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Who is Korrine Sky?
Korrine Sky is a UK-based Cultural Brand Strategist and storyteller known for her advocacy in ethical branding and identity-driven marketing. As the founder of Nehanda Atelier and Culture & Commerce, she helps brands build cultural credibility through strategic, values-led narratives.



Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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Korrine Sky: Amplifying Culture-First Storytelling and Ethical Branding Through Digital Influence
Korrine Sky is a UK-based Cultural Brand Strategist, writer, and outspoken advocate for ethical storytelling. She is the founder of Nehanda Atelier and Culture & Commerce and has contributed to platforms like ELLE and BBC, using those spaces to speak on race, identity, and consumer behavior. Her work centers on helping brands decode cultural influence and build trust through meaningful narratives. She stands out for her ability to fuse branding with advocacy, producing content that is both culturally relevant and impact-driven.
Korrine’s professional focus is rooted in helping organizations navigate brand positioning from a place of cultural understanding. She emphasizes branding that serves communities, not just consumers, often critiquing exploitative marketing while championing progressive storytelling. Her tone is clear, conversational, and intentional—anchored in lived experience and cultural insight. Whether discussing global movements or digital brand campaigns, she makes ethical communication a non-negotiable.

Outside of brand strategy, Korrine is known for her vocal activism. She has contributed to refugee support causes, championed Black Lives Matter, and been a visible advocate during the Ukraine crisis—particularly on issues related to race and media representation. This advocacy informs her content style, making her one of the few brand strategists whose political positioning is both clear and constructive. Her influence extends across both professional and activist networks.
From SME brands to institutions like the United Nations and Global Citizen, Korrine’s work bridges multiple spheres. Her personal brand, SMADE WORLD, and her collaborations with culturally conscious organizations allow her to maintain both creative autonomy and global relevance. Her ability to connect cultural critique with branding strategy positions her as one of the most purposeful voices in UK digital storytelling.
An Influencer Active on Social Media

Korrine Sky is active across TikTok, LinkedIn, Instagram, and YouTube, sharing thought leadership, advocacy, and cultural commentary—anchored by ethical branding insights and progressive messaging.
Korrine's Social Media Strategy Analysis
TikTok: Cultural Commentary in Motion

Korrine Sky’s TikTok presence under @korrinesky_ reaches 31.6K followers, where she blends progressive commentary with personal takes on branding, race, and media. Her videos often spotlight cultural missteps by corporations, dissecting campaigns through the lens of identity and ethics. She doesn’t follow viral dances or trends—instead, she speaks directly to her audience with calm authority and structured argument. Her commentary often references real-time news and marketing campaigns that mishandle race or inclusion.
Posting twice a week at 1 PM EST, Korrine prioritizes impact over frequency, using video essays or face-to-camera monologues to present insight. Her engagement rate of 2.48% reflects an active, values-driven following that interacts thoughtfully with each post. She maintains a visual format that is clean and message-first, rarely using filters or flashy edits. Even during periods of slow follower growth currently -0.93%, her content sustains meaningful reach, with each post averaging 10.1K views and 785 engagements.

The tone of her TikToks is firm but personable—often delivered with a light smile, but backed by clear data or context. This balance between soft delivery and hard-hitting critique makes her commentary particularly effective. She often uses her own experience as a brand strategist to analyze why campaigns fail or succeed in their cultural messaging. That specificity gives her videos educational weight while still remaining widely accessible.
Korrine’s TikTok audience is rooted in communities seeking representation, fairness, and better branding from mainstream institutions. Whether she’s responding to race-based media coverage or critiquing brand silence during social justice moments, her feed offers consistency in values. It’s not content for entertainment—it’s content for awareness and reflection, crafted for those who care about how storytelling shapes culture.
- Username: @korrinesky_
- Influence Score: 76/100
- Followers: 31.6K
- Activity: 2.2 videos/week
- Engagement Rate: 2.48%
- Growth: -0.93%
- Average Engagement: 785
- Posting Habits: Twice a week at 1 PM EST
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LinkedIn: Where Ethics and Strategy Meet

On LinkedIn, Korrine delivers high-impact thought leadership tailored to professionals in marketing, branding, and advocacy spaces. Her posts bridge campaign critique with branding solutions, offering concrete insights into ethical storytelling. With 7.6K followers and an engagement rate of 2.25%, her content consistently sparks interaction from peers and brand leads alike. She’s not afraid to challenge industry norms, especially around performative inclusivity or cultural exploitation.
She posts 16 times per month, typically at 2 PM EST, maintaining a steady rhythm that signals discipline and scheduling. Her average post receives 170 engagements and 24.5K views, which is exceptional for a niche audience focused on branding strategy and social justice. Her growth of +20.2% in the last 30 days reflects her rising authority as brands increasingly seek guidance on inclusive marketing. Korrine ranks #7 in Branding & Positioning UK, further proving her expertise and audience trust.

