Who is Kasey Brown?

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Kasey Brown: Building Authentic Personal Brands with Purpose and Advocacy

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Kasey Brown is a personal branding strategist with over 11 years of experience in performance marketing. She helps U.S.-based executives, especially from Fortune 500 companies, build LinkedIn-first personal brands that reflect leadership, impact, and authenticity. Her approach centers on storytelling rooted in professional milestones and lived experiences. Kasey’s clients include Goldman Sachs and Delta Air Lines.

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She is known for her focus on helping Black professionals increase their visibility through personal branding. Her content blends strategy and advocacy, spotlighting underrepresented voices in corporate environments. Kasey’s posts often address racial equity, inclusive leadership, and identity in the workplace. She positions personal brand development as a tool for career growth and systemic visibility.

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Kasey’s credibility is built on consistency and mission-driven messaging. She posts twice a week at 11 PM EST on LinkedIn, aligning with professional user behavior. Her writing is direct, educational, and typically accompanied by data-backed advice for executives. With a +2.59% monthly growth rate on LinkedIn, her influence is expanding steadily among leadership audiences.

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Outside of strategy, Kasey advocates for causes such as Female Empowerment (80%) and Black Lives Matter (70%). Her content avoids personal promotion in favor of highlighting industry trends and equity-focused insights. Through brand partnerships and community-building, she creates space for diverse professionals to be seen, heard, and respected online.

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An Influencer Active on Social Media

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Kasey Brown is most active and effective on LinkedIn, with consistent visibility on Instagram and a growing presence on YouTube.

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Kasey's Social Media Strategy Analysis

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LinkedIn: Where Executive Branding Meets Advocacy

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Kasey Brown’s LinkedIn is the centerpiece of her strategy, built for executives looking to increase credibility through personal storytelling. Her twice-weekly posts at 11 PM EST align with early professional browsing habits, optimizing visibility. With 43.8K followers and a 2.07% engagement rate, she consistently generates high interaction for content focused on leadership and DEI.

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She crafts posts that break down personal branding techniques with clarity, often drawing from her work with Fortune 500 clients. Her insights are shaped by firsthand consulting experience, not recycled tips. Kasey uses text-heavy posts that include practical frameworks and client anecdotes, increasing relatability for corporate audiences.

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Kasey’s audience includes English-speaking executives and entrepreneurs in the U.S., a group often underrepresented in traditional creator circles. Her growth of +2.59% in 30 days (+1.1K followers) shows she’s scaling sustainably within a specific professional niche. She doesn’t chase virality—her content is designed to build thought leadership and brand authority over time.

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Her voice is confident and direct, often confronting topics like racial equity and visibility in leadership. This unique positioning makes her an outlier among typical LinkedIn influencers, who often avoid sociopolitical themes. Her advocacy, combined with practical branding advice, creates a highly engaged and loyal audience of decision-makers.

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• ‍Username: @kasey-brown-384001b5
• Influence Score: 96.7/100‍
• Followers: 43.8K‍
• Activity: 10 posts/month‍
• Engagement Rate: 2.07%‍
• Growth (30 days): +2.59%‍
• Average Engagement: 906‍
• Posting Habits: Twice a week at 11 PM EST

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Instagram: Visual Reinforcement with Limited Growth

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On Instagram, Kasey showcases her travels, behind-the-scenes moments, and personal milestones to humanize her professional brand. She posts three times a week at 6 PM EST, using bright visuals and engaging captions to offer followers a glimpse into her offline experiences. Her content includes fashion from cultural events, collaborations, and international trips like her recent visit to India.

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Unlike her LinkedIn, Instagram is not used for deep strategy breakdowns—it’s for broadening visibility and connecting emotionally. Her red kurta photo in front of the Taj Mahal generated high interaction, with followers resonating with her cultural appreciation and humorous storytelling. Her captions often include emojis and conversational tone, making her more relatable.

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Her 0.37% engagement rate and follower base of 19.8K reflect a modest but active community. Despite a small decline in growth (-0.33%), she remains consistent in content frequency and tone. While many creators use Instagram for commercial promotion, Kasey keeps hers aligned with her message—sharing moments that deepen audience connection, not dilute her niche.

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Instagram also supports brand alignment through tagged collaborations. She has worked with lifestyle brands like OOH BABY, and her content choices reflect conscious curation over mass posting. Her feed strengthens her executive image while expanding her audience to include younger professionals and creatives.

