Who is Laura Branquinho?

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Laura Branquinho: Empowering Brazilian Beauty Through Makeup, Growth, and Storytelling

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Laura Branquinho is a Brazilian makeup artist and lifestyle content creator known for her vibrant visuals, joyful energy, and deeply personal storytelling. She blends beauty tutorials with her own transformation journey—openly sharing experiences with surgery, self-image, and confidence. With a strong presence on TikTok and Instagram, she crafts content that feels both festive and deeply intimate.

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Her approach to beauty is uniquely Brazilian: bold, expressive, and always infused with personality. Whether she’s showcasing a carnival-inspired look or a simple self-love routine, Laura’s tone is warm, grounded, and cheerful. Her consistent engagement with trends, beauty challenges, and brand collaborations—like those with SHEIN and SHEGLAM—cements her place as a trusted figure in the Lusophone beauty scene.

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Laura’s content isn't just about application techniques—it’s about embracing change and growth. Her story of acceptance resonates with thousands of followers, and she continuously weaves authenticity into every makeup look. This transparency has made her an ideal ambassador for brands aiming to connect with real audiences across Brazil.

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By posting regularly, responding to trends, and maintaining an engaging visual identity, Laura has turned beauty content into a relatable narrative of transformation—without losing the glam.

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An Influencer Active on Social Media

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Laura Branquinho primarily reaches a Portuguese-speaking audience based in Brazil, with a clear focus on TikTok and Instagram. She engages nearly 1.7 million followers across platforms, with standout collaborations and a content style that emphasizes positivity and self-expression.

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Laura Branquinho's Social Media Strategy Analysis

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TikTok: Brazilian Beauty Meets Personal Expression

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Laura Branquinho uses TikTok to spotlight the colorful, expressive side of Brazilian beauty culture. With nearly 1 million followers, she posts festive makeup tutorials, beauty transitions, and family-featured content, always laced with warmth and humor. Her most engaging videos often align with cultural events like São João or music festivals, creating a strong emotional and visual link with her audience. The focus is not just on technique, but on mood—each video feels like a celebration.

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She shares 4 videos per week, consistently uploading around 11 AM, a strategic time for reaching Brazil’s late-night scrollers. Her tone is casual, her energy is contagious, and the editing remains fast-paced and accessible—perfectly suited for TikTok’s discovery-driven algorithm. Despite a relatively low engagement rate of 0.13%, her content maintains consistent visibility, with 16.2K average views per post. Her followers expect bold color, sparkle, and transformation—all staples of her brand.

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Laura’s strategy on TikTok relies on her personality as much as her artistry. She breaks the fourth wall often, looking directly into the camera, laughing mid-tutorial, or replying to comments through content—techniques that make her feel less like a brand and more like a friend. This connection is particularly effective in the Brazilian creator landscape, where relatability is highly valued.

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Although her 30-day growth is slightly negative (–0.01%), the platform remains her strongest base. With sustained posting and deeper storytelling, TikTok could become the launching point for more personal series, trend reactions, or product-led tutorials. It’s where her visual skill and cultural sensibility meet in their most dynamic form.

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• Username: @lauraabranquinho
• Influence Score: 78.6/100
• Followers: 987.1K
• Activity: 4 videos/week
• Engagement Rate: 0.13%
• Growth: –0.01%
• Average Engagement: 1.3K
• Posting Habits: Everyday at 11 AM EST

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Instagram: Visual Confidence and Relatable Glam

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Laura’s Instagram content leans toward glam, but never loses its human touch. She posts bright, expressive Reels, often featuring shimmering eyeshadow, holiday-themed looks, or messages of personal strength. Her 10 monthly posts show consistent energy, and she makes strong use of the Reel format to reach both existing followers and broader beauty communities in Brazil. Her average Reel views sit around 14.3K, with steady daily posting habits at 8PM.

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With 670.4K followers and an Influence Score of 76.3/100, Instagram serves as a hybrid portfolio and diary. Laura includes affirmations, captions in her native Portuguese, and authentic emotional moments—like reflections on personal change or health journeys. These posts reinforce her identity beyond just appearance, making her more than just a makeup artist in the eyes of her audience.

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She often tags brands like SHEGLAM and SHEIN Brasil, integrating their products into her content without breaking the overall aesthetic. This ability to blend product and personality ensures that sponsored posts don’t feel forced, and her cheerful tone translates well across both organic and paid content. The result is high trust and brand synergy.

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Though her engagement rate mirrors her TikTok (0.13%), it reflects the consistency of a creator with a well-defined niche and audience. Her Reels combine trend awareness with her signature sparkle—whether literal glitter or the confident smile she pairs with every bold lip.

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• Username: @lauraabranquinho
• Influence Score: 76.3/100
• Followers: 670.4K
• Activity: 10 posts/month
• Engagement Rate: 0.13%
• Growth: –0.03%
• Average Engagement: 901
• Posting Habits: Everyday at 8 PM EST

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YouTube: Dormant, But Still Recognizable

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Laura’s YouTube channel currently holds 19.3K subscribers, but it's been inactive for over a year. With no recent uploads, a 0% growth rate, and no video activity, this platform currently serves more as a brand presence than an active engagement tool.

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Though her banner and bio ("Oi, oiiiii lindezas!!") reflect her recognizable tone and branding, this channel represents a missed opportunity for deeper, long-form content. If reactivated, it could serve as a strong foundation for tutorials, brand storytelling, or lifestyle vlogs tied to her personal growth.

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• Username: @lauraabranquinho
• Influence Score: 18.4/100
• Followers: 19.3K
• Activity: Inactive (0 videos/month)
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year (last active: 1 year ago)

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Laura Branquinho's Social Media Influence Summary

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Laura scores 8,199 points on the Favikon Influence Score, placing her in the Top 1% on TikTok (Brazil) and the Top 4% in Brazilian makeup influencers. While her worldwide TikTok rank is lower (#149,564), her regional authority remains strong due to her culturally aligned, language-specific content.

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Learn more about the Favikon Methodology here

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Content Strategy: Makeup as Personal Empowerment

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Laura’s content is visually bright and emotionally resonant. She doesn’t just apply makeup—she tells a story through each look. Her makeup often ties into Brazilian festivals, personal milestones, or transformative experiences, allowing audiences to see the person behind the product.

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Reachability and Partnerships

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Laura is highly reachable and has already partnered with brands like SHEIN Brasil (tagged 11x), SHEGLAM (5x), and Jacobs Comunicação, her own brand. Her campaigns are visually aligned and consistently perform within her average engagement benchmarks, making her a reliable choice for beauty or fashion brands looking to target Portuguese-speaking audiences.

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She’s especially well-suited for festive makeup collections, body-positive campaigns, and collaborations rooted in authenticity. Her familiarity with Brazilian culture and celebrations gives international brands a direct entry point into a localized, loyal audience.

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Conclusion: Using Beauty to Celebrate Identity and Growth

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Laura Branquinho is more than a makeup creator—she is a digital storyteller using beauty as a medium for personal empowerment. Her influence lies not only in aesthetics but in her ability to connect with people through honesty, confidence, and vibrant creativity.

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