Who is Matt King?

‍

‍

Matt King: Storytelling Lifestyle and Family Moments with a Nostalgic Twist

‍

‍

Matt King is a U.S.-based lifestyle content creator and podcast host who’s built a following by spotlighting his personal life—especially his marriage—and nostalgic commentary on pop culture. Known for his sincere, often humorous reflections, Matt consistently shares tributes to his wife and their milestones, like birthday posts or travel moments. His Instagram feed often resembles a digital scrapbook of his adult life, filtered through the lens of affection and lightheartedness. His signature voice blends sentimentality with subtle comedic timing.

‍

Before gaining solo traction, Matt rose to recognition through collaborations with long-time internet friends and podcast projects that highlighted his naturally reflective tone. He now co-hosts the podcast Hoot & a Half, where he expands on stories that fans typically see glimpses of in his posts. His approach to storytelling—emphasizing connection over performance—makes him stand out in a content landscape often dominated by trends. Listeners and viewers come back not for shock value, but for relatability and comfort.

‍

‍

Matt’s love for nostalgia shows up repeatedly in his content—he often references early 2000s Disney Channel movies and classic pop culture from his youth. These references aren’t random; they’re tied to personal stories or conversations that connect with viewers who grew up in the same cultural moment. His use of old-school filters and analog-inspired props, like Polaroid cameras, helps reinforce this nostalgic aesthetic. It's part of what gives his content a consistently warm, throwback vibe.

‍

His brand partnerships—spanning companies like Taco Bell, Nissan USA, and AT&T—are typically lifestyle-oriented and subtly woven into everyday narratives. Matt doesn’t shift tone when promoting; instead, he blends brand messages with his existing rhythm, often using family life or road trip settings to anchor the content. His audience trusts this tone, making him effective not just as a creator, but as a familiar, likable figure whose life feels transparent and unedited.

‍

‍

An Influencer Active on Social Media

‍

‍

Matt King reaches over 2.1 million followers across TikTok, Instagram, YouTube, and X, with his most engaged audiences found on TikTok and Instagram.

‍

‍

Matt's Social Media Strategy Analysis

‍

‍

Instagram: Sentimental Milestones Meet Casual Humor

‍

‍

Instagram is where Matt King shines most as a storyteller, sharing emotional updates about his wife, friends, and personal growth. His posts often feel like journal entries—celebrating birthdays, anniversaries, or moments from events like Coachella with heartfelt captions. These updates frequently include mentions of brands he’s working with, seamlessly woven into the storyline rather than treated as ads. His photos are warm-toned, often candid, and typically focus on human connection.

‍

Despite posting just four times a month, Matt garners impressive engagement thanks to the sincerity of his content. A post with his wife can pull in tens of thousands of likes and generate conversations around relationships and shared nostalgia. His followers don’t come for aesthetics—they stay for emotional resonance and the feeling of being included in his life. This makes his Instagram ideal for partnerships that benefit from trust and relatability rather than flash.

‍

‍

Matt’s captions often read like stand-up routines delivered with tenderness—he blends wit with affection, creating a tone that feels genuine and uniquely his. Whether he’s expressing awe at a Lorde performance or joking about marriage quirks, his personality drives the content more than any trend. The effect is a platform that feels consistent, even with minimal posting.

‍

He uses Instagram not just as a feed but also through Stories and highlights to share short clips of his podcast, behind-the-scenes travels, and brand activations. The platform acts as his most complete representation, blending personal identity with public-facing storytelling in a way that’s both efficient and heartfelt.

‍

• Username: @mattrking
• Influence Score: 80.7
• Followers: 949.1K
• Activity: 4 posts/month
• Engagement Rate: 1.79%
• Growth: -0.03%
• Average Engagement: 17K
• Posting Habits: Once a week at 5 PM EST

‍

Recommended tools
‍Find Instagram Influencers
Analyze your own Instagram profile
Analyze Competitors' Instagram Profiles

‍

TikTok: Light Humor with High Engagement

‍

‍

Matt’s TikTok (@matt__king) is built on nostalgic humor and dry commentary on everyday life, from recalling childhood memories to subtle jokes about adult relationships. He doesn’t rely on trending audio or filters; instead, he leans into storytelling, often using still expressions and deliberate pacing to heighten the comedic effect. With only 1.2 videos per week, he maintains a lightweight schedule, yet his content regularly strikes a chord.

‍

What sets his TikToks apart is the clarity of voice—there’s no ambiguity about who Matt is or what tone he brings. He delivers 30-60 second monologues or skits that feel like inside jokes among close friends. His engagement rate of 13.97% and average engagement of 72.5K prove that viewers come for him, not just the format or topic.

‍

‍

Each video feels like a short scene: whether he’s poking fun at outdated teen magazines or mocking his own attempts at home improvement, the humor always loops back to a relatable feeling. He records with simple framing—usually indoors with natural light—and avoids elaborate production. This simplicity works in his favor, focusing attention on the voice and delivery.

‍

TikTok also lets Matt experiment with more niche humor and repurpose podcast bits into visual jokes. His platform isn’t about viral success but consistency in character. It's a natural fit for brands that want their message delivered in an authentic, understated way that aligns with laid-back, nostalgic storytelling.