What sets her apart on LinkedIn is her use of precise language backed by lived experience. She avoids buzzwords in favor of real examples—such as poor brand responses during global crises or superficial DEI campaigns. Her posts are structured like strategic insights, making them valuable to CMOs, brand consultants, and corporate social responsibility teams. Unlike many creators, she blends technical expertise with personal narrative seamlessly.
LinkedIn is where Korrine converts awareness into influence—her consistent tone and topic focus have made her a go-to for anyone rethinking brand messaging through a cultural lens. She leverages her platform to encourage more meaningful partnerships between brands and communities, while also using the space to challenge tokenism and celebrate true inclusivity.
- Username: @korrinesky740382149
- Influence Score: 91.2/100
- Followers: 7.6K
- Activity: 16 posts/month
- Engagement Rate: 2.25%
- Growth: +20.2%
- Average Engagement: 170
- Posting Habits: Daily at 2 PM EST
Instagram: A Visual Extension of Her Cultural Voice

Korrine’s Instagram account (@korrineskyy) acts as a curated window into her professional and personal advocacy journey. With 11K followers, her feed showcases campaign events, cultural moments, and public speaking engagements with a focus on ethical visibility. She posts three times a week at 5 AM EST, maintaining a steady rhythm that complements her work across TikTok and LinkedIn. Her engagement rate of 0.88% may appear modest, but her followers are deeply aligned with her purpose.
Unlike creators who use Instagram for aspirational aesthetics, Korrine keeps the focus on moments of recognition, strategic commentary, and campaign highlights. Her photo from receiving the MIPAD Top 100 certificate at the United Nations is one example—visually powerful and tied to her long-term advocacy. Posts average 2.8K views and 96 interactions, usually centered on support from professionals, activists, and community leaders.

Korrine uses Instagram to reinforce authority and trust rather than mass appeal. Her captions are often personal yet structured, highlighting achievements while connecting them back to larger issues like refugee rights or ethical brand communication. She rarely posts without purpose, using the platform as a companion to her deeper commentary elsewhere.
Instagram gives her audience a consistent visual anchor that supports her public-facing credibility. It’s where her cultural milestones live—from campaigns with Smade World to collaborative panels with advocacy groups—delivering a visually honest brand identity built on lived purpose rather than trend-chasing.
- Username: @korrineskyy
- Influence Score: 63.1/100
- Followers: 11K
- Activity: 10 posts/month
- Engagement Rate: 0.88%
- Growth: +0.95%
- Average Engagement: 96
- Posting Habits: Three times a week at 5 AM EST
YouTube: Long-Form Advocacy and Cultural Dialogue

Though her smallest platform, Korrine’s YouTube channel (@KorrineSky) shows powerful signs of long-form influence. With 2.4K subscribers and a remarkable engagement rate of 6.48%, her viewers are highly invested in the deeper conversations she offers. Her upload frequency is around 1.7 videos per month, with posts typically scheduled at 7 PM EST once a week. Each video averages 2.1K views and 157 engagements, signaling retention and value even at lower volume.
Korrine uses YouTube for layered storytelling, often unpacking complex topics like diaspora identity, systemic racism in marketing, or refugee visibility in Western media. Her delivery is calm, clear, and carefully edited, reinforcing her message without overproduction. Unlike platforms where she speaks in snippets, here she builds full arcs—taking viewers from context to action.

The comments on her YouTube videos are often long, thoughtful, and reflective of community-level dialogue. This platform serves as her educational space, where strategy turns into deeper discussion and community engagement. Her videos don’t aim for virality but for cultural longevity—making each upload a reference point for future conversations.
YouTube allows her to deepen the impact of her brand strategy work, especially for those outside of LinkedIn or TikTok audiences. It gives partners and educators a place to link, cite, and revisit her insights—transforming moment-based commentary into lasting thought leadership.
- Username: @KorrineSky
- Influence Score: 39.5/100
- Followers: 2.4K
- Activity: 1.7 videos/month
- Engagement Rate: 6.48%
- Growth: +7.34%
- Average Engagement: 157
- Posting Habits: Weekly at 7 PM EST
Korrine Sky's Social Media Influence Summary

Korrine holds a Favikon Influence Score of 7,572 points, with high placement in the Branding & Positioning category, where she ranks #7 in the UK and #95 globally. She is also in the Top 1% on LinkedIn UK, ranking #231 among all UK creators. These rankings confirm her dual credibility in both professional and advocacy spaces. Her top-tier authority scores—especially on LinkedIn and TikTok—highlight her capacity to reach decision-makers while maintaining grassroots cultural relevance.
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Content Strategy: Purpose-Led, Politically Conscious, and Brand-Safe
Korrine’s content is clear in its direction: brand storytelling rooted in culture and ethics. She covers branding topics like tokenism, representation, and identity politics, all while offering sharp yet respectful critique. Her content style is conversational, cheerful, and outspoken, with a very safe brand safety rating—making her a rare example of someone who is both bold and partnership-friendly.
Reachability and Partnerships

Korrine Sky is highly reachable for partnerships rooted in cultural strategy, advocacy, and ethical brand development. She actively tags organizations like the United Nations and Global Citizen, signaling past collaboration and platform alignment. Her personal brand, SMADE WORLD, adds another layer of accessibility, blending creative production with activist messaging. Her network includes mission-led creators and NGOs, making her an ideal contact for progressive campaigns.

Her posting habits across platforms—particularly on LinkedIn daily at 2 PM EST and TikTok twice weekly at 1 PM EST—reflect consistent delivery and a reliable schedule for branded content. With strong engagement across multiple touchpoints and a political stance described as “outspoken” yet brand-safe, she’s suited for campaigns that require both authenticity and impact. Korrine’s voice is not neutral—it’s intentional—making her a valuable partner for brands ready to align with advocacy and meaningful narrative work.
Conclusion: The Strategic Voice Behind Purposeful Cultural Branding
Korrine Sky is more than a strategist—she’s a storyteller with a mission. Her cross-platform presence, consistent advocacy, and work with high-profile organizations make her a standout creator in ethical and culturally driven branding. Whether speaking on representation or advising on brand trust, she commands attention with authority and purpose. For brands and institutions seeking a trusted voice to drive meaningful cultural narratives, Korrine Sky is a compelling partner and powerful presence.
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