Who is Matt McGowan?

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Matt McGowan: The strategist bridging creativity and technology

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Matt McGowan has spent his career shaping how brands and audiences connect through technology. From leading global marketing at Snap Inc. to driving innovation at Bell Media, his voice sits at the intersection of digital storytelling and business growth. He’s the kind of leader who combines data-driven thinking with creative empathy, earning trust across the tech and media world.

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1. Who he is

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Matt is an executive leader known for his expertise in digital media, marketing, and augmented reality. He served as General Manager at Snap Inc. before becoming SVP of Business Solutions at Bell Media, where he now guides large-scale strategies across advertising, media, and emerging platforms. With more than 20 years in marketing and tech, he’s held senior roles at companies like Google and Adestra and has become a trusted voice on innovation and leadership. Matt’s approach blends sharp analytical insight with an instinct for where culture meets technology.

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2. A network of heavyweights

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Matt’s professional ecosystem is packed with major players. His network includes top executives and brands from Snapchat, Bell Media, MAC Cosmetics, TSN, and Luma. He’s connected to leaders shaping the future of media, from advertising innovators to augmented reality pioneers. It’s a reflection of his global credibility and deep roots in both creative and technical industries.

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3. Why people listen

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People follow Matt because he speaks with clarity, humility, and purpose. His posts often share behind-the-scenes perspectives on leadership, business resilience, and the power of human connection in tech. He doesn’t chase buzzwords. Instead, he focuses on meaningful progress, industry insights, and stories that resonate with professionals navigating digital transformation.

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4. Authenticity that resonates

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Matt holds an impressive Favikon Authenticity Score of 94/100, built on genuine dialogue and lived experience. His posts reveal empathy and professionalism, whether he’s reflecting on his time at Snap, celebrating milestones at Bell, or recognizing peers in the media space. His voice is confident yet approachable, with every update grounded in real experiences and personal perspective.

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5. Numbers that back it up

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Matt has grown a trusted following of over 18,000 professionals on LinkedIn, maintaining a steady 14% annual growth rate. His engagement quality stands at 88/100, with active participation from leaders and colleagues across media and advertising. Ranked in the Top 5% on LinkedIn Canada and Top 9% in Digital Marketing worldwide, Matt’s influence is built on consistency and credibility, not algorithms.

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6. Collaborations that matter

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Matt’s leadership has fueled partnerships that define the next chapter of media innovation. From driving augmented reality experiences at Snap Inc. to advancing cross-platform advertising at Bell Media, his work connects technology with storytelling. His projects consistently bring together creativity, business strategy, and cultural relevance.

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7. Why brands should partner with Matt McGowan

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Matt brings a rare mix of technical vision and storytelling power. For brands seeking to lead conversations in media, marketing, and innovation, he’s the ideal voice to collaborate with through:

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• Thought leadership content exploring the future of digital media and AR

• Speaking engagements at global marketing and innovation conferences

• Co-created campaigns showcasing authentic brand transformation stories

• Strategic consulting on communication and technology alignment

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8. Why Matt McGowan is relevant in 2026

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As the media landscape accelerates with AI, augmented reality, and new creator ecosystems, Matt’s expertise sits right at the core of what’s next. His ability to merge storytelling with technology gives him a unique lens on how brands will adapt. In an era where authenticity and innovation define success, Matt continues to set the pace.

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Conclusion: Leading with empathy

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Matt McGowan isn’t just a digital leader. He’s a storyteller for the modern age. His journey from Snap to Bell Media shows what happens when leadership meets curiosity and connection. With every post, panel, and partnership, he reminds the industry that great marketing starts with great humanity.

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