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Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Michael Schneider?
He runs a beloved retail brand and still makes time to cheer on his team and community. Michael Schneider’s voice is grounded, upbeat, and practical.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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Michael Schneider: The retail leader who puts people first
He runs a beloved retail brand and still makes time to cheer on his team and community. Michael Schneider’s voice is grounded, upbeat, and practical. He talks shop, celebrates people, and backs causes that matter. That mix is why his audience pays attention.
1. Who he is
Michael Schneider is the Managing Director of Bunnings Warehouse in Australia. His career blends frontline retail experience with executive leadership across operations, supply chain, and customer experience. Milestones include leading large-scale store networks, championing team safety, and building trusted ties with community groups. He often shares behind-the-scenes stories from stores and projects, giving people a peek into how decisions get made. He positions himself as a people-first operator who believes strong culture drives performance and service.
2. A network of heavyweights
Michael’s circle spans national retail, e-commerce, construction, and community sport. He connects with Bunnings’ supplier ecosystem, industry leaders, and local organizations that benefit from hardware know-how and volunteer power. You’ll also see engagement from executives, store teams, and customers who treat his posts like a community noticeboard. The brand halo of Bunnings gives his network reach across Australia and beyond.

3. Why people listen

His style is clear, warm, and humble. He shares specific wins, names real people, and thanks teams by name. Posts read like quick stand-ups, not corporate memos. That tone builds trust and invites comments from staff, partners, and customers.
4. Authenticity that resonates

Favikon rates his authenticity at 97.5/100, and it shows. Comments are full of real colleagues and community partners. He mixes leadership notes with personal anecdotes and on-the-ground photos. Content about team recognition, store moments, and community events feels lived-in rather than scripted. Authority meets relatability.
5. Numbers that back it up

He sits at Influence Score: 5,496 pts with steady momentum. Followers grew from 24.9K to 33.6K in 17 months with a smooth, organic curve. Engagement quality is rated “Natural” with strong, substantive comments. Post content scores Outstanding, thanks to concrete details and consistent storytelling.
6. Collaborations that matter
Michael regularly spotlights community initiatives and national campaigns tied to Bunnings. He supports industry programs around safety and skills, and amplifies philanthropy efforts like MND fundraising festivals. These partnerships blend team involvement, local impact, and brand credibility.
7. Why brands should partner with Michael Schneider
Working with Michael makes sense if you want credibility with Australian consumers, tradies, and community groups.
- Co-created thought leadership on retail operations, safety, or community engagement
- Speaking at industry events, leadership forums, or team offsites with practical lessons from the floor
- Store or community activations that mobilize volunteers and highlight local impact
- Product or category spotlights tied to responsible use, safety, and DIY education
8. What causes he defends

Michael champions workplace safety, mental health awareness, and community support. He celebrates safe work practices, thanks teams for looking out for one another, and normalizes conversations about mental health. Community posts highlight fundraising runs, local clubs, and grassroots projects. The throughline is simple: look after people, and results follow.
9. Why Michael Schneider is relevant in 2025
Retail is changing fast with AI, supply chain shocks, and rising expectations for community impact. Michael’s voice cuts through because it blends operational depth with human stories. He shows how large brands can stay close to customers and teams while adopting new tools. That balance of innovation and care is exactly what audiences want from leaders now.
Conclusion: Leading by example
Michael Schneider proves that scale and heart can live in the same sentence. He leads a flagship brand while shining the light on teams, safety, and community. The result is a feed people trust and a platform that moves real-world action. If you want leadership that’s practical, positive, and people-first, this is it.








