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Who is James Beavers aka TheGamingBeaver?
James Beavers, known online as TheGamingBeaver, is a UK-based content creator who has become a leading figure in the niche world of dinosaur-themed gaming. With over 4.2 million subscribers on YouTube, James is widely recognized for his humorous and immersive gameplay videos centered around titles like Jurassic World Evolution and other simulation-based games.



Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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James Beavers aka TheGamingBeaver: Dominating the Dinosaur Gaming Niche with Humor and Scale
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James Beavers, better known as TheGamingBeaver, is a UK-based gaming creator with a deep-rooted fascination for dinosaurs, which defines the core of his content. His YouTube channel is dedicated almost entirely to dinosaur-focused simulation games like Jurassic World Evolution and The Isle. Unlike generalist gaming creators, James has built a long-term audience by staying loyal to this specific niche. His detailed gameplay, witty commentary, and franchise knowledge make his videos a go-to source for fans of prehistoric games.
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He doesn’t just play the games—he studies them. James often dives into game mechanics, updates, and hidden features that casual players miss, especially in titles developed by Frontier. His deep familiarity with Jurassic World IP games has turned him into an unofficial ambassador of the genre. Viewers tune in not only for entertainment but also to learn how to optimize their in-game strategies. This analytical edge sets him apart from creators who simply record casual playthroughs.
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James has also expanded his presence to other platforms like Instagram and X, where he shares personal updates and engages directly with fans. Although less active on those platforms, he still garners high engagement, particularly on Instagram where his sporadic posts yield unusually strong interaction rates. His community includes a mix of longtime gaming fans and younger audiences drawn to his light humor and consistent dinosaur themes. He’s also used his platform to support causes like Japanese Giant Salamander conservation, aligning his content with real-world species protection.
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Despite having millions of followers, James maintains a tone that’s approachable and upbeat. His consistent upload schedule and recognizable branding—complete with dinosaur mascots—create a reliable viewing experience that feels familiar to returning fans. His work is especially popular in regions like Japan, where interest in dinosaurs and simulation games runs high. Through a mix of gameplay expertise, niche loyalty, and thematic consistency, James Beavers has become the definitive voice in dinosaur gaming entertainment.
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An Influencer Active on Social Media
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James Beavers is active across YouTube, X, Instagram, TikTok, and Twitch, with YouTube being his dominant platform by far. He boasts over 4.2 million subscribers on YouTube, ranking in the Top 1% in the UK and Top 1% worldwide.
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James Beavers' Social Media Strategy Analysis
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YouTube: Where Dinosaurs Roar the Loudest
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James’ YouTube strategy revolves around high-frequency uploads of dinosaur simulation gameplay, with Jurassic World Evolution as his flagship title. He publishes over 16 videos per month, maintaining a consistent posting rhythm that aligns with his audience’s expectations. His content isn’t limited to basic walkthroughs — he provides detailed breakdowns of game updates, mechanics, and builds. This positions him as both an entertainer and a go-to resource for players of these titles.
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His videos typically feature humorous commentary layered over serious in-game strategy, giving viewers both entertainment and educational value. Longtime followers praise his ability to balance light-hearted humor with high-level gameplay insights, particularly when it comes to dinosaur park management and combat mechanics. He uses subtle edits and callouts to emphasize game features that less experienced players might miss. The result is content that appeals to both casual fans and hardcore players of the genre.
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James frequently revisits titles even years after release, offering updates whenever new expansions or patches drop. His evergreen video style — focused on gameplay scenarios like “What happens if you do X in Jurassic World?” — keeps his older videos relevant. This allows for strong back-catalog performance, with many videos continuing to generate views long after their release. He also experiments with in-game challenges and mods, keeping repeat viewers engaged.
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While his engagement rate sits at 0.15%, his total volume of interactions remains strong given his 4.2M subscriber base, with an average of 210.8K views per video. His twice-weekly uploads go live at 7 PMÂ EST, a schedule that likely supports his strong UK and global audience reach. This regular cadence, combined with high content quality, makes YouTube the centerpiece of his digital presence.
