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Who is Luana Garcia Ozemela?
When you talk about social impact in Brazil, one name keeps coming up Luana Garcia Ozemela. She’s not just a leader; she’s a movement on her own.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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Luana Garcia Ozemela: Powering impact with purpose
When you talk about social impact in Brazil, one name keeps coming up Luana Garcia Ozemela. She’s not just a leader; she’s a movement on her own. As VP of Impact and Sustainability at iFood, Luana blends corporate innovation with deep social purpose. Her feed is proof that influence isn’t about noise it’s about real, lasting change.
1. Who she is
Luana Garcia Ozemela is the Vice President of Impact and Sustainability at iFood, Brazil’s biggest delivery platform. A trained economist and social impact leader, she has built her career around creating opportunities for underrepresented communities. Before joining iFood, she held strategic roles in organizations like the Inter-American Development Bank and founded DIMA, an organization supporting female entrepreneurs. At iFood, Luana leads initiatives that invest millions in education and sustainability programs from training delivery workers to empowering women in tech. Her work stands out for blending corporate growth with social responsibility, making her one of the most respected impact leaders in Latin America.
2. A network of heavyweights
Luana’s circle includes names and institutions that shape global and regional agendas. Her professional ecosystem connects with UNICEF, Forbes, World Economic Forum, and Insper, alongside Brazil’s leading media outlets like Folha and UOL. This diverse mix shows her reach across business, policy, and social sectors. Whether collaborating with NGOs or executive peers, Luana’s network is made up of decision-makers and changemakers who trust her voice on sustainability, inclusion, and impact.

3. Why people listen

Luana’s communication is warm, grounded, and genuinely human. She speaks from experience not just from reports or slides. Her posts often highlight the people behind the programs she leads, from delivery workers to local entrepreneurs. She knows how to tell a story that connects heart and data, which keeps her audience engaged and inspired. People follow Luana not only for her expertise but for her authenticity.
4. Authenticity that resonates

With a Favikon Authenticity Score of 90.5/100, Luana’s online presence is as natural as it gets. Her content blends professional insight with personal stories, like sharing her husband’s medical emergency to highlight the importance of health access. She interacts meaningfully with followers, replies thoughtfully, and even welcomes debate. Her tone is consistent confident yet approachable. It’s clear she’s not performing for an audience; she’s building a community.
5. Numbers that back it up

Luana has built a strong, organic following of over 23,000 professionals, with a healthy growth rate of around 67%. Her posts reach impressive numbers many in the hundreds of thousands of views and her engagement is consistently genuine. With an Influence Score of 4 and nearly 7,800 points, she ranks among the top 1% of LinkedIn creators in Brazil, and top 6% in Social Justice & Philanthropy. Her engagement quality score of 82 shows that people don’t just scroll past her they stop, read, and respond.
6. Collaborations that matter
Luana’s partnerships speak volumes. At iFood, she drives social programs like Chego Junto, which supports and empowers delivery workers across Brazil. Her collaborations extend to educational institutions like ESPM and initiatives with UNICEF focused on social mobility. Media features from Forbes and Globo 100 underline her credibility as a thought leader in sustainability and innovation. Every partnership she touches reflects her mission to make the corporate world a platform for real social progress.
7. Why brands should partner with Luana Garcia Ozemela
Because Luana bridges purpose and performance effortlessly. She brings data, empathy, and leadership into every project.
- Thought leadership campaigns on social innovation and diversity in corporate spaces.
- Workshops or keynotes on sustainability strategy and inclusive leadership.
- Co-created content highlighting social impact initiatives or brand sustainability journeys.
- Advisory collaborations for companies aiming to align their ESG goals with real community outcomes.
8. What causes she defends

Luana is vocal about Education for Everyone, Female Empowerment, and Black Lives Matter and she doesn’t just post about them; she acts. Her programs at iFood have trained over 11,000 graduates through educational investments worth R$10 million, amplifying access to opportunity. She frequently highlights the stories of Black women leaders and local entrepreneurs, advocating for equality with heart and evidence. For Luana, empowerment isn’t a slogan it’s a measurable mission.
9. Why Luana Garcia Ozemela is relevant in 2026
As the world doubles down on sustainability, equity, and authentic leadership, Luana stands at the intersection of it all. Her voice bridges corporate impact and social reality showing that purpose-driven business isn’t just possible, it’s profitable. In a world of automation and fast-paced change, she reminds brands to stay human. That’s why her influence only grows stronger with time.
Conclusion: Leading with purpose
Luana Garcia Ozemela proves that leadership and empathy can go hand in hand. Her work redefines what it means to be an executive in the digital era thoughtful, transparent, and people-first. Whether she’s on stage, online, or in the community, Luana uses her platform to drive meaningful progress. Her voice doesn’t just inspire it mobilizes.
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