Who is Maïder Tomasena?

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Maïder Tomasena: Writing that connects, sells, and inspires

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Few people have turned words into influence quite like Maïder Tomasena. A creative copywriter and communication strategist from Spain, she brings clarity, warmth, and a touch of humor to every piece of content she crafts. Her posts feel like a masterclass in authenticity, teaching brands and creators how to write less like a company and more like a human being.

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1. Who she is

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Maïder Tomasena is one of Spain’s most respected voices in copywriting and communication strategy. With over 13 years of experience, she has helped hundreds of brands find their voice through what she calls “comunicación fluorescente,” writing that shines because it is real. She combines her background in marketing, psychology, and storytelling to transform how companies communicate online. Today, she stands as a reference for professionals who want to balance creativity with credibility in their messaging.

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2. A network of heavyweights

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Maïder’s professional ecosystem is rich with collaborations across global and creative industries. Her network includes Havas Creative, Nike, Apple, Custom Media, and Putos Modernos, as well as B2B experts and educators in Spain’s communication sector. She connects seamlessly with leaders in branding, digital strategy, and marketing innovation, positioning herself at the intersection of creativity and business. This network underscores her credibility and global reach in both corporate and creative circles.

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3. Why people listen

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People listen to Maïder because she speaks the language of emotion and precision. Her posts are not just about writing, they are about connection. Whether she is discussing AI’s impact on creativity or the difference between authentic and performative communication, her insights come with practical takeaways and a relatable tone. Every post feels like advice from a trusted mentor who knows what it means to build a brand that people believe in.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 96.5/100, Maïder’s online presence reflects genuine storytelling and real professional insight. Her AI Content Score of 92 and Post Content Score of 90 show that her voice remains distinctly human, full of personal anecdotes, client stories, and lessons learned from her own creative journey. She blends humor and vulnerability effortlessly, proving that the best branding starts with honesty. Her followers engage not because of algorithms, but because they see themselves in her message.

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5. Numbers that back it up

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Maïder’s influence is backed by impressive data: an Influence Score of 7,660 points, ranking her in the Top 1% of LinkedIn creators in Spain and the Top 1% worldwide in Branding & Positioning. Her following has grown from 36,000 to 47,000+ over three years, showing a steady and engaged community. Posts regularly exceed 100K views and generate thousands of interactions, reflecting how her blend of creativity and strategy resonates deeply with marketers and founders alike.

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6. Collaborations that matter

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Maïder has collaborated with both global brands and local creative agencies that share her vision for authentic communication. She has worked with Nike and Apple to demonstrate how emotional storytelling drives iconic branding, and partnered with Havas Creative and Custom Media on content strategy and messaging frameworks. Her engagement with IMPAQTO, Putos Modernos, and European Union projects highlights her commitment to creative communities, humor, authenticity, and educational campaigns.

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7. Why brands should partner with Maïder Tomasena

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Maïder is the ideal partner for brands looking to humanize their communication and stand out through storytelling.

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• Brand storytelling workshops tailored for marketing and creative teams

• Copywriting audits to help companies reconnect with their authentic voice

• Co-created content around communication strategy, leadership, or creativity

• Speaking engagements on branding, marketing psychology, and writing for trust

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8. Why Maïder Tomasena is relevant in 2026

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In a world where AI tools are redefining how brands communicate, Maïder stands as a voice of clarity and intention. Her expertise bridges the gap between innovation and emotion, reminding professionals that technology enhances storytelling and does not replace it. As marketing shifts toward transparency and human-centered content, Maïder’s philosophy of “fluorescent communication” will only grow more relevant for brands seeking connection in a digital-first era.

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Conclusion: The brilliance of human touch

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Maïder Tomasena shows that words still have power when used with empathy and purpose. Her approach to branding and communication goes beyond persuasion, as it builds trust. She has redefined what it means to write in the age of AI, leading a new generation of marketers who believe that creativity should always shine from within.

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