Who is Jon Macaskill?

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Jon Macaskill: Leading with Mindfulness and Military Wisdom in the Digital Sphere

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Jon Macaskill is a retired Navy SEAL Commander who has reinvented himself as a mindfulness coach and leadership expert. His background in one of the most elite military units in the world gives him unique credibility when discussing resilience, discipline, and transformation. Yet what makes his story stand out is not just the toughness of his past—but his open embrace of mindfulness and emotional well-being.

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As a speaker and coach, Macaskill often dives into the difficult process of transitioning from military life to civilian life. His content reflects this personal journey, filled with moments of vulnerability, growth, and healing. He advocates for leadership that is rooted in empathy, self-awareness, and psychological strength—traits often overlooked in traditional frameworks of authority.

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Macaskill is also the host of the podcast Veteran’s PATH, where he facilitates discussions on mental health, purpose, and transition challenges faced by veterans. His commitment to authentic storytelling and emotional honesty forms the cornerstone of his digital influence. This dual identity—as both a warrior and a wellness advocate—has helped him carve a highly specific niche in the personal development space.

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With an expanding network of like-minded professionals and brand partnerships with wellness-oriented platforms like Calm and Feedspot, Macaskill is an influential figure for leaders seeking more than just career success. He represents a new kind of masculinity—one that balances strength with mindfulness, and strategy with compassion.

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An Influencer Active on Social Media

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Jon Macaskill is primarily active on LinkedIn, where he shares inspirational content on mindfulness, veteran advocacy, and leadership transformation, amassing 136.8K followers.

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Jon Macaskill's Social Media Strategy Analysis

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LinkedIn: Empowering Leaders with Vulnerability and Tactical Insight

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Jon Macaskill’s LinkedIn strategy is centered around daily storytelling that merges SEAL discipline with human vulnerability. He shares deeply personal lessons about failure, healing, and identity loss—like recounting his revoked Navy command qualification. These posts are never performative; they invite reflection and often spark high-volume conversation. He turns moments of adversity into universal leadership lessons.

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His content frequency is deliberate—posting twice a day ensures visibility without fatiguing his audience. He typically schedules posts for 10 AM, likely targeting peak evening engagement among U.S. professionals. This habit builds a predictable rhythm and positions him as a consistent presence in users' feeds. Despite a modest engagement rate, his content generates above-average emotional resonance per post.

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Visually, Macaskill’s strategy leans heavily into authentic photography—uniforms, family moments, emotional stills, and symbolic visuals like a “HELP” message on a beach. These images are never used as filler; they anchor real stories that resonate with themes of service, trauma, and transformation. His narrative style complements the visuals with powerful, punchy captions that drive shares and saves.

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He maintains a "very safe" and "cheerful" tone, appealing to audiences in leadership, healthcare, and education. Political neutrality is intentional, fostering a non-divisive space for reflection. This makes his page ideal for corporate collaboration, HR campaigns, or nonprofit storytelling. His growth remains steady at +1.18%, sustained by authenticity and message clarity.

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• Username: @jonmacaskill
• Influence Score: 90.1/100
• Followers: 136.8K
• Activity: 52 posts/month
• Engagement Rate: 0.44%
• Growth: +1.18% (1.6K increase/month)
• Average Engagement: 604
• Posting Habits: Twice a day at 10 AM EST

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Podcast: Veteran’s PATH – A Healing Space for Warriors in Transition

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Jon Macaskill’s podcast, Veteran’s PATH, serves as a mission-driven audio platform that supports veterans transitioning from combat to calm. The show is designed to help listeners find Peace, Acceptance, Transformation, and Honor through mindfulness and community. It is anchored in Macaskill’s personal journey and guided by his deep commitment to mental health and purpose-driven leadership. Each episode creates space for storytelling that is raw, insightful, and empowering.

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Guests on the podcast reflect a wide spectrum of military experience, from Special Forces operators to FBI agents turned mental health advocates. The format is rich in long-form interviews that go beyond service history to highlight inner battles—grief, PTSD, identity loss, and growth. Macaskill’s role as host is empathetic yet assertive, often drawing from his own SEAL background to guide conversations with relevance and depth. Every guest is treated as a source of lived wisdom, not just a résumé.

