Who is Maze Hilinski aka LittleFoxHermes?

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Maze Hilinski: Merging Fashion and Horror for a Unique Digital Identity

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Maze Hilinski is a U.S.-based content creator known for her distinct combination of fashion and horror aesthetics. She first gained traction on TikTok under the username @littlefoxhermes, where her outfit videos and curated style routines quickly earned her millions of views. Her fashion content is consistent and well-produced, often featuring transitions, minimalistic backdrops, and early morning uploads. This visual identity has become a core part of her creator brand.

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What sets Maze apart is her crossover appeal in both the fashion and paranormal categories. She ranks in the Top 1% for Video Entertainment creators in the United States, a rare feat for a fashion-forward profile. Her interest in eerie or genre-inspired themes occasionally surfaces in video concepts or audio selections, giving her posts a subtle thematic edge. This blend widens her audience beyond typical fashion enthusiasts.

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Maze has collaborated with well-known brands like JBL Audio, Rhode Skin, and Yves Saint Laurent, which she tags repeatedly in her content. These collaborations are not one-off mentions but ongoing partnerships that reflect trust in her influence. Her ability to feature high-end products in everyday styling videos shows her strength in making aspirational items feel accessible. She also maintains strong visual consistency across sponsored and organic posts.

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Unlike many creators, Maze doesn’t rely on political commentary or social debate to boost engagement. Her content is brand-safe, casual, and formatted for Gen Z’s attention span, often uploaded around 2 PM EST or 6 PM EST for maximum visibility. Her posting frequency and high like-to-view ratio demonstrate a stable, loyal audience. With no presence outside short-form video and photo platforms, she keeps her influence tightly focused and algorithm-driven.

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An Influencer Active on Social Media

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Maze Hilinski is active on TikTok, Instagram, and YouTube, with her largest and most impactful audience on TikTok.

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Maze Hilinski's Social Media Strategy Analysis

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TikTok: Where Fashion Meets Youth Culture

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Maze Hilinski’s TikTok (@littlefoxhermes) is her most active and high-performing platform, with over 2.2M followers. Her content focuses on outfit transitions, mood-based styling, and subtle horror aesthetics, often accompanied by trending audio or eerie soundtracks. She maintains a consistent upload schedule of around 3 times a week, typically around 2 PM EST, optimizing early viewer engagement. The clean framing and smooth editing are consistent, creating a polished feed that resonates with style-focused Gen Z users.

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Maze occasionally integrates paranormal themes—like haunting audio clips or shadowy filters—into fashion content, distinguishing her feed from standard outfit creators. These subtle inclusions help her rank #768 in the U.S. for Video Entertainment creators despite being fashion-centric. Her videos often use mood boards, layered music, or setting cues (e.g., vintage rooms, dim lighting) to create a dual atmosphere of elegance and intrigue. This makes her content binge-worthy without sacrificing brand safety or aesthetic value.

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Her engagement rate on TikTok is 3.1%, with an average of 313K views and 68.1K likes per post—proof that her style-focused storytelling connects. She avoids spoken content, relying instead on expression, pacing, and transitions to communicate. Her comment sections are often filled with style praise or emoji-based feedback, indicating emotional resonance with a loyal viewer base. High visibility and frequent brand tags—like JBL Audio or YSL—reinforce her commercial relevance on the platform.

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Despite no recent follower growth, her consistent performance metrics show she’s sustaining attention through content quality. TikTok acts as her creative playground and commercial storefront at once. This platform’s algorithm favors her short-form, high-retention videos, allowing her to stand out amid saturation. For brands, Maze offers predictability, aesthetic clarity, and genre-crossing appeal within a single video.

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• ‍Username: @littlefoxhermes‍
• Influence Score: 88.1/100‍
• Followers: 2.2M‍
• Activity: 2.8 videos/week‍
• Engagement Rate: 3.1%‍
• Growth: 0%‍
• Average Engagement: 68.1K‍
• Posting Habits: 3 times/week at 2 PM EST

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Instagram: A Secondary Hub for Aesthetic Visuals

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Maze’s Instagram presence (@littlefoxhermes) serves as a visual extension of her TikTok brand, with 344.3K followers and a slower, more curated posting pace. She uploads about 8 posts per month, often timed at 6 PM EST, capturing early engagement without oversaturation. Her feed features clean, editorial-style photos with consistent lighting, framing, and muted tones. Each image feels designed for both brand visibility and fashion storytelling.

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While she maintains a softer, less theatrical tone on Instagram, Maze still hints at her horror aesthetic through set locations—ornate interiors, antique portraits, or subdued color palettes. Her fashion choices, often layered or dark-accented, complement this mood subtly. Posts typically include luxury pieces or tags from brands like Chanel, Alo, and Rhode Skin, making the account attractive to high-end partners. Even casual mirror selfies follow a clear visual code.

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Maze’s engagement rate here is 1.5%, with average likes of 5.2K and 83.1K views, signaling that while the platform is secondary, her audience is highly visual and fashion-forward. Her captions are minimal, sometimes using just one word or an emoji, allowing the visuals to carry the narrative. The comment section regularly includes praise from verified users and loyal fans, reinforcing community loyalty and niche credibility.

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Instagram offers Maze a stable, aesthetically driven space for long-form brand partnerships and editorial storytelling. It’s where her most refined visuals live—free of TikTok’s fast pace and audio dependency. Here, brands benefit from evergreen, campaign-quality content, while her audience stays anchored in a consistently styled identity.

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• ‍Username: @littlefoxhermes‍
• Influence Score: 82.7/100‍
• Followers: 344.3K‍
• Activity: 8 posts/month‍
• Engagement Rate: 1.5%‍
• Growth: 0%‍
• Average Engagement: 5.2K‍
• Posting Habits: 3 times/week at 6 PM EST

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YouTube: A Dormant Channel

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Maze’s YouTube channel (@littlefoxhermes), with 19K subscribers, is currently inactive, with no uploads in the last seven months. The channel holds little strategic value at present, showing no engagement, no views, and 0% growth. Her activity there averaged 0.1 videos per month before dropping off completely. It reflects either an abandoned experiment or a placeholder for future use.

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Her YouTube score is 19/100, and her last content showed none of the engagement or aesthetic quality seen on her other platforms. Unlike her TikTok or Instagram, the content lacked the stylized cohesion her followers expect. It’s possible she used the channel briefly to test longer formats or repost short clips with limited results. However, the lack of content strategy here keeps it disconnected from her brand narrative.

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• ‍Username: @littlefoxhermes‍
• Influence Score: 19/100‍
• Followers: 19K‍
• Activity: 0.1 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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LittleFoxHermes' Social Media Influence Summary

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Maze boasts an Favikon Influence Score of 8,875 points, ranking her in the top 3% on TikTok U.S. and top 2% globally. More notably, she ranks #768 in the U.S. for Video Entertainment creators and #5303 worldwide in that same category. This niche ranking highlights her unique crossover appeal—blending style content with supernatural tones.

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Learn more about the Favikon Methodology here

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Content Strategy: Blend of Style and Casual Engagement

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Maze’s content strategy thrives on high aesthetic value, clean brand alignment, and a Gen Z-friendly vibe. Her TikToks are easy to consume, often showing direct outfit transitions, music-backed visuals, or short commentaries. Posts stay apolitical and brand-safe, allowing for collaborations with brands like Dior, Yves Saint Laurent, and Alo Yoga. Her style is casual but refined. The blend of horror/paranormal themes with day-to-day beauty and fashion gives her a niche identity without limiting mainstream appeal. Uplifting energy and polished visuals maintain engagement while signaling value to high-end lifestyle brands.

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Reachability and Partnerships

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Maze Hilinski is highly reachable for brand partnerships through her active presence on TikTok and Instagram, where she consistently tags collaborators like JBL Audio, Yves Saint Laurent, and Rhode Skin. She frequently integrates products into outfit reels and carousel posts without disrupting her visual aesthetic. Her estimated rate of $5K–$10K per post reflects her engagement metrics and luxury brand alignment. This pricing tier positions her as a premium mid-level influencer within fashion and beauty.

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She is most responsive through campaign-ready content formats—such as styled product placement, wardrobe features, and ambient reels that spotlight accessories. Unlike many creators, she avoids cluttered captions or overused hashtags, making each collaboration feel curated and deliberate. Her posting schedule is predictable, with uploads clustered around early mornings, optimizing visibility. For campaigns targeting Gen Z fashion enthusiasts with a taste for high-aesthetic visuals, Maze offers reliable creative delivery.

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Conclusion: Fusing High Fashion with Genre Aesthetics for a Singular Creator Identity

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Maze Hilinski has carved out a recognizable presence through her dual commitment to fashion and genre content. With a powerful TikTok following and a consistently aesthetic Instagram feed, she has become a trusted face for brands seeking modern, safe, and stylish representation. Her creator identity is grounded in visuals, relatability, and fashion-forward trends—making her one of the standout Gen Z influencers with commercial longevity.

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