Who is lizsmiles11?

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Elizabeth Cruz: Empowering Plus-Size Fitness and Lifestyle with Authenticity

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Elizabeth Cruz is a Texas-based digital creator and fitness advocate whose journey is deeply personal and publicly impactful. She documents her weight loss and personal growth story with bold vulnerability, offering daily snapshots into the highs and lows of transformation. Her posts are more than content—they are milestones that track a story many of her followers see themselves in.

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Her background blends lifestyle, fashion, and health, often creating crossover moments where her identity as a plus-size woman is front and center. Elizabeth embraces this intersectionality by working with brands that align with her values, such as Buffbunny Collection and ILUS Label, showcasing clothing that fits her body and message. Her platform is not only a space for beauty and strength, but also for hope and community.

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Elizabeth’s voice is empowering, especially to those on a similar journey of weight loss, self-love, and personal change. She maintains a positive, upbeat tone while sharing the reality of progress, setbacks, and the everyday grind that comes with lifestyle changes. Her consistency and transparency have built a loyal, high-engagement audience.

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She also makes space for motherhood and personal anecdotes, lending more depth to her content and creating stronger parasocial bonds with her audience. Her ability to balance lighthearted humor with emotionally resonant storytelling is a key part of her online identity.

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An Influencer Active on Social Media

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Elizabeth Cruz inspires with uplifting, transformation-driven fitness content across TikTok, Instagram, and YouTube, reaching over 1.3 million followers.

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lizsmiles11's Social Media Strategy Analysis

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TikTok Strategy: Documenting Transformation with Humor and Drive

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TikTok is Elizabeth’s largest platform, with over 723K followers and a high posting frequency of 20+ videos per week. Her content is fast-paced and consistently themed around fitness progression, self-love, and humorous everyday moments. Posts like her weight-loss timeline and “Latinas defrosting for summer” video fuse body positivity with entertainment, drawing in thousands of viewers daily.

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She often uses trending audio clips and humorous takes to convey serious changes, such as caloric deficits and emotional growth. This mix keeps her content accessible and authentic. With an average of 5.2K engagements per post and consistent visibility, Elizabeth makes TikTok a motivational and humorous space for plus-size empowerment.

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Despite a slightly declining growth rate of -0.37% this month, her consistent posting at 2 PM three times a day ensures she stays top-of-mind for her audience. Her presence feels raw and real, not overly curated, and this makes her content stick.

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She also utilizes text overlays and close-up videos to create emotional resonance. Even simple facial expressions or brief statements receive high comment counts—an indicator of strong community engagement and trust. Through hashtags like #weightlossjourney and visual transformation clips, Elizabeth successfully invites viewers into her narrative. Her TikTok isn’t just about trends—it’s a personal journal turned public movement.

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• Username: @lizsmiles1
• Influence Score: 87.2/100
• Followers: 723.2K
• Activity: 20.2 videos/week
• Engagement Rate: 0.72%
• Growth: -0.37%
• Average Engagement: 5.2K
• Posting Habits: 3 times a day at 2 PM EST

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Instagram Strategy: Visual Milestones and Daily Motivation

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Instagram serves as Elizabeth’s visual diary, where her fitness transformation unfolds through powerful photo comparisons and motivational captions. With over 498.5K followers and 18 posts per month, her IG is rich in authenticity—before-and-after shots, personal victories, and reflections on resilience are consistent features.

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Her most engaging posts are those that highlight her progress visually, often comparing images from different years or stages in her journey. These posts not only perform well—some reaching over 50K likes—but they also offer deep emotional value for her audience. She blends static posts with reels to reach varied audience segments.

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Elizabeth’s average of 4.1K engagements per post and a 3.58% follower growth rate demonstrate the traction she’s building organically. Her everyday posting at 3 PM shows a strong routine and commitment to audience connection, no matter the time.

