Who is Laura Fuentes?

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Laura Fuentes: The people-first CHRO powering Hilton’s culture

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Laura Fuentes is the kind of HR leader who makes work feel human and high-performing at the same time. As Hilton’s Chief Human Resources Officer, she talks teams, learning, and leadership with warmth and data. Her posts mix real stories from hotel floors with sharp org design insights. You come for the hospitality vibe, you stay for the playbook.

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1. Who she is

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Laura is EVP and CHRO at Hilton, where she steers culture, talent strategy, and global people programs. Her content reflects deep operational knowledge of hotels and frontline realities, paired with executive-level strategy. She shares specifics like company learning scale, financing milestones, and what great recognition looks like in practice. Her newsletter, The Check-In, reaches a fast-growing audience of 12.5K who want practical leadership habits. Based in Spain on Favikon, she brings a global lens to workforce development and hospitality.

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2. A Network of Heavyweights

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Laura’s circle spans Harvard Business School, SHRM, Great Place to Work, American Express, and People. Inside hospitality, she’s plugged into Hilton’s brand leaders and award ecosystems. The mix signals credibility across HR, academia, and business media, not just travel.

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3. Why people listen

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Her tone is generous and clear. She tells short stories from real hotel visits, celebrates teams by name, and translates big programs into concrete wins for guests and crew. It feels like a coaching session you can apply on Monday.

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4. Authenticity that resonates

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Favikon gives Laura a 99/100 Authenticity Score. Comments under her posts read like genuine hallway conversations, with managers and associates sharing their own experiences. She balances executive authority with approachable snapshots, from recognition moments to diversity spotlights.

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5. Numbers that back it up

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Follower growth moved organically from 21.9K to 31K+, matching steady executive output. Her Influence Score sits at 6,818 pts with Engagement Quality 82 and Post Content 88 on Favikon. She ranks Top 1% on LinkedIn in Spain (#45) and Top 2% in Spain’s HR industry (#14). Posting rhythm blends images, short videos, and occasional articles, which keeps interaction consistent.

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6. Collaborations that matter

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Laura partners across the Hilton ecosystem and HR community, highlighting Great Place to Work honors, HBS touchpoints, and SHRM-aligned practices. She lifts team programs at scale, from learning pathways to recognition platforms, and spotlights regional wins across Latin America and beyond.

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7. Why brands should partner with Laura Fuentes

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If you want culture change with proof, she’s your voice. Possible collabs:

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• Executive fireside on scaling learning and frontline engagement

• Co-created “people playbook” content for hospitality and service brands

• Guest workshops for HR leaders on recognition, leadership pipelines, and DEI impact

• Research-backed storytelling with case studies and metrics for employer branding

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8. What causes she defends

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Laura advocates for Diversity & Inclusion at Work and Women in Tech/STEM. Her feed regularly celebrates inclusive hiring, employee resource groups, and cultural heritage moments, like Hispanic Heritage Month. She connects opportunity to outcomes, showing how representation boosts guest experience and team performance. Expect thoughtful, consistent advocacy tied to real programs and real people.

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9. Why Laura Fuentes is relevant in 2026

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Workforce expectations are shifting fast, and hospitality is a stress test for culture at scale. Laura’s blend of data, frontline empathy, and leadership coaching is exactly what companies need to retain talent and delight customers. She turns HR from a back-office function into a competitive advantage, which is the 2025 brief.

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Conclusion: Leading with Care

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Laura shows that high standards and high care can live together. She gives leaders the language to recognize, teach, and grow people across continents. Follow her for real stories, repeatable systems, and a culture playbook that works in the busiest businesses on earth.

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