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• ‍Username: @kasetheace‍
• Influence Score: 59/100‍
• Followers: 19.8K‍
• Activity: 10 posts/month‍
• Engagement Rate: 0.37%‍
• Growth (30 days): -0.33%‍
• Average Engagement: 73‍
• Posting Habits: 3 times a week at 6 PM EST

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YouTube: Educational Support with Upward Momentum

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Kasey uses YouTube to host long-form educational content, focused on branding techniques, personal reflections, and audience questions. With only 1.6K subscribers, her channel is in its early stages, but it’s growing quickly—+13.85% in the last 30 days. She uploads around 3.3 videos per month, typically on weekends at 7 PM EST, targeting professionals looking to learn outside work hours.

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Her video structure tends to be straightforward: talking-head content, client walkthroughs, and occasional vlogs. She teased a vlog about her India trip on Instagram, signaling intentional cross-platform content strategy. While production quality is simple, the value lies in substance over visuals—making the channel appealing for working professionals.

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Her engagement rate is 2.85%, the highest across all platforms. Each video averages 383 views and 46 engagements, indicating that while the audience is small, it’s invested. Kasey uses YouTube comments to spark follow-up questions and future content ideas, reinforcing trust and two-way communication.

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Unlike creators who rely on trends, Kasey uses YouTube as a content library—building durable resources executives can revisit. Her growth shows potential, especially if she continues repurposing LinkedIn posts into deeper video topics. This channel supports her brand promise of clarity and leadership in the personal branding space.

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• ‍Username: @kasetheace‍
• Influence Score: 40.3/100‍
• Followers: 1.6K‍
• Activity: 3.3 videos/month‍
• Engagement Rate: 2.85%‍
• Growth (30 days): +13.85%‍
• Average Engagement: 46‍
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): Inactive Channel

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Kasey Brown’s X (formerly Twitter) presence is inactive, with no recent posts in over a year. She has 1.3K followers but zero engagement, growth, or activity in the last 12 months. While her handle (@kasetheace) remains consistent across platforms, it serves as a placeholder rather than an active branding tool.

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This absence appears to be a conscious decision. Kasey prioritizes platforms where thoughtful, extended storytelling is encouraged—LinkedIn, YouTube, and Instagram—rather than fast-paced commentary. Her brand is built on context-rich insight, which doesn’t align with X’s current content tempo or structure.

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• ‍Username: @kasetheace‍
• Influence Score: 5.6/100‍
• Followers: 1.3K‍
• Activity: 0 posts‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 11 PM EST

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Kasey Brown's Social Media Influence Summary

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Kasey Brown has an Favikon Influence Score of 7,821 points and ranks in the Top 1% of LinkedIn creators in the U.S. (#157) and Top 4% in personal branding nationwide (#14). Globally, she ranks in the Top 4% for personal branding (#134) and Top 1% for LinkedIn worldwide (#552). Her consistency, growth, and cause-based messaging set her apart in a competitive niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Executive Branding with Social Impact Storytelling

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Kasey’s content revolves around three pillars: personal branding education, advocacy for inclusion, and executive growth. Her storytelling is grounded in real experiences, often highlighting systemic challenges and leadership lessons. She avoids surface-level advice and opts for strategic, real-world takeaways tailored for senior professionals. Her style is conversational, positive, and purpose-driven. While she addresses political and social issues when relevant (notably DEI), her tone remains educational and empowering. This balance allows her to build trust with both corporate and socially conscious audiences.

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Reachability and Partnerships

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Kasey Brown is highly reachable for B2B and executive-focused campaigns through LinkedIn, where she maintains an active publishing rhythm of 10 posts per month. Her post times—11 PM EST twice a week—target early-working professionals in the U.S., increasing her visibility in leadership circles. With an estimated post value of $596–$729, her LinkedIn profile is ideal for brands targeting decision-makers. She’s already collaborated with names like Goldman Sachs and Delta Air Lines, showcasing trust from high-level partners.

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Her Instagram complements her professional branding by showcasing cultural relevance and lifestyle alignment, making it suitable for travel, fashion, and empowerment-centered partnerships. She tags collaborators directly, as seen in her OOH BABY and India content, helping partners gain organic traction. With a consistent posting cadence and themed content, her audience expects purpose-led stories, not random promotions. This makes her a strong fit for campaigns seeking authenticity over volume.

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Conclusion: Influence on Executive Branding and Visibility

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Kasey Brown exemplifies what it means to lead with purpose in the professional branding space. Through a strong LinkedIn presence, consistent advocacy, and partnerships with leading brands, she empowers executives to build brands rooted in authenticity and impact. Her work is not just content—it’s a bridge between visibility and value, especially for underrepresented voices in leadership.

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