Who is Kieran Flanagan?

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Kieran Flanagan: A Leading Voice in AI, Marketing, and Growth Strategy

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Kieran Flanagan’s career spans over two decades in the marketing and tech industries. Based in Ireland, he currently serves as the Chief Marketing Officer at Zapier, a leader in automation, and previously held the role of SVP of Marketing at HubSpot. At HubSpot, Kieran played a crucial role in scaling marketing efforts that positioned the company as a global leader in inbound marketing.

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Beyond his executive roles, Kieran is also an angel investor, Sequoia Scout, and trusted advisor for multiple early-stage companies. His deep understanding of AI and its implications for business growth makes him a key figure in the evolving landscape of digital transformation.

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Kieran shares his insights through multiple platforms, including his Marketing Against the Grain Podcast, where he and his co-hosts discuss actionable growth strategies for businesses. He is known for breaking down complex ideas into simple, digestible takeaways that resonate with startup founders, marketers, and leaders.

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With a knack for blending humor and insight, Kieran’s social presence reflects his unique ability to simplify marketing challenges and guide businesses toward scalable solutions. His authority extends beyond his professional achievements, solidifying him as one of the top voices in marketing and leadership.

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Kieran's Strong Marketing and AI Influence in Social Media

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Kieran maintains a robust presence on LinkedIn and X (formerly Twitter), focusing on sharing marketing frameworks, AI strategies, and growth tips.

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Social Media Strategy Analysis

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LinkedIn: Actionable Marketing Insights

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Kieran’s largest platform is LinkedIn, where he leverages his 72.2K+ followers to share insights on marketing leadership, AI tools, and growth tactics. His content style is engaging and resonates with business leaders, often mixing practical tips with humor. Posts feature original perspectives, relatable challenges in marketing, and commentary on AI trends.

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He maintains consistent posting habits, with around 15 posts per month, highlighting his activity and dedication to value creation. Kieran achieves impressive engagement with an average engagement rate of 0.83% and a growth rate of 6.89% over the past month (+4.6K new followers).

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• Username: @kieranjflanagan
• Influence Score: 89.6/100
• Followers: 72.2K
• Activity: 15 posts last month
• Engagement Rate: 0.83%
• Growth: +6.89%
• Average Engagement: 598
• Posting Habits: Consistent, multiple times weekly

X (formerly Twitter): AI and Business Strategies

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Kieran also maintains a notable presence on X, with 18.8K followers. His strategy involves concise commentary on AI, marketing tactics, and reflections on business growth trends. His tweets often receive substantial views, though the platform shows slower growth compared to LinkedIn.

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Kieran posts an average of 4.4 tweets per week, focusing on thought-provoking content rather than volume. However, engagement on X remains lower, with an average engagement rate of 0.07% and slight follower loss.

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• Username: @searchbrat
• Influence Score: 71.1/100
• Followers: 18.8K
• Activity: 4.4 tweets/week
• Engagement Rate: 0.07%
• Growth: -0.01%
• Average Engagement: 14
• Posting Habits: Consistent, but focused on quality

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Newsletter: “Forget Average and Join the 5%”

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Kieran runs an impactful newsletter that delivers lessons on AI-driven marketing playbooks, building scalable marketing engines, and leadership strategies. Targeted at growth-focused leaders, the newsletter is a go-to resource for readers looking to apply actionable frameworks to their businesses.

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The title, “Forget Average and Join the 5%," reflects Kieran’s focus on high-performing strategies tailored to businesses aiming for exponential growth. He combines real-world experience with cutting-edge AI insights to help readers stay ahead of marketing trends.

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Podcast: the GrowthTLDR and Marketing Against the Grain

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Kieran co-hosts Marketing Against the Grain, a podcast that delivers weekly discussions on actionable growth strategies. The show features expert insights from Kieran and his co-host, aimed at marketers, founders, and practitioners navigating business challenges. Topics often include AI-driven marketing, scaling strategies, and product-led growth.

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His previous podcast, GrowthTLDR, also established him as a trusted voice, featuring interviews with top industry leaders and offering advice tailored for startups and scale-ups. The content emphasizes real, actionable growth tactics, making it highly valuable for business owners.

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Favikon Authority Score and Rankings

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Kieran Flanagan holds an impressive Favikon Authority Score of 7,990 points, positioning him as a top leader in the marketing and sales industry. His expertise and consistent value delivery place him in the Top 1% on LinkedIn in Ireland, where he ranks #3 overall. This recognition highlights his influence and impact as one of the most trusted voices for AI-driven marketing strategies and business growth.

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In the broader category of Marketing & Sales in Ireland, Kieran secures the #4 spot, further cementing his role as a leading figure in the space. His steady follower growth of +5.4% demonstrates his rising influence, particularly on LinkedIn, where his actionable content resonates with founders, marketers, and business leaders worldwide.

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Content Strategy: Simplifying Growth Solutions

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Kieran Flanagan’s content strategy focuses on delivering clear, actionable solutions to complex marketing and growth challenges. By blending his deep expertise in AI and business strategy, he simplifies cutting-edge concepts into practical frameworks that marketers and founders can implement immediately. His content consistently bridges the gap between theory and real-world application, making it highly valuable for scaling businesses.

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A key strength of Kieran’s approach is his ability to address relatable industry pain points while offering solutions that are both innovative and results-driven. From AI-powered marketing tactics to leadership insights, his posts, newsletters, and podcasts deliver high-impact advice tailored to business leaders looking to grow efficiently in a competitive landscape.

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Reachability and Partnerships

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Kieran’s reachability score is “normal," with an estimated sponsored post cost of $1.8K. Brands targeting marketers, startups, and AI-driven businesses can leverage Kieran’s influence for collaborations, especially on LinkedIn, where his engagement and follower growth are strongest.

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His partnerships often include advisory roles, content collaborations, and speaking engagements. Kieran’s reputation as an authority figure makes him a highly sought-after voice for marketing campaigns.

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Kieran Flanagan’s creator network features an impressive lineup of prominent figures and brands in the marketing and business landscape. He is connected to Dharmesh Shah, co-founder and CTO at HubSpot, and Kipp Bodnar, CMO of HubSpot, reflecting his deep roots in the company’s leadership. Other notable connections include Jason Lemkin, SaaS founder and investor, and Brian Balfour, CEO of Reforge, both influential in business strategy and growth. This network extends globally, including leaders like Axel Sukianto from Australia and Dimos Michailidis from Greece, showcasing Kieran’s vast influence across the marketing and tech ecosystems.

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Conclusion: Scaling Businesses with Expertise

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Kieran Flanagan has established himself as one of the top voices in AI, marketing, and growth strategy. His success is driven by a unique blend of expertise, actionable insights, and engaging content. Through LinkedIn, X, newsletters, and podcasts, he reaches a diverse audience of business leaders, startup founders, and marketers, providing unmatched value in the world of digital growth.

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