Blog & Articles
Your ultimate ressource for the creator economy
Methodology & Rankings
About Favikon, rankings, tools & much more.
Insights
The recipe behind Favikon's viral & coveted rankings.
Free tools to power your influencer marketing workflows.
See Favikon users' success stories.
Get access to all Favikon rankings.
Become a Partner
Become an Affiliate
About the team behind Favikon
The place to talk creator economy, together


Featured Rankings

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Mel Storey?
She makes legal careers feel human. Mel Storey talks to students, grads, and in-house hopefuls like a mentor who remembers the grind.

.png)

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
Check Brand Deals
Mel Storey: Career wisdom your future self would post
She makes legal careers feel human. Mel Storey talks to students, grads, and in-house hopefuls like a mentor who remembers the grind. Her feed blends practical advice, gentle reality checks, and small moments that matter. You come for a tip and leave with a plan.
1. Who she is
Mel is an Australian legal career mentor and podcaster focused on helping early-career lawyers navigate the leap from study to practice. She draws on 15 years as in-house counsel to share how hiring really works and how to build a sustainable career. Recent posts cover clerkship transparency, rest as a performance tool, and the quiet wins behind offers and rejections. She turns legal life into plain language frameworks people can act on this week. Through her podcast, Counsel, she brings more voices into the conversation.
2. A network of heavyweights
Her orbit spans law firms, in-house leaders, and legal tech operators. You’ll spot Microsoft, Pax8, and Forbes alongside Australian universities and practitioner-creators. Recruiters, partners, and GC-level mentors show up in comments, giving her audience direct access to the people who shape hiring. It’s a credible bridge between classrooms, chambers, and corporate teams.

3. Why people listen

She speaks like a coach who’s been in the room. Short posts. Clear headlines. Specific asks. Mel mixes story with structure, then invites debate in the comments. You feel seen whether you’re a “baby lawyer” or mid-career and tired.
4. Authenticity that resonates

Favikon scores her authenticity at 94/100. The feed includes coffee-cup pep talks, behind-the-scenes wins for students, and candid notes on corporate life. She shares drafts of resources like “legal stickers” and iterates with her audience. It’s advice with personality, not platitudes.
5. Numbers that back it up

Influence Score sits at 7,269 pts. Followers grew organically from about 12,895 to 19,539 over nine months. Engagement quality is 88 Natural with thoughtful back-and-forth, not just applause. Content signals are strong: AI Content 92 Authentic, Post Content 82 Insightful, Expertise 89 Credible. She ranks Top 1% on LinkedIn in Australia and Top 10% in Law, Media & Politics.
6. Collaborations that matter
Mel partners with universities, legal communities, and employers to demystify pathways into in-house roles. She hosts conversations on Counsel, builds resources for clerkship cycles, and spotlights success stories from her mentees. Brands tap her for campus talks, early-talent campaigns, and practical workshops on legal careers and wellbeing.
7. Why brands should partner with Mel Storey
If you hire or support emerging legal talent, Mel brings trust and reach.
- Thought leadership series that explains your graduate or in-house pathway with real examples
- Workshops for students and new lawyers on applications, interviews, and sustainable performance
- Co-created toolkits for hiring managers to improve transparency and candidate experience
- Podcast features that highlight your team’s work and mentoring culture
8. What causes she defends

Two themes drive her advocacy. She champions women in tech and STEM, pushing for visible role models and fair access to opportunities in legal and adjacent fields. She backs education for everyone through practical resources and open guidance for students outside traditional networks. Her posts ask firms to clarify criteria and reduce hidden rules that shut people out. The goal is a profession that measures potential and teaches the craft.
9. Why Mel Storey is relevant in 2025
Hiring is tighter, and AI is reshaping both legal tasks and job searches. Candidates want honest guidance, and employers need voices that translate change without scaring people off. Mel sits between practice and pedagogy, showing how to build durable skills while using new tools wisely. That mix keeps her feed useful through every recruiting season.
Conclusion: Mentoring that sticks





