Who is Livia Rafaelle?

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Karamba Liviaa: Rising as Brazil's Beauty and Lifestyle Powerhouse

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Karamba Liviaa is a Brazilian digital creator who has carved out a unique space in the social media landscape through her playful yet highly curated beauty and lifestyle content. Known for her charismatic delivery and consistent output, she connects deeply with her Portuguese-speaking audience through authentic storytelling, viral trends, and impeccable visuals.

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Her career has accelerated rapidly, with millions of followers gained through consistent content creation, primarily on TikTok and Instagram. Her posts range from unboxings and product reactions to sharp commentaries on lifestyle and pop culture. This versatility makes her content resonate with both mainstream and niche beauty lovers alike.

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Her magnetic on-camera presence is a key differentiator. Whether she's showcasing a press kit from a Brazilian celebrity or offering a glam makeup tutorial, Karamba knows how to keep audiences watching. Each post is packed with attitude and polished production, yet feels like an intimate conversation with a friend.

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Despite being relatively new to global audiences, she has already solidified herself as a dominant force in Brazil. Her growth metrics and engagement rates are among the highest in her category, and her approachable style makes her particularly ripe for long-term brand partnerships.

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An Influencer Active on Social Media

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Karamba Liviaa’s influence is anchored on TikTok and Instagram, where she commands a combined following of over 7.7 million users, with standout engagement and rapid audience growth.

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Livia Rafaelle's Social Media Strategy Analysis

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Instagram: Where Glamour and Pink Dominate the Feed

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With 5 million followers on Instagram, Karamba Liviaa (under the handle @rafaellelivia) creates a colorful, ultra-feminine aesthetic that blends fashion, beauty, and celebration of Brazilian culture. Her visual identity is unmistakable—pink sets, custom outfits, group shots, and playful luxury define the feed.

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Her content frequently spotlights branded collaborations and event-based content, like party-themed posts and brand activations. From 7.2M-view Reels to community-based shots with groups of women, her engagement is extraordinary: an average of 374.8K interactions per post and a 7.54% engagement rate, among the highest on the platform for her category.

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Her consistent posting rhythm—15 posts per month, usually 4 times per day at 6 PM—demonstrates dedication and strategic planning. This consistency, paired with strong visuals and audience connection, keeps her content consistently in front of her community.

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Karamba’s Instagram isn't just aesthetic—it's a powerful sales tool and cultural marker. Whether she’s launching her own products, participating in influencer events, or pushing a brand collab, her visuals drive both attention and conversion.

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• Username: @rafaellelivia
• Influence Score: 93.2/100
• Followers: 5M
• Activity: 15 posts/month
• Engagement Rate: 7.54%
• Growth: 0% (stable)
• Average Engagement: 374.8K
• Posting Habits: 4 times/day at 6 PM EST

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TikTok: Expressive, Fast-Growing, and Hilariously On-Trend

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Karamba’s TikTok profile (@karamba_liviaa) is where her personality takes center stage. With 2.7 million followers, her TikTok content is a mix of reaction videos, haul reveals, makeup transformations, and comedy bits—all delivered with high energy and local flavor.

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In the past 30 days alone, her account grew by 303.6K followers (a +12.67% increase), supported by 22.1 videos per week, showing an aggressive and highly effective content strategy. With an average of 117.2K engagements per post and a 4.34% engagement rate, she proves quality and quantity can coexist.

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She posts mostly around 12PM, with three uploads per day, tailoring her presence to audience habits. Her best-performing videos (like her 7.5M-view press kit reveal) show that her audience responds exceptionally well to personal, humorous storytelling blended with product-centric content.

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Karamba’s TikTok strategy shines through its flexibility. Whether she’s making relatable skits or hyping beauty drops, each video feels intentional but never overproduced. That’s what makes her a perfect fit for TikTok-native brand collaborations.

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• Username: @karamba_liviaa
• Influence Score: 95.1/100
• Followers: 2.7M
• Activity: 22.1 videos/week
• Engagement Rate: 4.34%
• Growth: +12.67%
• Average Engagement: 117.2K
• Posting Habits: 3 times/day at 12 PM EST

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Livia Rafaelle's Social Media Influence Summary

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Karamba Liviaa ranks #1 in the Beauty Industry – Brazil, and is currently #3 worldwide in the same category. On TikTok, she is ranked #66 in Brazil and #904 worldwide, placing her comfortably in the top 1% globally. Her Favikon Influence Score exceeds 95 on both platforms—an elite score.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Bold Beauty Meets Brazilian Storytelling

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Karamba’s content strategy is anchored in community, humor, and color-rich aesthetics. Across both platforms, her visuals are consistently vibrant, leaning into themes of femininity, celebration, and personal empowerment. She doesn’t just post beauty content—she creates immersive, thematic experiences.

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Reachability and Partnerships

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Karamba Liviaa is clearly open to collaborations, as evidenced by her past work with Podpah Podcast and multiple product reveals with Brazilian celebrities and beauty brands. Her campaign ripeness score confirms that she’s likely to accept sponsored posts, particularly those involving lifestyle and beauty content native to TikTok.

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What sets her apart is her integration of partnerships into storytelling. Rather than doing generic product shoutouts, she weaves promotions into playful, themed content that feels organic to her audience. Her visuals are strong, but her narrative is stronger—making her a top-tier collaborator for brands aiming to break through with local impact.

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Conclusion: A Vibrant Force Redefining Beauty Influence in Brazil

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Karamba Liviaa is not just a beauty creator—she’s a cultural force in Brazil’s social media space. With elite engagement, rapid growth, and a captivating content style, she’s built a standout digital brand that blends style, storytelling, and smart strategy. As her presence continues to scale, Karamba is poised to become a global voice in beauty and lifestyle.

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View the AI-powered profile

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