Who is Jay McBain?

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Jay McBain: Decoding the future of partnerships and ecosystems

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Jay McBain has become one of the most recognizable voices in the IT and channel partnerships space. Known for his sharp analysis and knack for turning complex market data into clear insights, he’s the go-to expert for anyone trying to understand ecosystems. His LinkedIn feed blends charts, predictions, and personal glimpses, making him both authoritative and approachable. In a sector that thrives on trust and connections, Jay has built himself into a leading guide.

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1. Who he is

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Jay McBain is the Chief Analyst for IT channels and partnerships, widely regarded as one of the top thought leaders in this niche. With decades of experience across market research, vendor relations, and channel strategy, Jay has built a reputation for identifying trends before they hit the mainstream. He was named Channel Influencer of the Year and consistently ranks among the most influential voices in tech ecosystems. Beyond his analyst role, he’s a frequent keynote speaker at global conferences and a trusted advisor to some of the largest technology companies. Jay’s background is rooted in B2B expertise, and he positions himself at the cutting edge of the partner economy. His mission is to demystify the complex world of tech partnerships and help businesses thrive through collaboration.

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2. A network of heavyweights

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Jay’s network is a who’s who of global leaders, analysts, and innovators. He interacts with executives from Fortune 500 companies, policymakers, and high-profile figures across business and tech. His connections extend to influential platforms like X, popular shows like The Joe Rogan Experience, and niche industry leaders in IT channels. These relationships amplify his credibility and place him at the center of conversations shaping the future of technology and partnerships.

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3. Why people listen

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People listen to Jay because he brings clarity to a field that’s notoriously hard to follow. His communication style is direct and data-backed, with no fluff. He posts industry charts, vendor breakdowns, and thought-provoking analysis that professionals can use immediately in their strategies. Add in the occasional personal update, like family milestones or behind-the-scenes travel stories, and his feed feels human, not just analytical.

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4. Authenticity that resonates

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Jay shows up as both an analyst and a person. His posts often include personal anecdotes alongside detailed reports, whether it’s vacation snapshots or celebrating his daughter’s big milestones. The balance between personal and professional makes him relatable without diluting his authority. His natural interactions with commenters, answering questions, acknowledging disagreements, and adding context, prove that he values genuine dialogue over empty praise.

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5. Numbers that back it up

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Jay has grown his audience steadily, with 56,000+ followers built organically over five years. His engagement quality is standout, scoring 92/100, with industry leaders actively commenting on and sharing his posts. His newsletter, Channel, Partners & Ecosystems, counts over 27,000 subscribers, making it a core pillar of his thought leadership. With an Influence Score of 4 and top rankings in Canada, Jay’s impact is both deep and far-reaching.

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6. Collaborations that matter

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Jay’s credibility comes from his ongoing collaborations with leading organizations. He works with Canalys, where he delivers high-value analysis, and engages with top vendors like Microsoft and Okta through industry events. His insights also appear in partnership-focused platforms, reports, and conferences across the globe. Each collaboration strengthens his position as the go-to analyst for understanding ecosystems.

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7. Why brands should partner with him

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For brands in tech and B2B, Jay McBain is a powerful ally. He has the trust of an engaged professional audience and the expertise to frame your story in a way that resonates.

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• Thought leadership campaigns leveraging his data-backed insights

• Speaking engagements at global industry summits and company events

• Workshops on partnership strategy and ecosystem building

• Co-created content such as white papers, reports, or podcasts targeting B2B leaders

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8. What causes he defends

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Jay uses his platform to advocate for Women in Tech and STEM, pushing for more representation in an industry that still struggles with diversity. He highlights the importance of opening doors for underrepresented groups and regularly acknowledges initiatives that drive equality in the tech space. His support goes beyond lip service, tying diversity directly to innovation and ecosystem growth. By aligning his voice with this cause, Jay shows that the future of partnerships must also be inclusive.

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9. Why he's relevant in 2025

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The tech landscape in 2025 is defined by ecosystems, AI, and interconnected partnerships. Jay is uniquely positioned here, offering data-driven insights that help leaders navigate constant disruption. As companies shift from direct sales to ecosystem-driven growth, his frameworks and predictions serve as roadmaps. In a rapidly evolving market, his relevance only grows stronger.

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Conclusion: Guiding the ecosystem conversation

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Jay McBain isn’t just reporting on the state of partnerships, he’s shaping the way people understand them. His voice combines rigorous analysis with genuine human presence, making him one of the most trusted names in the industry. Brands and professionals turn to him because he delivers clarity where there’s complexity. In 2025 and beyond, Jay remains a leading force guiding the ecosystem conversation forward.

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