Who is Liza aka Runscay?

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Liza aka Runscay: Elevating Artistic Makeup Through Education and Visual Impact

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Liza is a U.S.-based makeup artist whose approach to content creation leans heavily on creativity, craftsmanship, and education. With more than 4.6 million TikTok followers, she’s made a name for herself through high-concept beauty looks, frequently using her face as a canvas for avant-garde transformations. Beyond visual appeal, Liza offers insight into her process, often highlighting the time, tools, and techniques behind each look.

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Currently developing her own eye makeup course, Liza has begun positioning herself not just as a creator, but as a mentor for aspiring artists. Her content blends tutorials, product experimentation, and commentary—making her feed both visually inspiring and practically informative. Liza’s following consists largely of beauty enthusiasts and creatives drawn to her unapologetic style and transparent process.

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What distinguishes Liza from many beauty influencers is her commitment to artistic exploration over trends. She often references SFX, theater, and fine art in her work, using vibrant pigments and unconventional designs to tell visual stories. Her influence extends beyond product reviews or glam tutorials—it’s about inspiring creators to push boundaries.

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Liza’s feed isn’t just about beauty—it’s about transformation, challenge, and sharing the journey. She collaborates with brands like KIKO Milano, Makeup Revolution, and Mehron Makeup, aligning with those who support artistry and education. Her brand partnerships feel seamless because they’re always in service of her creative identity.

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An Influencer Active on Social Media

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Liza maintains a strong presence on TikTok, Instagram, and YouTube, where she shares high-impact makeup content with over 5.8 million followers across platforms.

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Runscay's Social Media Strategy Analysis

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TikTok: High Impact, High Artistry

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Liza’s TikTok account (@runscay) is her creative playground. With 4.6 million followers and an average of 4.5 videos per week, her content features striking makeup looks that often go viral. From a KISS-inspired recreation to conceptual designs featuring florals, linework, and vibrant body paint, every video reflects hours of craftsmanship distilled into under 60 seconds.

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Her top-performing posts—like the KISS tribute (4M views) and a multi-color fantasy look (3.6M views)—showcase not only her skill but her ability to hold visual attention instantly. While her engagement rate is at 0.49%, her average engagement (22.4K) and massive average view count (262.1K) prove she commands a strong, recurring audience. TikTok is where her artistry earns both scale and recognition.

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Liza’s videos are more than just makeup—they’re visual performances. She uses music, pacing, and close-up shots to emphasize texture, contrast, and emotional tone. Her transitions are deliberate, and captions often include commentary on the process, helping viewers understand the work involved. It's both satisfying and educational.

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Brand collaborations here feel naturally integrated. Whether she’s using Mehron pigments or KIKO liners, the product becomes part of the visual experience. For brands targeting creative professionals or makeup learners, Liza’s TikTok offers unmatched visual appeal and technical demonstration.

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• Username: @runscay
• Influence Score: 87.8/100
• Followers: 4.6M
• Activity: 4.5 videos/week
• Engagement Rate: 0.49%
• Growth: 0%
• Average Engagement: 22.4K
• Posting Habits: Daily at 12 PM EST

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Instagram: Behind the Makeup, Still Bold

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On Instagram, Liza maintains a follower count of 756.4K and posts an average of 14 times per month. Her strategy here mirrors TikTok but leans slightly more curated. Each reel highlights a transformation—often a look previously shown on TikTok—while carousels provide up-close stills of the intricate details. Her 2.89% engagement rate on this platform is especially impressive given her audience size.

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A recent reel from June 2025, showcasing a fiery red-and-blue makeup look, received 1.7M views and nearly 170K likes. That level of interaction confirms Instagram is a high-engagement space for her community. The visual clarity of her looks also benefits from Instagram’s format, letting audiences appreciate color blending, line work, and finish with more depth.

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What sets her Instagram apart is how she documents process and polish. She includes artist credits, details on time invested, and subtle humor in captions—giving viewers a peek behind the artistry. This strengthens her position as both a creator and educator, not just an entertainer.

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Instagram is also a key destination for product discovery. Liza often tags tools, brushes, and pigments, turning each post into a de facto product demo. For brands in the artistic makeup space, her Instagram feed offers context-rich, high-trust exposure.

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• Username: @runscay
• Influence Score: 86.3/100
• Followers: 756.4K
• Activity: 14 posts/month
• Engagement Rate: 2.89%
• Growth: 0%
• Average Engagement: 21.9K
• Posting Habits: 3 times a week at 12PM EST

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YouTube: Static for Now, But Visually Rich

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Liza’s YouTube channel also operates under the handle @runscay and currently hosts 480K subscribers. While she hasn’t posted in the last 30 days, her shorts continue to circulate, showcasing popular looks seen across other platforms. Notably, these shorts still gather impressive viewership—one recent video earned 2.2M views and 145K likes.

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Her engagement rate is currently at 0%, with no new content posted this month, but past performance indicates the potential for revival. The YouTube audience clearly values her dramatic, full-face looks. The short-form format supports her style well, focusing attention on transitions and detail shots.

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If reactivated, YouTube could become a hub for long-form tutorials, especially in conjunction with her upcoming eye makeup course. This would create a strong funnel for education-based revenue streams. YouTube also allows for deeper storytelling—perfect for someone who crafts such complex visuals.

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For now, YouTube is a passive platform in Liza’s ecosystem—but with massive upside. Her existing audience of nearly half a million offers a ready-made foundation for future growth.

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• Username: @runscay
• Influence Score: 81.1/100
• Followers: 480K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8PM EST

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Runscay's Social Media Influence Summary

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Liza ranks in the Top 1% of Makeup Creators worldwide and in the U.S., and in the Top 2% of TikTok creators globally, making her a leading authority in artistic beauty content.

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Learn more about the Favikon Methodology here

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Content Strategy: Creativity, Craft, and Community

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Liza’s content is a masterclass in creative direction and execution. She brings editorial-level concepts to short-form content, blending aesthetics with accessibility. Her tone is cheerful yet technical, balancing colorful self-expression with behind-the-scenes transparency. Audiences are not just watching—they’re learning, admiring, and sharing.

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Reachability and Partnerships

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Liza is brand-aligned and open to partnerships that respect her artistic integrity. She has previously collaborated with Makeup Revolution, KIKO Milano, Mehron Makeup, and several SFX-friendly beauty brands. Each integration is subtle yet powerful—products enhance the story, not distract from it.

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Her estimated post rate is $5K–$10K, ideal for brands seeking high-visual impact and niche audience trust. She’s most effective for campaigns involving creative cosmetics, tools, or educational platforms. Brands that prioritize creativity over commercialism will find a natural collaborator in Liza.

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Conclusion: Liza aka Runscay—Where Vision Meets Execution

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Liza doesn’t just apply makeup—she invents worlds. As a creator, educator, and visual storyteller, she merges beauty with imagination and technique. With a loyal audience, strong rankings, and educational plans in motion, she’s poised to shift from influential to foundational in the creative beauty space. Her journey isn’t just about going viral—it’s about building lasting impact.

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