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Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is JoAnne Bass?
She is the most senior enlisted leader in Air Force history and still talks to you like a teammate. JoAnne Bass blends battlefield credibility with everyday warmth. Her feed is a steady stream of lessons on service, resilience, and community. You come for the stripes, you stay for the sincerity.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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JoAnne Bass: Service-first leadership with a human voice
She is the most senior enlisted leader in Air Force history and still talks to you like a teammate. JoAnne Bass blends battlefield credibility with everyday warmth. Her feed is a steady stream of lessons on service, resilience, and community. You come for the stripes, you stay for the sincerity.
1. Who she is
JoAnne Bass served 31 years in the United States Air Force and became the 19th Chief Master Sergeant of the Air Force. Today she is a strategic advisor, speaker, and author who champions national security, veteran success, and values-driven leadership. Her posts move between policy, people, and purpose, from constitutional issues to pregnancy policies to deployment stories. She shares the podium with generals and the comments with Airmen and families. The mix positions her as a trusted guide for military professionals and a relatable mentor for civilians.
2. A Network of Heavyweights

Her circle spans the USAF, Department of Veterans Affairs, Hiring Our Heroes, service academies, and leading military nonprofits. Senior commanders, Medal of Honor recipients, and veteran advocates show up in her comments. Corporate partners that hire veterans pay attention. The reach stretches from the Pentagon to classrooms, churches, and community halls.
3. Why people listen

She writes plainly and with heart. Each post offers a takeaway you can use at work the same day. She welcomes disagreement, answers tough questions, and credits the team. It feels like a leader’s briefing and a friend’s check-in.
4. Authenticity that resonates

Favikon scores her authenticity at 100/100. You see real service life in her feed: remembrance posts, candid travel snapshots, and unscripted moments with troops and families. Brand content is minimal. The throughline is service before self.
5. Numbers that back it up

JoAnne’s LinkedIn community has grown from ~48K to 61K in two years with a natural, steady curve. Engagement quality is strong and consistent, driven by meaningful dialogue rather than generic praise. She posts often, averaging about 28 times per month, which keeps the conversation moving. Rankings place her in the top 1% on LinkedIn US and top 9% in Defence and Warfare in the US.
6. Collaborations that matter
She partners best with organizations that serve veterans and military families. Think Hiring Our Heroes events, base visits, education programs, and leadership forums. Speaking bureaus book her for keynotes on culture, readiness, and leading under pressure. Community drives everything.
7. Why brands should partner with JoAnne Bass
If your mission is service, workforce, or leadership at scale, she is a credibility engine.
- Thought leadership series on resilient teams and ethical decision making
- Keynotes or fireside chats for veteran hiring, leadership summits, or safety culture
- Co-created content spotlighting veteran stories and employer best practices
- Mentorship initiatives linking transitioning service members with corporate leaders
8. What causes she defends

JoAnne is a loud and steady advocate for veteran mental health and employment. She highlights pathways from service to civilian success and regularly shares resources for families. She also lifts up women in tech and STEM, encouraging education and mentorship. Her calls to action are clear and practical, often tied to programs people can join today.
9. Why JoAnne Bass is relevant in 2025
Workforce stability, national security, and civic trust are front and center. JoAnne sits at the intersection of all three. As companies scale veteran hiring and leaders seek real talk on culture, her experience translates. She connects mission to people and makes big ideas usable.
Conclusion: Guiding With Purpose
JoAnne Bass proves that authority and empathy can live in the same sentence. She brings the wisdom of a 31-year career and the humility of a coach who still listens. Follow her if you want leadership that shows up, answers hard questions, and points you toward service. The message lands every time because it comes from a life lived in uniform.


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