Who is Maddie Thompson?

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Maddie Thompson: Turning social strategy into a movement

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Maddie Thompson is proof that young leadership can drive serious impact. As the founder of MAD Social Agency and a 30 Under 30 honoree, she brings both creativity and business savvy to the digital marketing space. Her content reflects the energy of someone who built something from scratch and turned it into a recognized brand. She leads with transparency, showing what it takes to grow an agency in real time.

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1. Who she is

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Maddie Thompson is a Canadian entrepreneur and digital strategist known for founding MAD Social Agency. What began as a passion project quickly evolved into a full-scale social media firm serving brands across industries. She built her agency on creativity, accountability, and a relentless focus on results. Named to the 30 Under 30 list, she is recognized as one of the rising voices shaping modern marketing. Maddie’s story is one of self-made growth, where grit and innovation go hand in hand.

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2. A network of heavyweights

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Maddie’s professional circle includes some of the biggest players in marketing and entrepreneurship. Her network features brand founders, digital CEOs, and media leaders from companies like Spanx, Aritzia, and Mid-Day Squares. The MAD Social ecosystem connects strategists, creators, and clients who believe in building brands with purpose and personality. Through her collaborations, Maddie has built credibility not only in Canada but across the North American business community.

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3. Why people listen

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People listen to Maddie because she keeps it real. Her content balances celebration with honesty, showing both the wins and the behind-the-scenes challenges of running a business. She communicates with warmth and confidence, making complex marketing topics easy to understand. Whether she’s posting about agency milestones or sharing personal reflections, her tone is approachable and genuine. Followers see her not just as a marketer but as a mentor and motivator.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 84.5/100, Maddie’s digital presence feels refreshingly human. Her posts mix professional insight with humor, vulnerability, and moments of joy. From celebrating MAD Social’s fifth anniversary with a yellow cake to sharing candid stories about scaling her agency, she builds trust through honesty. Comments on her posts often include peers and clients reflecting on shared experiences. Her audience connects with her because she shows the person behind the brand.

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5. Numbers that back it up

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Maddie’s following has grown organically from 12,000 to more than 23,000 across two years. Her Influence Score of 7,315 points places her in the Top 1% for Digital Marketing in Canada and Top 2% worldwide. She ranks #3 nationally in her category and Top 4% of all creators on LinkedIn. Her content drives high engagement, particularly on posts celebrating milestones and business growth, demonstrating both reach and strong community interaction.

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6. Collaborations that matter

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Maddie collaborates with forward-thinking brands and business leaders who share her entrepreneurial spirit. Through MAD Social, she partners with clients that value authenticity and storytelling in their marketing. She also participates in panels and events where she discusses scaling, leadership, and digital strategy. Each collaboration reinforces her mission to elevate creative businesses through smart, transparent communication.

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7. Why brands should partner with Maddie Thompson

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Working with Maddie means partnering with a marketing leader who combines creativity with execution.

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• Co-create campaigns focused on brand storytelling and social impact

• Collaborate on leadership talks about entrepreneurship and agency growth

• Develop digital strategy workshops for brands looking to scale authentically

• Partner on behind-the-scenes content that highlights real business transformation

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8. Why Maddie Thompson is relevant in 2026

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In an era when agency founders are redefining what leadership looks like, Maddie stands out for her transparency and results-driven mindset. She embodies the next generation of creative CEOs who lead by example and empower others to do the same. As AI transforms marketing, her focus on human connection and storytelling keeps her brand timeless. She represents what modern marketing should be: smart, personal, and purposeful.

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Conclusion: Building from the ground up

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Maddie Thompson is more than a marketer; she is a builder. Her journey reflects what it means to lead with vision and persistence. From late nights to milestone celebrations, she shows that success is built one honest conversation at a time. Her story reminds young founders everywhere that passion, strategy, and authenticity are still the most powerful tools in business.

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