Who is Leila Gharani?

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Leila Gharani: Empowering Professionals Through Excel Expertise and Educational Content

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Leila Gharani is an Austrian-based Microsoft MVP known for her expertise in Excel, Power BI, and Microsoft Office tools. With over 2.9 million subscribers on YouTube, she has built one of the most trusted online resources for workplace productivity skills. Her tutorials are structured, concise, and focus on real-world Excel applications used in finance and data roles. Her channel is a go-to learning destination for corporate professionals and students globally.

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Before becoming a full-time content creator, Leila worked in business consulting and holds a background in economics. This blend of business knowledge and technical skill defines her unique teaching style. She frequently connects Excel functions to broader financial modeling tasks, automation scenarios, and controller workflows. Her content is especially popular among analysts, controllers, and BI professionals.

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Beyond YouTube, she delivers productivity insights through LinkedIn posts and online learning platforms like Teachable. She’s a recurring speaker at events like the Global Excel Summit, where she shares advanced Excel strategies and use cases. Leila also partners with organizations such as the International Association of Controllers (ICV) to support technical upskilling in corporate environments. Her reputation is built on clarity, accuracy, and practical problem-solving.

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Leila’s impact reaches over 400,000 students worldwide through her courses. Her teaching materials include downloadable Excel files, custom templates, and use-case-based walkthroughs. She avoids vague tips and instead focuses on helping users save time and reduce errors. Every video and post is grounded in workflows that align with the needs of modern professionals who rely on Excel daily.

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An Influencer Active on Social Media

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Leila Gharani engages her audience primarily through YouTube, LinkedIn, and Instagram, with additional passive presence on X.

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Leila's Social Media Strategy Analysis

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YouTube: The Core of Leila’s Teaching Empire

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Leila’s YouTube channel is the foundation of her educational outreach, with over 2.9 million subscribers. Her videos focus on Excel, Power BI, and Microsoft Office, delivering step-by-step tutorials that solve real workplace problems. She uploads an average of 1.2 videos per month, with each video drawing over 293K views on average—signaling high content quality and discoverability.

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Her video topics are often inspired by real-world spreadsheet scenarios, such as automating reports or debugging formulas. She avoids surface-level walkthroughs and instead dives into features like dynamic arrays, pivot tables, or DAX functions. Her style is clear, minimal, and highly visual—building trust with professionals who rely on her content for skill development.

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What sets Leila apart is her consistent use of screen recordings, voice-over instructions, and templated files to reinforce practical application. She also incorporates business-relevant examples like financial statements, dashboards, or HR analysis tools, which strengthen her credibility. Many of her tutorials align with current Microsoft feature releases, helping her stay relevant.

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This platform also acts as a funnel to her paid courses, without making direct sales pitches. Her video descriptions and pinned comments usually direct viewers to download resources or access a full course. It’s a balanced strategy that builds authority, gives value upfront, and converts through consistency rather than hard promotion.

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• ‍Username: @LeilaGharani‍
• Influence Score: 85/100‍
• Followers: 2.9M‍
• Activity: 1.2 videos/month‍
• Engagement Rate: 0.43%‍
• Growth: +0.37%‍
• Average Engagement: 12.2K‍
• Posting Habits: once a week at 7 PM EST

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LinkedIn: Thought Leadership Through Structured Productivity Tips

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On LinkedIn, Leila Gharani leverages her expertise as a Microsoft MVP to connect with professionals in analytics, finance, and operations. With 151.4K followers and a 0.55% engagement rate, her posts focus on Excel insights, productivity hacks, and upcoming course announcements. She posts about three times per month and often includes high-value carousels or tutorials.

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Her tone is instructional but personable, and she often shares behind-the-scenes glimpses into course development or student feedback. Her posts regularly receive hundreds of reactions and are structured to invite interaction—whether through comments, downloads, or clicks to waitlists. Visuals are minimal; text and examples carry the message.

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Her LinkedIn content complements YouTube by announcing new uploads or guiding professionals to deep-dive video resources. She also promotes limited-time registration offers for webinars and training series, generating high-intent traffic. Unlike YouTube, where content is evergreen, LinkedIn lets her create urgency and capture attention in real time.

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Leila’s rank as #1 in both LinkedIn Austria and the “Careers & Office” category in Austria confirms her strong local and category-based influence. Her follower growth is consistent at +1.23% monthly, and her post cadence aligns with new product rollouts or curriculum updates. For business tools and learning platforms, LinkedIn is where she actively drives B2B discovery.

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• ‍Username: @leilagharani‍
• Influence Score: 96.2/100‍
• Followers: 151.4K‍
• Activity: 3 posts/month‍
• Engagement Rate: 0.55%‍
• Growth: +1.23%‍
• Average Engagement: 826‍
• Posting Habits: once a week at 8 AM EST

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Instagram: Behind-the-Scenes and Soft Engagement

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Leila’s Instagram presence (127.6K followers) acts as a secondary platform to humanize her brand. She shares behind-the-scenes moments, project updates, and community-building content around Excel course creation. Her engagement rate is 0.21%, and she posts about twice a month, mostly lifestyle-formatted images with informative captions.

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What stands out is her mix of personal branding and work updates—like casual photos accompanied by previews of her latest Python in Excel course. This lighter format appeals to her loyal student base and professionals who want to connect beyond spreadsheets. She uses captions to initiate waitlists and collect feedback directly from comments.

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Reels, Stories, and Highlights are underused, which slightly limits her discoverability compared to more video-focused educators. However, the aesthetic consistency and tone of expertise keep her following engaged. Comments often include requests for links or questions about Microsoft updates—proof of an audience that sees her as a go-to authority.

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While not her primary channel, Instagram serves as a visual bridge between technical content and daily workflow. For potential partnerships—especially those involving product-based campaigns or casual webinars—Instagram offers a relatable space where professional trust meets creator authenticity.

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• ‍Username: @lgharani‍
• Influence Score: 65.9/100‍
• Followers: 127.6K‍
• Activity: 2 posts/month‍
• Engagement Rate: 0.21%‍
• Growth: -0.15%‍
• Average Engagement: 274‍
• Posting Habits: once a week at 6 AM EST

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X: Archived Presence, No Strategic Use

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Leila’s X profile (@leilagharani) shows no activity in over a year and currently offers no real engagement or audience-building value. She has 17.8K followers, but her engagement rate is 0%, and there have been no tweets or replies in the last 12 months. This platform is inactive by design, not by neglect.

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Despite gaining 21 new followers last month (+0.12%), this passive growth is driven by cross-platform name recognition. None of her courses or video content are promoted here, and no support or redirecting traffic flows through X. Even though she maintains her handle, it operates as a placeholder rather than a distribution tool.

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• ‍Username: @leilagharani‍
• Influence Score: 13.4/100‍
• Followers: 17.8K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: +0.12%‍
• Average Engagement: 0‍
• Posting Habits: once a year at 1 PM EST

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Leila Gharani's Social Media Influence Summary

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Leila holds the #1 spot on LinkedIn in Austria and ranks #5 globally in the Excel & Office Productivity category. Her overall Favikon Influence Score is 8,692 points, placing her in the top 1% across multiple verticals. With top-tier status in Careers & Office (Austria) and LinkedIn Worldwide (#697), her global impact is clearly measurable. These rankings reflect consistent performance and deep specialization. Her combination of educational clarity, audience trust, and topic expertise secures her place as a top Excel educator internationally.

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Learn more about the Favikon Methodology here

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Content Strategy: Mastering Productivity Education Through Visual Tutorials and Platform Precision

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Leila’s content strategy is built around clarity and usefulness. Every post, whether on LinkedIn or YouTube, follows a problem-solution framework. She avoids trends and instead doubles down on evergreen topics: Excel formulas, Power BI logic, and reporting automation. She is particularly strong at visual breakdowns. Her video thumbnails and LinkedIn slides use structured diagrams, callouts, and minimal distractions. Her educational tone is neutral and brand-safe—ideal for professionals learning on the job.

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Reachability and Partnerships

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Leila Gharani is highly accessible to educational brands targeting professionals in Excel and data analysis. She actively partners with platforms like Teachable and the Global Excel Summit, using her video-based expertise to deliver sponsored tutorials and product demonstrations. Her collaborations emphasize clarity, functionality, and integration into professional workflows. She avoids generic endorsements, choosing tools that align with her technical teaching style.

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Her primary outreach happens via YouTube and LinkedIn, where her audience is deeply engaged with Microsoft Office tools and workplace efficiency. With over 2.9M subscribers on YouTube and consistent LinkedIn engagement, she offers value-driven exposure to tech companies, software developers, and e-learning platforms. Her followers trust her product recommendations because they are grounded in real-use scenarios. This makes her a trusted voice for education-centric partnerships.

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Conclusion: Redefining Excel Education Through Practical Expertise

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Leila Gharani is a data educator, not an influencer chasing virality. Her steady growth and loyal professional audience make her a top-tier partner for education-first campaigns. She teaches people how to get better at work—and that’s why her content remains indispensable.

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