Who is Joselito Henriques?

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Joselito Henriques: Turning engineering into viral storytelling

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Joselito Henriques isn’t just talking about aerospace and innovation. As a top LinkedIn voice in Brazil, Joselito blends technical expertise with visual storytelling, motivational posts, and surprisingly relatable takes on engineering. His content has a clear mission: inspire, educate, and connect through the lens of Brazilian innovation. And it’s working — big time.

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1. Who he is

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Joselito Henriques is the Vice President of R&D and Innovation at Akaer, one of Brazil’s leading aerospace and defense companies. With a background deeply rooted in engineering, he has spent years developing cutting-edge solutions for aviation and industrial sectors. His LinkedIn presence is an extension of that work, sharing insights, research, and stories from the front lines of innovation. He’s especially focused on elevating the visibility of Brazilian technology, regularly featuring companies like Embraer and WEG in his posts. His content goes far beyond surface-level news, as he explains processes, breaks down product development timelines, and even adds motivational angles to technical subjects. He positions himself as both a thought leader and an accessible voice within the broader STEM community.

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2. A network of heavyweights

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Joselito is connected to a wide network of industry leaders and brands in aerospace, energy, and manufacturing. His LinkedIn orbit includes companies like Embraer, Akaer, 3M, WEG, Dassault Systèmes, Petrobras, IBM, BNDES, and even global innovation players like SpaceX. He’s also tapped into Brazil’s public sector, top universities, and research institutions. This diverse network helps him create content that appeals across sectors. Whether it’s a technical deep dive or a quick motivational takeaway, his posts often get attention from engineers, executives, and policymakers alike.

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3. Why people listen

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Joselito’s content is a unique mix of technical depth and emotional resonance. He can go from breaking down CFD simulations to sharing a personal story about resilience, and both get traction. His posts often open with a relatable thought or quote before diving into real industry content, which makes complex topics feel approachable. There’s also a strong visual component. Whether it’s a viral post on the history of WD-40 or a snapshot of an Embraer jet, Joselito knows how to grab attention. His tone is warm, motivational, and easy to engage with, without losing credibility.

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4. Authenticity that resonates

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Joselito brings a natural presence to LinkedIn by mixing personal reflections, quotes, and technical stories that spark genuine engagement. Posts like his shoutout to a female ITA graduate turned founder or his nostalgic nod to the WD-40 story show how he keeps his content both human and professional. He’s not afraid to educate while also inspiring, and that balance is what keeps people coming back. Even with a high volume of likes and shares, his audience stays responsive and invested, especially when the content taps into national pride or lessons in leadership and perseverance.

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5. Numbers that back it up

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Joselito’s following grew from 63K to over 116K in just 18 months, with major viral spikes around industry stories like WD-40 and Embraer’s megacontract. He’s now ranked #4 on LinkedIn in Brazil and #16 in Technology & Innovation Brazil, sitting comfortably in the top 1% of creators in both. His engagement rate fluctuates due to viral peaks, but several posts consistently hit over 2,000 likes and hundreds of shares or comments. His Influence Score is driven by regular posting, strong visual content, and engagement from engineers, aviation professionals, and Brazilian tech workers across the board.

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6. Collaborations that matter

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Joselito regularly highlights success stories and innovations from major Brazilian and international companies. His storytelling has amplified the impact of brands like Embraer, WEG, Petrobras, and Akaer, as well as engineering tools and institutions linked to Brazil’s aerospace legacy. He also engages with Brazilian STEM talent and startup stories, making him a strong voice for national innovation and R&D narratives.

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7. Why brands should partner with him

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For brands in aerospace, education, innovation, or engineering, Joselito is a credible and inspiring partner.

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• Thought leadership: Co-create technical explainers or innovation spotlights with high engagement potential

• STEM advocacy: Partner on campaigns that promote engineering, R&D, and technology careers

• Product storytelling: Turn complex processes into accessible, visual narratives

• Workshops or speaking: Share insights with younger talent or cross-sector audiences around innovation

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8. Why he's relevant in 2025

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In a year where STEM visibility, deep tech, and Brazilian industry are gaining traction globally, Joselito sits right in the middle of the conversation. As AI transforms R&D, and engineering becomes more accessible through digital content, he’s helping bridge the gap between experts and the broader public. His work contributes to a bigger shift: making science and innovation not only understandable but celebrated. In 2025, that’s a voice every industry needs.

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Conclusion: Making aerospace engaging, accessible, and viral

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Joselito Henriques proves that aerospace can go viral and still be meaningful. His mix of technical precision and human storytelling makes him one of Brazil’s most impactful LinkedIn creators. Whether he’s talking about a billion-dollar jet contract or sharing a lesson from a rubber duck, his content hits the mark. He’s a standout leader using social media to spark real interest in innovation and to shape the future of how we talk about engineering.

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