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Unlike hyper-curated influencer feeds, Elizabeth’s visuals maintain an approachable style. She mixes polished brand collaborations with raw, personal shots. This diversity in content supports her image as both a relatable friend and a credible fitness figure. From fashion hauls to vulnerable posts about parenting and self-doubt, Elizabeth’s Instagram creates a space for growth—both physical and emotional.

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• Username: @lizsmiles11
• Influence Score: 87.9/100
• Followers: 498.5K
• Activity: 18 posts/month
• Engagement Rate: 0.83%
• Growth: +3.58%
• Average Engagement: 4.1K
• Posting Habits: Every day at 3 PM EST

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YouTube Strategy: Minimal but High-Impact Shorts

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YouTube is currently Elizabeth Cruz’s least active platform, with a modest 149K subscribers and an extremely low posting rate of just 0.4 videos per month. However, despite the infrequency, her presence on the platform isn’t without impact. A standout example is her “Calorie Deficit” YouTube Short, which amassed over 484K views, indicating that her content resonates even with limited uploads.

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The majority of her YouTube content is repurposed from her more active platforms, particularly TikTok and Instagram. This includes short, engaging videos centered around weight loss humor, personal transformation, and fashion. These Shorts carry over the same energy and authenticity her audience expects, using real-life moments, humorous captions, and relatable visuals to engage viewers.

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Currently, her engagement rate sits at 0%, likely due to the lack of consistent uploads and interaction. Nevertheless, her top-performing videos show strong potential for growth. If she adopted a more consistent upload schedule—especially focused on Shorts—she could tap into YouTube’s algorithm and extend her reach beyond existing audiences on TikTok and Instagram.

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Her YouTube channel maintains a casual and unfiltered tone, which could serve as a strategic advantage if leveraged properly. With minimal editing and an emphasis on personal storytelling, this platform could evolve into a strong pillar of her content ecosystem. A more deliberate focus on YouTube would not only diversify her platform presence but also increase monetization opportunities and long-form engagement.

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• ‍Username: @Lizsmiles11
• ‍Influence Score: 76.6/100
• ‍Followers: 149K
• ‍Activity: 0.4 videos/month
• ‍Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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lizsmiles11's Social Media Influence Summary

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Elizabeth Cruz holds a Favikon Influence Score of 3, with 8,693 points, placing her within top-tier segments in several categories. On Instagram (US), she ranks #4874 (Top 1%), while in the Plus-Size Fashion (US) category, she ranks #12, making her one of the most influential voices in that niche. Globally, she sits at #27515 on Instagram and #50 in the worldwide Plus-Size Fashion category.

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Learn more about the Favikon Methodology here

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Content Strategy: Uplifting, Relatable, and Focused on Personal Change

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Elizabeth’s content is anchored in motivation and transformation. Her posts consistently deliver a hopeful message, emphasizing self-acceptance, gradual improvement, and consistency. She frequently uses comparison visuals, direct-to-camera storytelling, and humorous skits to balance vulnerability with positivity.

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Reachability and Partnerships

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Elizabeth is highly reachable for brand collaborations, as indicated by her track record with ILUS LABEL, EHP Labs, Buffbunny Collection, Fashion Nova, Beats by Dre, and more. These partnerships suggest she’s open to both fashion and fitness-focused campaigns, particularly those that champion inclusivity and empowerment.

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Her past collaborations also hint at high conversion potential, especially for activewear, supplements, and wellness lifestyle brands. With pricing estimated between $5K–$10K per post, her content appears in line with industry standards for influencers of her reach and category.

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Conclusion: A Trailblazer for Plus-Size Empowerment in Fitness

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Elizabeth Cruz has carved out a meaningful space where plus-size fitness, body positivity, and lifestyle content converge. Her personal narrative, consistency, and authentic tone resonate with a wide and engaged audience. With top-tier rankings in the plus-size category and growing reach across platforms, she represents a powerful partner for inclusive, health-focused brand campaigns. Her blend of visual transformation, humor, and real-life storytelling makes her a standout voice in digital wellness and fashion spaces.

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