Who is Marina Krivonossova?

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Marina Krivonossova: B2B strategist who makes content make sense

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Marina Krivonossova is the strategist founders call when they are tired of busywork content. She runs Retold and writes with sharp humor, clear frameworks, and zero fluff. Her posts read like a friend’s voice memo after a client call. People follow because she translates messy marketing into steps that win trust.

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1. Who she is

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Marina is a Netherlands-based B2B content marketing strategist and the founder of Retold. She built her reputation by pairing editorial thinking with pipeline reality for SaaS and product-led teams. Her feed mixes contrarian takes, client stories, and practical tooling for briefs, repurposing, and distribution. She shares personal milestones too, from early days in Utrecht to speaking about strategy and creative courage. The positioning is simple and strong. She helps companies say less and sell more.

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2. A Network of Heavyweights

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Her orbit blends platforms and operators. You will spot Apple, Spotify, YouTube, Duolingo, Skype, and WhatsApp in her ecosystem, alongside B2B leaders who trade notes on positioning and content craft. Podcasts and creator communities extend her reach to product and growth teams. It is a network that respects ideas and execution in equal measure.

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3. Why people listen

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She writes like a copy chief with a comedian’s timing. Short lines. Clean logic. A punchline that lands on a useful truth. Marina calls out performative marketing, shares real client dynamics, and offers alternatives that anyone can test tomorrow. The tone is warm and slightly spicy, which keeps smart discussions alive in the comments.

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4. Authenticity that resonates

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Favikon scores her authenticity at 82.5/100. Threads show real debate, personal anecdotes, and constructive disagreement. She posts text-first riffs, before-and-after snapshots, and opinion pieces that reveal her process. Humor softens the edges while expertise carries the point.

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5. Numbers that back it up

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Her audience grew from 12,477 to 26,466 followers over four years with a steady upward curve. Influence Score is 7,140 pts, with Engagement Quality 78/100, AI Content 88/100, Post Content 85/100, and Expertise 82/100. Rankings place her in the top 2% on LinkedIn in the Netherlands and top 4% worldwide for Content Marketing & Copywriting, plus #9 in Marketing & Sales in the Netherlands. Posting cadence is consistent and discussion heavy.

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6. Collaborations that matter

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Marina partners with B2B companies on positioning, editorial strategy, and distribution plays that align with product and sales. She appears on podcasts and panels that explore narrative design and creative leadership. Her templates and teardown posts often turn into team workshops and shared internal docs.

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7. Why brands should partner with Marina Krivonossova

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Bring Marina in when you need clarity, not more content.

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• Thought leadership series that reframes your category with simple, defensible ideas

• Team workshops on briefs, repurposing ladders, and channel choices that drive pipeline

• Editorial audits that cut waste and focus resources on content with a sales job to do

• Co-created playbooks for founder-led marketing and LinkedIn activation across execs

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8. What causes she defends

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Marina supports Female Empowerment (70%) and Social Justice & Philanthropy (60%). She highlights women’s leadership in tech and gives credit on the timeline when creators do real work. Her posts nudge audiences to fund useful projects and treat influence as responsibility. The throughline is simple. Use your voice to open doors for others.

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9. Why Marina Krivonossova is relevant in 2025

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AI can draft a thousand words in a blink, which means judgment is the moat. Marina teaches teams how to choose ideas, shape narratives, and ship only what moves a market. In a year of algorithm churn and shrinking attention, her frameworks help B2B brands earn trust without adding noise.

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Conclusion: Clarity over volume

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Marina Krivonossova proves that strategy is a service to readers and to revenue. She cuts the theatrics, keeps the jokes, and leaves you with a plan you can run today. Brands work with her because the work is cleaner, braver, and easier to measure. That is how content starts telling the truth again.

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