Who is Matt Silver?

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Matt Silver: Pioneering Cross-Border Logistics Through Strategic Storytelling and Innovation

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Matt Silver is the Co-Founder and CEO of Cargado, a logistics technology startup focused on solving cross-border freight challenges—particularly between the United States and Mexico. With over 17 years of experience in the logistics sector, Matt brings operational depth and a customer-first mindset to an industry long burdened by inefficiency. His work revolves around simplifying international freight through digital solutions, automation, and transparency. Matt’s leadership reflects a unique blend of hands-on expertise and modern startup thinking.

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Prior to Cargado, Matt founded Forager, a cross-border digital freight brokerage that streamlined Mexico-U.S. transportation. The company was acquired by Arrive Logistics in January 2022, marking a major milestone in his career. This success story not only validated his industry insight but also shaped his perspective on what scalable logistics innovation looks like. Today, those learnings directly fuel the vision behind Cargado.

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Matt’s public presence goes beyond building businesses—he's committed to building awareness. He actively posts about the logistics landscape, cross-border policies, startup challenges, and industry diversity. Whether he's highlighting outdated trucking laws or the importance of inclusion in freight, Matt turns complex issues into digestible, relatable content. His ability to humanize logistics is what sets his digital presence apart from others in the space.

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Through his growing online platforms, including LinkedIn, X, and a dedicated newsletter, Matt engages with a professional audience of founders, operators, and investors. His tone is candid, curious, and informed, offering a rare level of transparency into the process of scaling logistics startups. With a voice that resonates across tech and supply chain sectors, Matt Silver is quickly becoming a defining figure in the future of cross-border logistics.

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An Influencer Active on Social Media

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Matt Silver is a prominent voice in logistics and entrepreneurship, with strong performance on LinkedIn and a growing presence on X (formerly Twitter). He supplements these platforms with a high-quality newsletter focused on industry insights and startup progress.

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Matt Silver's Social Media Strategy Analysis

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LinkedIn: Industry Credibility Meets Engaging Storytelling

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Matt Silver’s LinkedIn strategy is a masterclass in niche content creation. He leverages his background in logistics and tech to share real-world insights that resonate with industry professionals. From policy commentary to startup challenges, his posts are rich in relevance and value. It’s clear he understands his audience: logistics operators, founders, and investors.

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He often integrates trending topics, memes, or news headlines into his content to make technical topics more approachable. This balance of humor and insight helps widen his reach while retaining authority. His viral post using an anime reference to explain nearshoring is a perfect example of this strategy in action. These posts position him as both a thought leader and a relatable founder.

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Matt is consistent and strategic in his posting habits, averaging 24 posts per month and publishing daily at 8 PM. This cadence keeps his name top-of-mind among professionals in the space. His engagement rate of 0.38% and average engagement of 90 reactions per post indicate not only consistency but quality. His follower growth of +1.97% in 30 days confirms that the content resonates.

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He also uses LinkedIn to build in public, regularly updating followers on Cargado’s progress and inviting conversation around startup lessons. His comment sections are often active with feedback, support, or debate—suggesting strong community engagement. By being both authoritative and open, he’s created a compelling leadership brand. LinkedIn is not just his most active platform—it’s his digital headquarters.

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• Username: @mattpsilver
• Influence Score: 92.1/100
• Followers: 23.6K
• Activity: 24 posts/month
• Engagement Rate: 0.38%
• Growth: +1.97% (last 30 days)
• Average Engagement: 90
• Posting Habits: Every day at 8 AM EST

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X (Twitter): Tactical Commentary with Viral Spikes

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Matt Silver’s approach on X is punchier and more reactive than on LinkedIn. He uses this space for snappy commentary, observations from the field, and spotlighting logistics issues that often go unnoticed. A recent viral tweet about truckers being ticketed for language barriers amassed over 68K views and significant engagement. These moments of virality show he knows when and how to strike a cultural nerve.

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Unlike LinkedIn, Matt’s posts on X tend to focus more on policy, advocacy, and behind-the-scenes startup life. The tone is slightly more opinionated, which works well for the platform’s fast-paced, debate-friendly nature. His tweets feel timely and grounded in real-world logistics operations. This gives his feed the kind of authenticity that followers trust and engage with.

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Despite a smaller following of 2.5K, his posts often receive thousands—sometimes tens of thousands—of views. A tweet from June 2025 reached over 81K views, proving that follower count isn’t limiting his impact. However, activity remains low at just 2 tweets per week, and his account hasn’t grown in the last 30 days. Still, with an engagement rate of 0.65%, his influence here is rising in bursts.

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Matt’s X strategy complements his broader brand: he uses it to speak up about challenges in the logistics space and highlight systemic issues that affect workers on the ground. While his LinkedIn is polished and structured, X is more of a raw, in-the-moment platform. Together, they form a dynamic digital presence that balances professionalism with advocacy. X serves as his pulse check for real-time industry commentary.

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• Username: @mattsilver
• Influence Score: 69.9/100
• Followers: 2.5K
• Activity: 2 tweets/week
• Engagement Rate: 0.65%
• Growth: 0% (last 30 days)
• Average Engagement: 16
• Posting Habits: Twice a week at 8 AM EST

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Newsletter: Congrats On All The Progress

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Matt Silver’s newsletter, Congrats On All The Progress, serves as a powerful extension of his personal brand and startup mission. With over 1,000 subscribers, it delivers long-form, high-signal content focused on logistics innovation, operational insights, and startup reflections. Unlike traditional founder updates, his writing is grounded in firsthand experience and often framed with humor, clarity, and vulnerability. The newsletter has become a must-read for professionals who value transparency in company-building.

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The content frequently highlights Cargado’s milestones, challenges, and the strategic thinking behind key decisions. Matt doesn’t shy away from sharing the harder parts of scaling—whether it’s hiring, regulatory hurdles, or product missteps. This rawness creates a sense of proximity with his readers, many of whom are builders themselves. Each edition serves as a real-time case study of a startup in motion.

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What sets the newsletter apart is how Matt ties past lessons to present execution. He often references the acquisition of his previous company, Forager, and distills what worked—and what didn’t—into actionable takeaways. These reflections are never abstract; they are rooted in lived logistics experience and directly relevant to other founders and operators. The writing style remains sharp, accessible, and infused with a builder’s mindset.

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For founders, investors, and logistics professionals alike, Congrats On All The Progress offers a rare blend of technical insight and narrative clarity. It’s not just a recap of company updates—it’s a window into the realities of modern logistics entrepreneurship. In a crowded field of generic newsletters, Matt’s voice stands out for being specific, candid, and deeply tied to industry relevance.

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Matt Silver's Social Media Influence Summary

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Matt Silver ranks in the top 1% of LinkedIn creators in the U.S. and the top 9% in Startups & Entrepreneurship, making him a high-impact voice in both logistics and tech startup communities.

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Learn more about the Favikon Methodology here

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Content Strategy: A Mix of Insight, Humor, and Advocacy

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The tone is conversational and positive, with a content safety rating of "Very Safe" and a positivity score marked "Cheerful". Despite a “Slightly Opinionated” political tone, the overall atmosphere of his content is welcoming and accessible—ideal for thought leadership.

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Reachability & Partnerships  

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Matt is highly reachable through LinkedIn, where he posts daily and frequently replies to comments, especially those from logistics operators and founders. His consistent 8 PM posting habit shows a deliberate effort to stay visible and engaged with his network.

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On X, he is less active but still uses the platform to amplify key industry issues, often responding to threads around policy or trucking reform. He also shares direct updates about his company, making him accessible to peers, partners, and industry media.

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Conclusion: Matt Silver is Building Influence While Building a Company

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Matt Silver is not your typical logistics founder. He’s a compelling storyteller who’s figured out how to communicate technical insights in ways that spark conversation and build brand value. With a stronghold on LinkedIn, emerging power on X, and a compelling newsletter, Matt’s digital ecosystem is built to scale—just like his company.

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