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- Username: @AGamingBeaver
- Influence Score: 88/100
- Followers: 4.2M
- Activity: 16.3 videos/month
- Engagement Rate: 0.15%
- Growth: +0.67%
- Average Engagement: 6.4K
- Posting Habits: Twice a week at 7 PMÂ EST
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Instagram: High-Impact, Low-Frequency Posting
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James uses Instagram sparingly but with striking results. He posts about once a month, typically sharing real-life moments that tie directly into his gaming persona — such as attending Jurassic World events or posing with dinosaur animatronics. Despite the low activity, he generates over 20.9K average engagements per post, leading to an exceptional 24.71% engagement rate. This makes his Instagram a high-impact channel even without frequency.
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Rather than using Instagram as a highlight reel, James leans into thematic consistency. His photos are often infused with Jurassic iconography — branded lanyards, tropical foliage, or prehistoric mascots — which resonate with his niche fanbase. He avoids generic lifestyle content, keeping each post tightly aligned with his dinosaur-focused identity. This focus helps reinforce his role as an authority in the space.
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Comments on his posts often reflect a dedicated fanbase that appreciates his in-person appearances and public involvement in dinosaur events. His presence at a Jurassic-themed event in London, for example, earned over 20K likes and comments from fans who were thrilled to meet him offline. These posts act as community anchors — rare, memorable, and deeply relevant to his brand. His audience isn’t just liking photos — they’re showing up.
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James posts at 12 PM EST, an unusual time that may cater to an international fanbase or optimize for global discoverability. While Instagram is clearly not a volume strategy for him, its performance proves that his fans are eager for even the smallest window into his offline life — especially when dinosaurs are involved.
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- Username: @gamingbeavergram
- Influence Score: 86.1/100
- Followers: 84.4K
- Activity: 1 post/month
- Engagement Rate: 24.71%
- Growth: +6.2%
- Average Engagement: 20.9K
- Posting Habits: Once a month at 12 PMÂ EST
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X (Twitter): A Consistent Channel for Community Interaction
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James maintains a consistent but casual presence on X, posting roughly 1.6 tweets per week to his 60.2K followers. His posts range from quick game-related thoughts to cheeky comments on updates from Frontier and Jurassic World franchises. He uses this platform as a light interaction hub, rather than a polished promotional space. This makes his voice feel natural, approachable, and well-aligned with gaming culture.
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With an engagement rate of 2.68%, his posts perform well for the platform’s format and his audience size. Tweets often prompt fan replies and memes, especially when he reacts to major game updates or reposts community creations. His tone here is unfiltered and unbranded — it’s James without the production value, and his followers seem to value that. He also occasionally uses X to reply directly to fans and fellow creators.
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Rather than relying on curated media or graphics, James lets the text speak for itself — often posting jokes, one-liners, or nostalgic takes on the Jurassic franchise. This keeps his feed authentic and easily digestible for followers who are already familiar with his YouTube work. He doesn’t flood timelines, but each post is calibrated to stay top-of-mind without being repetitive.
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His tweet scheduling — roughly twice a week at 6 PM EST— indicates a rhythm that aligns with his YouTube drops or early-morning UK engagement hours. While it’s not a growth-focused channel, X strengthens his community engagement layer, making sure fans feel connected between uploads.
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- Username: @agamingbeaver
- Influence Score: 86.2/100
- Followers: 60.2K
- Activity: 1.6 tweets/week
- Engagement Rate: 2.68%
- Growth: +0.95%
- Average Engagement: 1.6K
- Posting Habits: Twice a week at 6 PMÂ EST
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TikTok: Dormant but Claimed
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James’ TikTok (@james_beavers_official) shows signs of early experimentation but has been inactive for over 3 years. With only 8.2K followers, zero recent uploads, and a 0% engagement rate, it’s clear that short-form content has not been a priority in his strategy. The platform exists as a placeholder rather than a growth channel. No recent trends or reposts suggest an intent to reactivate.
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That said, his dinosaur niche is highly visual and well-suited for short-form storytelling. If James were to create clips showcasing chaotic in-game moments, “what-if” dinosaur battles, or behind-the-scenes from events like his London Jurassic visit, it could easily gain traction. Many creators in adjacent niches (animal games, educational paleo content) thrive here. TikTok represents untapped potential in his ecosystem.
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- Username: @james_beavers_official
- Influence Score: 5/100
- Followers: 8.2K
- Activity: Inactive
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 10 AM EST
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Twitch: Secondary Streaming Hub
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With 20.5K followers, James’ Twitch channel serves as a low-frequency, community-driven space rather than a growth-focused content hub. Unlike his highly structured YouTube presence, Twitch appears to be used more casually — likely for spontaneous streams or one-off events rather than scheduled broadcasts. The absence of recent activity and performance data suggests that streaming is not a regular part of his current strategy. However, his follower count indicates there is still an audience willing to tune in when he does go live.
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Given his deep knowledge of dinosaur simulation games, Twitch could offer James a unique opportunity for real-time interaction and Q&A sessions, especially during game launches or major content updates. Live gameplay streams would allow fans to engage directly with his thought process and game decisions, which are often key elements in his YouTube videos. While currently underutilized, Twitch remains a viable secondary platform should he decide to activate it more consistently in the future.
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- Username: @agamingbeaver
- Influence Score: N/A
- Followers: 20.5K
- Activity: N/A
- Engagement Rate: N/A
- Growth: +0.26%
- Average Engagement: N/A
- Posting Habits: N/A
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TheGamingBeaver’s Social Media Influence Summary
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James holds an Favikon Influence Score of 8,917 points, placing him in the Top 1% on YouTube both in the UK (#195) and globally (#7,820). He also ranks in the Top 2% for Video Entertainment UK (#104) and the Top 1% worldwide in the same category (#4,907). These rankings highlight his strong authority within the dinosaur gaming niche and his standout presence in the competitive UK gaming scene.
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Learn more about the Favikon Methodology here
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Content Strategy: Dinosaur Gaming with a Personal Twist
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James has built his brand on a highly specific niche—dinosaur-themed gaming—which sets him apart from generalist gaming creators. His content often includes humorous playthroughs, reviews, and commentaries focused on games like Jurassic World Evolution. This specialization not only attracts dinosaur enthusiasts but also appeals to younger viewers and educational communities.
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Reachability and Partnerships
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James is highly reachable for partnerships, especially through his YouTube channel, where he posts consistently and engages a large, dedicated fanbase of dinosaur gaming enthusiasts. His track record includes visible collaborations with Jurassic World Evolution 2 and direct engagement in themed offline events, such as the recent Jurassic experience in London. His estimated price point of $10K per post reflects both his niche authority and stable viewership. Brands working within the dinosaur, simulation, or gaming space will find a direct, high-impact channel through his content.
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What makes James particularly partnership-ready is his alignment with cause-based and educational campaigns, such as his support for Japanese Giant Salamander Conservation. His content tone is marked as “very safe” and “cheerful,” making him a low-risk option for family-friendly brands and science-forward initiatives. Given his deep specialization and fan loyalty, brand placements—especially in the form of game reviews or updates—integrate naturally into his usual video structure. He is best approached with campaigns that match his core values: authenticity, detail, and a love for prehistoric storytelling.
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Conclusion: TheGamingBeaver's Influence Is No Extinct Phenomenon
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James Beavers has crafted a sustainable and highly engaging content model around a very specific theme: dinosaurs in video games. With a powerful presence on YouTube, impressive engagement rates on Instagram, and strong brand safety, he stands out in the gaming space for both his originality and reliability. For brands looking to reach an audience that values humor, nostalgia, and niche gaming content—especially within the dinosaur simulation genre—James is a top performer ready to deliver impact.
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