‍

• Username: @matt__king
• Influence Score: 89.8
• Followers: 518.8K
• Activity: 1.2 videos/week
• Engagement Rate: 13.97%
• Growth: +1.59%
• Average Engagement: 72.5K
• Posting Habits: Once a week at 5 PM EST

‍

‍

YouTube: Inactive, But Still Recognizable

‍

‍

Matt King’s YouTube presence has been inactive for the past five years, yet it still holds 281K subscribers, reflecting the loyal following he built from earlier collaborations and podcast clips. The channel primarily features legacy content—group challenges, interviews, and vlog-style episodes that once shaped his early internet identity. Though dormant, this archive still attracts viewers seeking a fuller picture of Matt’s creative past.

‍

His YouTube strategy once focused on collaborative content with fellow creators like Zane Hijazi and Heath Hussar, often emphasizing humor, candid moments, and group dynamics. These videos were less about polish and more about chemistry, often filmed casually in apartments or on the road. While the content has aged, its charm still resonates with longtime fans.

‍

• Username: @mattrking
• Influence Score: 19.7
• Followers: 281K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

X (Twitter): Dormant with Past Pop Culture Activity

‍

‍

Matt’s X account (@mattrking) has seen no activity in the last three months and remains mostly static with 430.4K followers. While it once served as an extension of his pop culture takes and podcast plugs, it’s no longer part of his active strategy. Tweets from his earlier years reflected a blend of commentary on internet culture, light sarcasm, and humorous one-liners.

‍

Even in its prime, Matt’s voice on Twitter was softer than many of his peers—he avoided controversy and instead leaned into niche references or reposts from his close network. This gave his timeline a quiet charm, where even a passing thought could feel like part of a shared conversation. It wasn’t designed for trending impact but for familiarity.

‍

‍

With a current engagement rate of 0% and no new tweets, the account now functions as a passive verification point—still valuable for podcast listeners or older fans who discover his work through other platforms. Its 1 PM EST posting time and one-post-a-year average reflect the platform’s complete dormancy.

‍

Though inactive, his X account could be revived to share podcast quotes, guest previews, or nostalgic commentary. Its follower count and previous personality still hold weight, especially for brands seeking cross-platform consistency or creators with deep-rooted social media presence.

‍

• Username: @mattrking
• Influence Score: 10.8
• Followers: 430.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.01%
• Average Engagement: 0
• Posting Habits: Once a year at 1 PM EST

‍

‍

Matt King's Social Media Influence Summary

‍

‍

Matt King holds an Favikon Influence Score of 8,893, placing him in the top 3% of creators globally. He ranks in the top 2% on TikTok U.S. and Video Entertainment U.S., and in the top 1% worldwide for both categories. These rankings confirm his strong influence as a personality-driven lifestyle and entertainment creator, particularly among emotionally engaged U.S. audiences.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Sentiment, Story, and Soft Humor

‍

Matt’s content strategy focuses on blending emotional storytelling with light humor—from heartfelt birthday posts to subtle jokes about growing up in the 2000s. His voice is personal, casual, and family-oriented, with visuals that lean on warmth and relatability. Unlike creators who pivot for virality, Matt plays the long game: consistency over gimmicks. He excels at moment-making rather than content-chasing. Each post feels like a personal memory made public—whether it’s a small celebration with his wife or an unfiltered take on life’s awkwardness. His ability to bring fans into his everyday world is what fuels deep engagement, especially on TikTok and Instagram.

‍

‍

Reachability and Partnerships

‍

‍

Matt King is reachable through Instagram and TikTok, the two platforms where he maintains active posting and strong engagement. His brand integrations—like those with Taco Bell, AT&T, and tk’s juicy polls—are embedded into lifestyle storytelling, often accompanied by heartfelt captions or humorous commentary. With a total posting rhythm of around five posts per month, brands benefit from elevated visibility in a less saturated feed. His content rarely feels promotional, making his audience more likely to engage with sponsored placements.

‍

‍

He has a “very safe” brand safety rating and avoids political topics entirely, positioning him as a reliable partner for campaigns targeting families, couples, and nostalgia-loving millennials. His storytelling often involves his wife and personal milestones, offering authentic context for lifestyle, travel, and wellness collaborations. Matt’s tone is never forced—he integrates products into natural moments, like festivals or vacations, ensuring the partnership aligns with real-life scenes. His influence is relationship-based, which makes his content especially effective for long-term brand association.

‍

‍

Conclusion: Nostalgia, Love, and Laughs That Stick

‍

Matt King’s digital presence is a masterclass in emotional storytelling through humor, authenticity, and personal memory. With a steady, loyal audience and a top-tier engagement rate on TikTok, he proves that growth doesn’t have to come from overexposure—it can come from intention and heart. Whether he’s reminiscing about Disney movies or honoring his wife with a heartfelt post, Matt delivers a calm, consistent form of lifestyle content that resonates.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍JT CASEY - COMPLETE SOCIAL MEDIA ANALYSIS‍PARKER PANELL - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE