Who is Liraz Margalit?

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Liraz Margalit: Decoding human behavior for the digital age

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Liraz Margalit is not just explaining psychology. She is showing how it shapes our everyday decisions online and offline. With a voice that blends science and storytelling, she breaks down complex ideas into insights anyone can act on. Her work has made her one of the most trusted experts in behavioral design and digital psychology today.

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1. Who she is

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Liraz Margalit is a Digital Psychologist and Behavioral Design Expert with a PhD in behavioral science. She has built her career by connecting psychology with technology, exploring how human behavior shapes digital interactions and decision-making. As an educator and thought leader, she writes, teaches, and speaks about behavioral economics, consumer psychology, and stress management. Her research-backed insights have appeared in top publications and she has become a recognizable voice in both academic and business circles. Today, she positions herself as a bridge between science and society, helping leaders and brands understand people better.

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2. A network of heavyweights

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Liraz’s network spans academic institutions like Reichman University, where she contributes her expertise, as well as global companies like Microsoft and Cisco. She also connects with leaders across sectors, from behavioral researchers to technology executives. These collaborations underline her credibility and highlight the trust major institutions place in her perspective. Her network positions her at the intersection of behavioral science, education, and corporate innovation.

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3. Why people listen

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Her audience values her ability to take scientific findings and make them practical, engaging, and deeply relevant. Whether through short-form video content, thoughtful posts, or media appearances, Liraz speaks in a way that feels both authoritative and approachable. She mixes academic rigor with human stories, creating a style that resonates with professionals, students, and the wider public alike.

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4. Authenticity that resonates

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With an Authenticity Score of 100/100, Liraz stands out as a creator who brings both credibility and genuine engagement. Her posts are not just polished theories. They include real-life examples, debates, and even challenges from her peers.. She shares her own experiences, engages with constructive criticism, and encourages nuanced discussions around psychology and behavioral science. This mix of authority and openness makes her presence feel both trustworthy and relatable.

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5. Numbers that back it up

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Liraz has grown her audience steadily to over 59,000 followers across her main platforms, with a healthy +19% growth rate over eight months. She ranks in the Top 1% on LinkedIn in Israel and in the Top 5% in Behavioral Science worldwide. Her Influence Score sits at 8,017 points, and her content regularly drives thousands of interactions, showing both consistency and reach.

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6. Collaborations that matter

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Her expertise has led to collaborations with leading companies such as Microsoft, Cisco, and Keter, as well as academic partners like Reichman University. Beyond brands, her insights often spark conversations in international forums, highlighting her dual influence in both business and academia.

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7. Why brands should partner with Liraz Margalit

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For brands, partnering with Liraz means gaining both credibility and content that sparks genuine conversation. She can elevate thought leadership initiatives, connect with professional audiences, and humanize complex topics.

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• Co-create educational campaigns explaining the psychology behind consumer choices

• Lead corporate workshops on behavioral design and decision-making

• Collaborate on product validation, showing how user behavior informs better design

• Join thought leadership projects around stress, digital health, or climate-related behavior shifts

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8. What causes she defends

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Liraz is an active advocate for female empowerment, which makes up 80% of her cause alignment, and she also supports initiatives around climate change. Through her posts and engagements, she highlights the importance of women in leadership and decision-making roles, while also discussing the psychological dimensions of global challenges. From encouraging personal growth for women professionals to framing the behavioral aspects of sustainability, she uses her platform to drive meaningful awareness.

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9. Why Liraz Maraglit is relevant in 2025

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In a year where AI, digital transformation, and societal stress are shaping conversations, Liraz’s voice is more important than ever. She helps organizations navigate the human side of innovation, reminding us that technology is only as effective as the people who use it. With cultural shifts demanding more empathy and behavioral understanding, her work feels both timely and essential.

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Conclusion: A voice for meaningful change

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Liraz Margalit shows that science doesn’t have to stay locked in academia. By making behavioral insights accessible, she equips leaders, brands, and individuals to make smarter, more human-centered decisions. Her influence goes beyond follower counts. It is about sparking conversations that change how we see ourselves and the world. In 2025, her blend of expertise and authenticity makes her a voice worth listening to.

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