81.8/100‍
• Followers: 1.3M‍
• Activity: 2 posts/month‍
• Engagement Rate: 3.52%‍
• Growth: -0.32%‍
• Average Engagement: 46.9K‍
• Posting Habits: Twice a month at 3 PM EST

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

X: Commentary, Humor, and High-Frequency Posting

‍

‍

Jaimesha’s X profile (@thatgirljaycole) is surprisingly active, with 257.4K followers and a steady posting rhythm of nearly 13 tweets per week. While her growth is slightly negative (-0.03%), her average engagement of 874 per post is consistent given the platform’s format. She uses X to drop quick reactions, memes, and occasional opinions, staying in tune with trending conversations.

‍

Her engagement rate is lower here at 0.34%, but it’s still notable given the platform's general performance decline for creators. Jaimesha uses X to amplify her voice during cultural moments—especially those with comedic or nostalgic angles. It complements her Instagram and TikTok by providing more frequent, text-based interactions with her audience.

‍

‍

The casual posting style helps her maintain visibility between visual content drops. She shares parenting reflections, viral reactions, and quick-witted takes that reinforce her humorous brand identity. Her tone is informal, which resonates well with longtime fans who followed her from Vine to TikTok.

‍

Despite fewer branded opportunities on X, it remains useful for shaping her creator identity and keeping her in cultural loops. Posting twice daily at 12 PM EST gives her content early visibility across time zones, reinforcing her presence as both a creator and community commentator.

‍

• ‍Username: @thatgirljaycole‍
• Influence Score: 80.8/100‍
• Followers: 257.4K‍
• Activity: 12.7 tweets/week‍
• Engagement Rate: 0.34%‍
• Growth: -0.03%‍
• Average Engagement: 874‍
• Posting Habits: Twice a day at 12 PM EST

‍

‍

Jay Cole's Social Media Influence Summary

‍

‍

With an Favikon Influence Score of 8,851 points, Jaimesha is ranked in the Top 8% on TikTok U.S. and Top 6% Worldwide, and in the Top 1% for Motherhood content. These rankings underscore her position as a high-performing lifestyle entertainer with strong vertical authority. Her reach is particularly effective in campaigns focused on parenting, pop culture, and humor.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor, Heart, and Cultural Timing

‍

Jaimesha’s content is rooted in expressive storytelling, casual chaos, and cultural resonance. Her strength lies in her comedic timing and her ability to adapt to current digital culture while inserting her own perspective. From viral wedding Reels to off-the-cuff TikToks about parenting or trending topics, she maintains high relatability. Her mother-centric humor and Vine-era personality continue to attract millennial and Gen Z users. She doesn't rely on overproduced formats; instead, her quick reactions and snappy editing keep her content fresh. Authenticity is her cornerstone—her audience follows her for the unfiltered delivery and culturally attuned sense of humor.

‍

‍

Reachability and Partnerships

‍

‍

Jaimesha Thomas is highly reachable for partnerships through Instagram and TikTok, where she maintains regular activity and clear branding. Her content is family-focused, culturally relevant, and often incorporates humor—making her a strategic choice for brands like McDonald's and Complex, both of which she’s previously tagged. She is likely to favor campaigns that offer room for personality-driven storytelling or comedic skits. Her engagement on X also makes her accessible for quick mentions or conversational campaigns.

‍

‍

Her posting habits—early morning uploads and frequent updates on X—create consistent time slots for campaign scheduling. With a combined follower base of nearly 2 million, Jaimesha offers visibility across casual and parent-oriented audiences. Her audience expects both lighthearted and heartfelt content, making her best suited for brands in entertainment, lifestyle, and family categories. She remains selective but open to partnerships that match her tone and values.

‍

‍

Conclusion: Blends Humor, Culture, and Motherhood into Impactful Digital Influence

‍

Jaimesha Thomas, aka JAY COLE, has carved a lasting niche in digital entertainment by combining humor, motherhood, and culture. Her balance of personality and punchy delivery has secured her space across three major platforms, each reinforcing the other. With high engagement, creative consistency, and a proven voice, she remains a standout voice for campaigns targeting family audiences and pop culture-savvy youth.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍ELVA STEINMETZ - COMPLETE SOCIAL MEDIA ANALYSIS‍BRYCE PARKER - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE