Who is Marina Cartalis?

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Marina Cartalis: Making cities buzz with life

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Marina brings nature back to the places we live and work. She speaks impact in simple words and vivid images. Awards, partnerships, and hands-on builds show up in her feed. If you care about urban biodiversity that people can touch, you watch her work.

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1. Who she is

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Marina Cartalis is the founder of Betterfly, a Belgian initiative turning offices, schools, and neighborhoods into living habitats. She designs practical biodiversity solutions and shows the before and after. Her path blends entrepreneurship, ESG advocacy, and public education. On LinkedIn she documents wins like the BetterflyBox prize at Orange’s ElleActive event and a European recognition for the project. She also shares personal lessons, team moments, and how investments translate into pollinators, wood shelters, and greener streets. She positions herself as a builder who makes biodiversity measurable and inclusive.

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2. A Network of Heavyweights

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Her orbit features media like RTL and Sud Radio, academic voices from ULB, and corporate allies such as Orange and retail players. Local leaders, sustainability practitioners, and community organizers join her threads. This mix connects boardrooms, universities, and neighborhoods. It gives her the credibility to move ideas from talk to installations.

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3. Why people listen

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She shows the work. You see the tools, the boxes, the teams, and the sites. Stories are clear and human, with gratitude for partners and honest reflections on pace and scale. The tone is warm and optimistic. People engage because they feel they can act tomorrow.

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4. Authenticity that resonates

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Her Favikon Authenticity Score is 91.5 out of 100. Comments are personal and constructive, with healthy debate on ESG choices. Posts carry specific project details and behind-the-scenes videos. Timing and language patterns look natural, not staged.

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5. Numbers that back it up

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Her community grew from about 8.1k to 12k followers over two years with steady increases. Engagement quality scores 88 and post content 78. Expertise lands at 85 credible. Influence score is 4,801 points, with solid rankings in Belgium and in Business & Startups.

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6. Collaborations that matter

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Marina turns partnerships into real habitats. She activates corporate sites, wins innovation prizes, and brings media to the field to show impact. Universities and local groups help measure outcomes and spread practices. The result is a repeatable approach that cities and companies can adopt.

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7. Why brands should partner with Marina Cartalis

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Work with Marina when you want ESG that lives beyond the slide deck.

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• Thought leadership: co-create a short guide on urban biodiversity ROI for facilities, HR, and CSR teams.

• Site activations: deploy BetterflyBox programs with staff volunteering and impact dashboards.

• Content series: monthly progress videos from your campus showing species returns and employee stories.

• Community labs: pilot biodiversity corridors with schools and local associations around your locations.

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8. What causes she defends

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Biodiversity advocacy is her core. She argues that every balcony, roof, and campus can host life. Social inclusion runs through the builds, with residents and employees involved in making and monitoring habitats. Her posts model accessible science and shared ownership.

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9. Why Marina Cartalis is relevant in 2026

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Cities are racing to meet nature-positive goals while budgets stay tight. Stakeholders want visible, local wins that staff and citizens can join. Marina provides plug-in projects and a community language that accelerates adoption. In a noisy ESG year, her work stays tangible and hopeful.

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Conclusion: Growing impact, one box at a time

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Marina leads with action, not slogans. She celebrates partners, tracks outcomes, and keeps the door open for anyone to help. The formula is simple and contagious. Expect her voice to keep turning urban spaces into places where nature and people thrive together.

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