Who is Lucia van den Brink?

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Lucia van den Brink: Turning Experiments into Impact

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Lucia van den Brink is one of those rare creators who can make complex marketing concepts sound refreshingly human. With a mix of sharp experimentation insights and relatable storytelling, she’s carved a solid niche in the world of CRO and A/B testing. Her voice on LinkedIn stands out smart, open, and grounded in real results.

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1. Who she is

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Lucia is the Founder and Consultant at Increase Conversion Rate.com, where she helps brands drive measurable growth through experimentation and conversion optimization. With over a decade of experience in CRO, UX research, and experimentation, her career spans impactful work with names like Semrush and British Airways. Beyond her consultancy, she’s also the founder of Women in Experimentation, an initiative aimed at connecting and uplifting women in the experimentation field. Her journey reflects both technical mastery and community leadership she’s built a reputation as one of Europe’s go-to experts for experimentation frameworks and growth strategy.

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2. A network of heavyweights

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Lucia’s network speaks volumes about her credibility. She’s connected to top professionals and thought leaders across growth, analytics, UX, and digital marketing. Her interactions often include figures from leading experimentation firms like Speero and CXL, as well as consultants and marketing heads shaping the CRO landscape. This mix of peers and brands underlines her influence within an ecosystem that values expertise, data-driven thinking, and innovation.

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3. Why people listen

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Lucia’s posts strike the perfect balance between professional depth and personal warmth. She doesn’t just share results she shares the story behind them. Whether she’s breaking down A/B testing reports, reflecting on client projects, or sharing life updates, her tone remains approachable and insightful. Her audience engages because she’s relatable yet authoritative, making even technical topics feel accessible and relevant.

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4. Authenticity that resonates

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With an Authenticity Score of 100/100, Lucia embodies what real influence looks like. Her posts are personal and transparent, mixing professional wins with honest moments from giving away clients during maternity leave to celebrating her own learning curve. She regularly shares visuals of her reports, casual selfies, and behind-the-scenes moments, showing the person behind the professional. It’s this authenticity that makes her voice not just respected, but genuinely trusted.

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5. Numbers that back it up

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Lucia’s numbers speak clearly: over 14,000 followers on LinkedIn with consistent organic growth, an influence score of 5,496 points, and strong rankings across categories. She sits in the Top 1% of LinkedIn creators in the Netherlands and Top 8% in Growth & Lead Gen worldwide. Her engagement rate is high and natural, with thoughtful discussions and comments from verified professionals. The data confirms what her content already shows expertise that converts into lasting impact.

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6. Collaborations that matter

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Lucia’s expertise has led her to work with top-tier organizations in experimentation and growth. Her consulting work includes technical implementations and CRO strategies for major brands like British Airways and Semrush. Beyond client work, she’s collaborated within professional communities like Women in Experimentation and frequently references insights from CXL and Speero. These partnerships reinforce her standing as both a practitioner and an educator in her field.

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7. Why brands should partner with Lucia van den Brink

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Working with Lucia is a smart move for any brand looking to connect with an audience that values data, transparency, and impact. She blends credibility with genuine human connection.

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• Co-creating educational content around experimentation, CRO, or digital growth

• Leading data-driven workshops or webinars for marketing teams

• Speaking engagements at tech or marketing events

• Product validation and case study creation for optimization tools

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8. What causes she defends

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Lucia is a strong advocate for Women in Tech and STEM, Female Empowerment, and Diversity & Inclusion at Work. She doesn’t just mention these causes she actively builds platforms for them. Through initiatives like Women in Experimentation, she helps elevate female voices in a technical industry still dominated by men. Her advocacy is woven naturally into her professional narrative, proving that leadership and empathy can go hand in hand.

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9. Why Lucia van den Brink is relevant in 2026

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As the marketing and analytics landscape shifts toward AI, privacy, and experimentation-driven decision-making, Lucia’s voice remains crucial. She represents the new generation of growth leaders blending technical depth with human insight. Her content bridges the gap between data and people, guiding brands through change with clarity and experience. In an era where testing, learning, and adapting are everything, Lucia is exactly the kind of expert the industry needs.

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Conclusion: Leading with Clarity and Heart

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Lucia van den Brink proves that great marketers don’t just optimize websites they optimize understanding. Her blend of technical precision and personal storytelling inspires a new kind of thought leadership that feels both genuine and grounded. She leads with expertise, but it’s her openness that makes her memorable. In a world of noise and metrics, Lucia’s voice stands out for one reason.

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