Who is Machiel Kunst?

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Machiel Kunst: The founder who turns SaaS hiring into a growth engine

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He treats recruiting like product work. Machiel builds teams, benchmarks pay, and shares the real numbers so hiring leaders can act. His posts mix founder energy with practical HR frameworks. That makes him a go-to voice for SaaS hiring in Europe.

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1. Who he is

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Machiel Kunst is founder of Bluebird and a SaaS recruitment expert focused on GTM and tech roles. He built Bluebird into a specialist recruiter for high-growth SaaS, publishing salary benchmarks and hiring playbooks from real data. Machiel speaks openly about company building, pay strategy, and people ops that scale. He combines hands-on placement experience with community work, mentoring founders and hiring managers. That mix of product-minded recruiting and public transparency is his signature.

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2. A Network of Heavyweights

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Machiel connects with SaaS founders, HR leaders, and hiring platforms across Europe. His Favikon map shows ties to recruitment tech, VC-backed startups, and talent marketplaces. He engages with founders, GTM leaders, and communities that drive hiring best practices. That network gives him visibility with decision makers and a steady stream of hiring signals.

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3. Why people listen

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Because he shares tangible value. Machiel publishes salary benchmarks, team templates, and hiring milestones that teams actually use. His posts include numbers, lessons from scaling Bluebird, and candid takes on leadership. Followers get straight answers about compensation, hiring velocity, and structuring teams to grow.

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4. Authenticity that resonates

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Favikon ranks Machiel with a 96.5/100 Authenticity Score. His content shows steady, organic growth and natural engagement. Posts range from celebratory team photos to detailed benchmark releases. Comments are often practical and specific, which shows his audience trusts the data and the advice.

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5. Numbers that back it up

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Machiel has an Influence Score of 6 with 6,088 points. His follower base grew from about 20,365 to 25,613, reflecting strong organic reach. Engagement quality scores in the high 80s show meaningful conversations on hiring and business building. He posts regularly, mixing short updates with reports that spark sharing across networks.

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6. Collaborations that matter

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Machiel partners with hiring platforms, industry newsletters, and talent communities to distribute insights and run programs. He works with startups on compensation frameworks and with events that connect founders to talent. Those collaborations help translate Bluebird’s hiring data into industry benchmarks.

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7. Why brands should partner with Machiel Kunst

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Machiel helps brands reach founders and hiring teams with credible, data-backed content.

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• Benchmark reports and sponsored research on compensation and hiring trends.

• Co-hosted webinars or panels on building GTM teams and interview frameworks.

• Branded toolkits that help startups structure roles and interview loops.

• Live events or bootcamps that connect talent with hiring companies.

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8. Why Machiel Kunst is relevant in 2026

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As hiring becomes more data driven, Machiel’s blend of market benchmarks and hands-on recruiting will matter even more. Startups need clear compensation signals and scalable hiring processes. His approach helps companies hire faster without sacrificing cultural fit or financial sanity. In a tighter market, that clarity is a competitive advantage.

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Conclusion: Practical Hiring, Built for Growth

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Machiel Kunst turns hiring from a mystery into a repeatable capability. He blends founder insight, hard data, and hiring craft so teams can scale confidently. For SaaS leaders who want clearer pay decisions and predictable people outcomes, Machiel is a practical, credible partner. His work helps companies hire the right people at the right time.

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