Who is Joy Hawkins?

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Joy Hawkins: The voice of local SEO expertise

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Joy Hawkins is one of the most trusted voices in SEO today. Known for her sharp insights on Google Business Profiles and local ranking strategies, she brings clarity to one of the most complex areas of digital marketing. Her content blends technical authority with accessibility, helping thousands of marketers make sense of ever-changing Google updates. Whether she is breaking down algorithm shifts or sharing live tests, Joy makes SEO both understandable and actionable.

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1. Who she is

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Joy Hawkins is a Local SEO Expert and Google Business Profile Specialist based in Canada. She is the founder of Sterling Sky, a recognized digital marketing agency known for its groundbreaking work in local search optimization. Over the years, Joy has become a go-to expert for businesses and marketers navigating Google’s algorithm changes. Her content is built on research, data, and years of experience in SEO experimentation. As an educator and thought leader, she helps professionals understand ranking factors and build strategies that stand the test of time.

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2. A network of heavyweights

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Joy’s professional circle includes some of the biggest names in SEO. Her network features experts from Google, Search Engine Roundtable, BrightLocal, and Sterling Sky, along with top SEO educators and consultants. Through collaboration, research sharing, and community discussion, she contributes directly to the evolution of the global search landscape. Her network gives her both credibility and reach, placing her at the center of the most relevant SEO conversations online.

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3. Why people listen

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People listen to Joy because she knows how to turn complex information into practical knowledge. Her tone is confident yet approachable, always focused on real examples and tested insights. She does not rely on buzzwords or theories. Instead, she provides clear explanations that make sense to anyone looking to improve their visibility on Google. Her mix of technical accuracy and everyday clarity makes her content a go-to resource for professionals and learners alike.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 96.5/100, Joy’s digital presence reflects genuine expertise and human connection. Her followers are real professionals who engage through questions, debate, and shared experiences. Her content includes original research, technical breakdowns, and case studies from her agency’s own projects. Comments on her posts show meaningful discussion, not generic praise. Her balance of authority and relatability makes her one of the most respected SEO voices in the world.

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5. Numbers that back it up

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Joy holds an Influence Score of 6,589 points, ranking in the Top 2% of LinkedIn creators in Canada and among the Top 2% in SEO worldwide. Her audience has grown organically from 6,100 to over 14,300 followers, with engagement remaining strong across posts. Her analytics show an Engagement Quality score of 82 and a Post Content score of 95, highlighting a consistent pattern of insightful, data-backed content. Every update she shares sparks conversation, collaboration, and trust.

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6. Collaborations that matter

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Joy’s collaborations highlight her leadership within the marketing and SEO ecosystem. She has worked with Sterling Sky, Google Business Profile testing communities, Search Engine Roundtable, and BrightLocal to share research, insights, and case studies. Through workshops, panels, and collaborations with industry experts, she continues to advance local SEO knowledge and best practices.

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7. Why brands should partner with Joy Hawkins

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Brands that value trust, research, and clarity find an ideal partner in Joy.

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• Perfect for thought leadership campaigns centered on SEO innovation

• Strong speaker for conferences and data-driven marketing events

• Ideal collaborator for white papers and case-based content projects

• Excellent educator for workshops focused on Google Business Profiles and local search

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8. Why Joy Hawkins is relevant in 2026

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As search engines continue to evolve through AI and automation, Joy’s insights remain crucial. She helps professionals understand how these changes affect local businesses and what strategies still drive results. Her content acts as a guide through the noise of algorithm updates, offering practical advice backed by testing. In 2026, her expertise continues to shape the next phase of local SEO, combining data accuracy with real-world usability.

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Conclusion: A voice built on proof

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Joy Hawkins has built her reputation by testing, not guessing. Every insight she shares comes from experience, research, and results. Her work demonstrates that great SEO is about clarity, patience, and measurable impact. Through her leadership and content, she continues to empower a generation of marketers who value truth, precision, and progress in digital strategy.

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