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Episodes are updated frequently and span a wide range of emotional tones, from harrowing accounts of injury and trauma to uplifting stories of entrepreneurship and recovery. Macaskill doesn’t shy away from vulnerability—instead, he leans into it, allowing his guests to fully explore life-altering moments like near-death experiences or career-ending shifts. The conversations are never about glory—they’re about healing and redefining strength.

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The show is also a resource hub, promoting tools like meditation, physical wellness, and emotional coaching. It’s not just a podcast—it’s a curated path for transformation, offering tangible support through community stories and spiritual practices. With a 5.0-star rating and growing traction, Veteran’s PATH solidifies Jon Macaskill’s role not just as a content creator but as a trusted guide for veterans reclaiming their post-service lives.

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Newsletter: “Your Three Things Thursday” – Weekly Mindfulness with Tactical Clarity

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Jon Macaskill’s newsletter, Your Three Things Thursday, is a weekly email dispatch followed by over 48.1K readers, combining the calm of mindfulness with the discipline of military insight. Each issue is structured around three core takeaways, offering clarity, calm, and perspective to overwhelmed professionals. The format is minimalist yet impactful—focused on reflection rather than overload. It’s a digestible yet potent way to reset and realign each week.

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The content often expands on themes Macaskill touches on across LinkedIn and his podcast, including topics like imposter syndrome, decision fatigue, and self-awareness. He weaves personal anecdotes with science-backed practices, emphasizing practical takeaways over theory. Breathwork, journaling, emotional regulation, and performance under pressure are recurring focuses. These themes speak directly to leaders, veterans, and high-performers seeking internal stability.

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Macaskill frequently integrates insights from recent podcast episodes, tying newsletter readers into his broader content ecosystem. This cross-channel synergy ensures that his most loyal audience gets deeper engagement beyond social posts. The newsletter also acts as a testing ground for more introspective ideas—those that may not trend online but resonate privately. It's where his voice becomes more intimate, direct, and reflective.

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The branding around “Frogman Mindfulness,” including the distinctive frog mascot, personalizes the experience and nods to his Navy SEAL background. This signature identity creates emotional connection and sets the newsletter apart from generic leadership content. For many readers, Your Three Things Thursday has become a trusted ritual—a weekly reminder to pause, refocus, and lead with intention.

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Jon Macaskill's Social Media Influence Summary

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Jon Macaskill holds an overall Influence Score of 3 with 8,447 points on Favikon, reflecting his strong engagement, niche expertise, and professional credibility. His rankings are especially impressive in the Masculinity & Traditionalism category (Top 5% in the US, Top 4% worldwide), where his approach to leadership and emotional vulnerability redefines traditional masculine ideals.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Military Insight Meets Mindful Messaging

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Macaskill’s content strategy is deeply rooted in intentional storytelling. Rather than promoting productivity hacks or corporate platitudes, he opens discussions about emotional fatigue, self-doubt, and reinvention. His military background gives credibility, but it’s his emotional transparency that wins loyalty. He uses high-resolution imagery—often from military archives or emotional moments with family—to humanize his narratives.

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Reachability and Partnerships: Trusted Voice for Wellness and Veteran Advocacy

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Jon Macaskill is highly reachable through LinkedIn and his newsletter, both of which offer consistent content and community interaction. He is especially responsive around his key content themes, including mental health, leadership under pressure, and personal growth. His activity pattern—posting twice daily—ensures visibility and frequency for potential brand collaboration.

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He has already partnered with reputable names like Calm, Feedspot, and Quoted Visually, indicating alignment with wellness and thought-leadership brands. With a campaign pricing range between $1.3K–$1.6K per post, he represents a valuable asset for organizations targeting veteran support, leadership training, and emotional well-being. His causes—Veteran Mental Health and Education for Everyone—also show a readiness for CSR-aligned collaborations.

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Conclusion: Redefining Strength Through Mindfulness, Mission, and Meaning

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Jon Macaskill is more than a military veteran—he is a pioneer in bringing mindfulness and emotional intelligence to the forefront of leadership discourse. With a stronghold on LinkedIn, a rapidly growing newsletter, and a distinct content voice, he inspires professionals to rethink strength through awareness. His profile is a compelling case for brands seeking high-trust, high-integrity partnerships in the wellness, leadership, or mental health space.

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