Who is Lucie Basch?
Lucie Basch is a founder who makes sustainability feel joyful and doable. She co-created Too Good To Go and shows that business can cut waste and help communities.
.png)
Lucie Basch: Turning leftover food into a movement
Lucie Basch is a founder who makes sustainability feel joyful and doable. She co-created Too Good To Go and shows that business can cut waste and help communities. Her voice is warm, practical, and full of real stories. People follow her because she blends impact with clear, everyday examples.
1. Who she is
Lucie Basch is the co-founder of Too Good To Go and a visible advocate for food waste solutions. She helped scale the app that connects surplus food with consumers, saving millions of meals and changing how businesses manage inventory. Her background mixes startup grit with a clear mission mindset. She often shares behind the scenes from Poppins and Too Good To Go, and she speaks publicly about building circular business models. Her credibility comes from both measurable impact and hands-on entrepreneurship. Today she is a go-to voice on sustainability and startup growth in France and beyond.
2. A Network of Heavyweights
Lucie’s network spans impact startups, hospitality partners, and media. She collaborates with food retailers, restaurant groups, and urban food programs. She also appears on French TV and major industry events, connecting with policymakers and sustainability leaders. That network gives her both grassroots reach and public visibility.
3. Why people listen
She shares stories people recognize: cafes, markets, and the meals that would have gone to waste. Her posts mix concrete numbers with small human moments. She writes in a friendly, accessible tone and keeps technical jargon out. That approach makes complex sustainability ideas feel actionable.
4. Authenticity that resonates
Lucie scores 99/100 for authenticity. Her feed shows personal photos, press moments, and real product shots rather than polished marketing. Comments reflect genuine engagement from customers, partners, and fellow founders. Her content feels original and grounded in lived experience.
5. Numbers that back it up
Her following has grown strongly from about 136k to 181k over two years, supported by media coverage and business milestones. Influence metrics are solid, with an influence score near 7,764 points and high post content ratings. Engagement quality sits in the mid 80s, driven by heartfelt stories and practical tips. She posts regularly with a mix of images, short posts, and occasional videos.
6. Collaborations that matter
Lucie works with brands and programs that scale impact. She partners with retail and hospitality chains to reduce waste. She co-creates initiatives that turn product launches into sustainability wins. She also appears in media segments that raise public awareness of circular practices.
7. Why brands should partner with Lucie Basch
She is a natural partner for brands seeking authenticity and impact.
- Co-created campaigns that reduce food waste and show measurable results.
- Branded educational series or workshops on sustainable operations.
- Media appearances and storytelling that humanize corporate sustainability.
- Product or pilot partnerships that validate circular business models.
8. What causes she defends
Lucie champions climate action, tech for good, and equitable food access. She frames food waste as both an environmental and a social problem. Her posts highlight how small changes in retail and hospitality can save resources and help communities. She uses Too Good To Go as a practical example of combining tech with behavior change to reduce emissions and fight food insecurity.
9. Why Lucie Basch is relevant in 2026
Sustainability is moving from niche to core business practice. With consumers and regulators focused on waste and emissions, leaders who prove scalable solutions matter a lot. Lucie combines a proven product with storytelling that drives adoption. She stays relevant by turning complex policy and tech debates into everyday actions that businesses can implement.
Conclusion: A Practical Optimist
Lucie Basch shows that impact can be simple, measurable, and joyful. She brings startup savvy and public reach to a cause that affects everyone. Her voice helps businesses and people make small choices that add up to big change. For brands and communities focused on real sustainability, she is a trusted partner and an effective storyteller.
Related Articles
See all the articles
