Who is Marcelo Pimentel?

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Marcelo Pimentel: Leading business with purpose and heart

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Marcelo Pimentel stands out as a leader who blends business performance with human connection. As CEO of GPA, one of Brazil’s largest retail groups, he uses his voice to promote leadership rooted in empathy, sustainability, and responsibility. His posts mix corporate milestones with personal moments, reminding his audience that strong leadership starts with genuine values.

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1. Who he is

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Marcelo Pimentel is a seasoned executive and thought leader shaping the future of retail in Brazil. As the CEO of GPA (Grupo Pão de Açúcar), he drives initiatives that balance growth with social responsibility. Over his three decades in business, Marcelo has built a reputation for guiding teams through transformation while keeping purpose at the core of decision-making. His leadership combines deep market knowledge with an unwavering commitment to inclusion, education, and ethics. Whether he’s celebrating company results or his daughter’s graduation, Marcelo’s content reflects a grounded, authentic approach to success.

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2. A network of heavyweights

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Marcelo’s professional circle includes top business and media institutions such as LinkedIn, CNN Brasil, Netflix, Insper, and Great Place To Work. He engages with CEOs, educators, and thought leaders who share his vision for responsible corporate governance. His interactions go beyond the retail sector, connecting him with global organizations focused on sustainability, leadership education, and workplace well-being. This network reinforces his position as a respected voice bridging business, academia, and social impact.

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3. Why people listen

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People listen to Marcelo because he communicates like a leader who listens first. His posts are warm and relatable, often mixing professional reflections with glimpses of his personal life. He celebrates milestones with gratitude, acknowledges the people behind each success, and isn’t afraid to show emotion in leadership. That sincerity makes his content resonate across industries, from corporate professionals to young leaders looking for inspiration.

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4. Authenticity that resonates

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With a 96.5/100 Authenticity Score, Marcelo’s content feels human and transparent. His writing is direct, using business terminology naturally while keeping his tone approachable. He shares tangible results from GPA, personal leadership lessons, and reflections on his journey with sincerity. Even in corporate settings, his posts maintain a conversational tone that connects with readers, showing that influence built on humility lasts longer than trends.

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5. Numbers that back it up

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Marcelo has an Influence Score of 7,638 points, placing him among the Top 1% of LinkedIn creators in Brazil and Top 4% globally in Retail. His follower base has grown from 51K to 63K over three years, with steady engagement across leadership and retail-focused content. His Engagement Quality Score of 82 highlights meaningful dialogue with professionals who share insights, questions, and personal stories inspired by his leadership posts.

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6. Collaborations that matter

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As CEO of GPA, Marcelo partners with major institutions like Insper, Great Place To Work, and CNN Brasil to promote corporate transparency and leadership innovation. His collaborations often center on sustainability, inclusion, and education, reflecting GPA’s mission to create value for people and the planet. Through speaking engagements and partnerships, he strengthens the link between business performance and social progress.

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7. Why brands should partner with Marcelo Pimentel

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Working with Marcelo means aligning with a trusted leader whose values and influence go beyond the boardroom.

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• Corporate storytelling projects that highlight leadership, ethics, and transformation.

• Thought leadership campaigns on sustainability and responsible retail.

• Executive mentorship or keynote collaborations for business schools and leadership events.

• Partnerships with media or educational platforms to inspire future leaders through purpose-driven business practices.

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8. What causes he defends

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Marcelo uses his platform to advocate for gender equality, education, and climate responsibility. He supports initiatives that promote equal opportunity in leadership and often speaks about the importance of education as a tool for change. His environmental awareness aligns with GPA’s commitment to sustainable operations, reflecting a long-term vision for responsible retail. Through thoughtful posts and public engagements, he champions values that move business toward a more human and ethical future.

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9. Why Marcelo Pimentel is relevant in 2026

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In a business world navigating automation, sustainability, and cultural change, Marcelo represents the kind of leadership people trust. He blends strategy with empathy, proving that profitability and purpose can coexist. As companies redefine what corporate responsibility means, his voice continues to guide the conversation toward integrity and long-term value creation.

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Conclusion: Leading by example

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Marcelo Pimentel’s influence comes not from authority, but from authenticity. He leads with transparency, celebrates collaboration, and inspires others to act with purpose. His mix of strategic insight and human warmth makes him a role model for modern executives. In every post and every milestone, Marcelo reminds us that true leadership is not about standing above others, but standing with them.

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