Who is Joe Hill?

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Joe Hill: Serving up plant-based passion one slice at a time

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Joe Hill is making vegan pizza cool, relatable, and mainstream. As the co-founder of One Planet Pizza, he brings humor, honesty, and energy to the plant-based food scene. His posts don’t just promote a brand, they tell the story of a growing movement that’s rooted in compassion, creativity, and sustainability. Joe’s personality-driven approach has turned him into one of the UK’s most engaging voices for vegan entrepreneurship.

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1. Who he is

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Joe Hill is a British entrepreneur and vegan advocate leading the charge for accessible plant-based food. As co-founder of One Planet Pizza, he has built one of the UK’s most recognizable vegan frozen food brands, now stocked in major supermarkets. From humble beginnings to national distribution, Joe’s journey reflects both business grit and community spirit. He is known for his transparency about entrepreneurship, celebrating wins, admitting losses, and keeping things real. Beyond pizza, Joe stands for ethical business and the future of sustainable eating.

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2. A network of heavyweights

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Joe’s network connects him with major players in the UK retail and plant-based industry. His professional circle includes brands like Tesco, ASDA, Morrisons, Iceland, Waitrose, and Co-op, along with innovators such as THIS, Strong Roots, and Better Nature. He also collaborates with food distributors, grocers, and sustainability advocates. This ecosystem places him at the heart of the UK’s evolving vegan economy, bridging entrepreneurs, retailers, and consumers in one authentic conversation.

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3. Why people listen

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Joe’s communication style is open, funny, and unfiltered. He speaks like a friend, not a corporate founder, and that’s exactly why his posts resonate. From behind-the-scenes stories to honest reflections on rebrands and retailer negotiations, he makes entrepreneurship feel human. Followers stay for his humor, authenticity, and the occasional pizza pun, but they learn from his business transparency and down-to-earth tone.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 90.5/100, Joe’s content strikes the perfect balance between personal and professional. He shares everything from emotional reflections about burnout to celebratory posts about product launches. Comments under his posts are full of genuine support from industry peers, business partners, and customers. His audience connects with his rawness and consistency, making his personal brand as trustworthy as the company he has built.

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5. Numbers that back it up

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Joe’s follower base has grown steadily from 13,000 to over 18,000 in just two years. He holds an Influence Score of 6,436 points, ranking Top 2% in the UK and Top 1% on LinkedIn for his niche. His engagement quality (82/100) and post content (92/100) highlight a perfect mix of storytelling and substance. The data shows what his followers already know, that Joe’s voice genuinely moves the needle in the plant-based business world.

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6. Collaborations that matter

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Joe’s impact extends far beyond his own brand. Through One Planet Pizza, he partners with retailers, eco-conscious startups, and vegan organizations to promote sustainability. He has collaborated with supermarket giants like Tesco and ASDA, as well as plant-based pioneers like Better Nature. His content also sparks meaningful dialogue around ethical entrepreneurship, providing visibility for other vegan founders and small businesses looking to scale responsibly.

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7. Why brands should partner with Joe Hill

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Working with Joe means collaborating with one of the most relatable and credible voices in the vegan food space.

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• Co-create awareness campaigns promoting sustainable, plant-based food options

• Partner for behind-the-scenes business storytelling or entrepreneurship panels

• Develop social campaigns that highlight ethical sourcing and eco-friendly products

• Collaborate on authentic content showing the reality of running a mission-driven brand

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8. What causes he defends

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Joe Hill is a passionate advocate for Veganism, which he promotes not just as a diet but as a movement toward a more ethical and sustainable world. His posts often explore how food choices impact the planet and animal welfare, while celebrating innovation in plant-based eating. Through One Planet Pizza and his personal content, he demonstrates that sustainability can be fun, accessible, and full of flavor.

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9. Why Joe Hill is relevant in 2026

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As the food industry faces pressure to evolve, Joe stands out as a leader redefining how plant-based brands connect with consumers. He represents the next generation of founders blending purpose with personality. In a time when authenticity drives consumer trust, Joe’s voice feels real and refreshing. His mix of humor, advocacy, and industry knowledge makes him a key player in the plant-based revolution.

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Conclusion: A slice of change

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Joe Hill isn’t just selling vegan pizza, he’s selling a vision for a better planet. His journey from startup founder to recognized industry voice shows how personal storytelling can fuel real-world impact. Every post, partnership, and pizza box carries his belief that good food can do good. Joe’s influence proves that leadership tastes best when it’s honest, inclusive, and topped with heart.

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