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Who is Naar Jesse?
Naar Jesse is a French musician and content creator whose work focuses on LGBTQIA+ visibility, personal storytelling, and the emotional textures of queer identity. With a combined following of over 2.9 million across TikTok, Instagram, and YouTube, she speaks directly to the wlw (women-loving-women) community.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Naar Jesse: Centering LGBTQIA+ Expression and Music with Creative Intimacy
Naar Jesse is a French musician and LGBTQIA+ content creator known for weaving queerness, softness, and romantic introspection into every post. Her videos often begin with handwritten captions, pastel filters, and emotionally charged voiceovers layered over original or curated music. She uses social media not for performance, but for expression—blending art and identity with each upload. Her content regularly centers wlw (women-loving-women) experiences.
Her audience—primarily French-speaking queer youth—connects deeply with her vulnerable tone and consistent references to love, identity, and community. She crafts posts around slow mornings, rooftop reflections, and intimate conversations, often speaking directly to “girls who love girls.” Her visual language avoids high contrast or visual chaos, favoring gentle transitions and minimal editing. She maintains high activity while never sacrificing emotional tone.

Jesse’s platforms serve as creative journals, with TikTok acting as her storytelling hub and Instagram as a gallery for her soft-edged aesthetic. On TikTok, she posts over 21 videos a month, combining movement, text, and music into lyrical, minute-long clips. On Instagram, she curates visuals that often echo her lyrics or relationships—transforming still images into emotional anchors. Both channels operate with poetic repetition rather than trend hopping.
Beyond content, Jesse’s identity is tied to causes like LGBTQIA+ advocacy and Women in Tech/STEM, which she promotes through badges, partnerships, and thematic content. She’s tagged brands like MOTEL and POP MART in ways that match her visual identity, never interrupting her tone. Her ranking in the Top 1% in France across Instagram and Video Entertainment reflects both niche power and cultural relevance. Her digital world feels handwritten—and for her audience, it is.
An Influencer Active on Social Media

Naar Jesse is active across TikTok (2.1M followers), Instagram (667.2K), and YouTube (86.2K), with a core focus on LGBTQIA+ storytelling, music, and lifestyle narratives that center softness and emotional truth.
Naar's Social Media Strategy Analysis
TikTok: A Home for Love, Lyrics, and Soft Rebellion

Naar Jesse’s TikTok account (@naarjesse) is her primary storytelling space, where she posts over 21 videos per month, often in sets of three per day around 12 PM EST. Her content rarely follows TikTok trends—instead, she crafts slow-paced visuals with soft music, text overlays, and voiceovers about queer love and longing. Her wlw-centered captions “for the girls who love girls” resonate with a niche audience seeking comfort and affirmation. She uses rooftop views, handwritten words, and gentle transitions as emotional anchors.
Each video is structured like a micro love letter, often showing her in quiet motion—walking, dancing, or sitting in solitude—with music functioning as a direct emotional cue. Her average engagement per video is 8.5K, and despite a modest 0.4% engagement rate, her average views remain high at 70.1K. These numbers reflect the emotional stickiness of her content rather than share-driven virality. She doesn’t chase reach—she builds intimacy.

Her tone is unwavering: soft, reflective, and unapologetically queer. TikToks are often captioned with lowercase affirmations, fragments of poetry, or internal dialogue aimed at her wlw audience. Instead of relying on punchlines or challenges, she focuses on creating moods—light filtering through blinds, close-up glances, or hands brushing over fabric. Each post feels like a journal entry shared without explanation.
This approach makes her TikTok profile a safe space for LGBTQIA+ youth navigating identity. Her consistency in aesthetic and pacing is what keeps followers returning. With a steady posting rhythm and fixed aesthetic choices, Jesse has created a content ecosystem that feels untouched by the noise of trending cycles—an intentional digital refuge made of love, art, and stillness.
- Username: @naarjesse
- Influence Score: 85.6/100
- Followers: 2.1M
- Activity: 21.2 videos/month
- Engagement Rate: 0.4%
- Growth: 0%
- Average Engagement: 8.5K
- Posting Habits: 3 times a day at 12 PM EST
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Instagram: Artful Storytelling and Brand Visibility

On Instagram (@naarjesse), Jesse amplifies her aesthetic vision through visual curation, posting around 13 times per month with precise consistency at 3 PM EST. Her feed alternates between quiet portraits, landscape shots, and reel-style clips that echo her music and poetry. Every element—from lighting to outfits—is coordinated to reflect softness, queer femininity, and self-reflection. Instagram is not an extension of TikTok; it’s a gallery for her worldview.
She averages 21K engagements per post, with a strong engagement rate of 3.15% from her 667.2K followers. Posts like her Netherlands photo—standing on a wooden bridge with a minimalist caption—garner over 14K likes with minimal visual clutter. The comment sections are filled with queer affirmation, gentle praise, and community reactions, reinforcing her role as a creator whose audience reflects her tone.

Instagram is also where Jesse displays her collaborations, including with brands like MOTEL, POP MART, and La Fam Amsterdam. She integrates these tags into existing storytelling structures—never using commercial breaks or hard sells. Sponsored outfits and objects are part of the aesthetic storyline rather than isolated shoutouts. Her community trusts this cohesion and responds positively.
What distinguishes Jesse’s Instagram from other creators is its emotional clarity. Her posts aren’t flashy or filtered for perfection; instead, they are composed, poetic, and quiet. This sets her apart in a feed full of oversaturated, trend-heavy content. Jesse doesn’t just post photos—she creates digital still-life moments for queer youth who crave representation that feels real, safe, and slow.
- Username: @naarjesse
- Influence Score: 89.7/100
- Followers: 667.2K
- Activity: 13 posts/month
- Engagement Rate: 3.15%
- Growth: +0.12%
- Average Engagement: 21K
- Posting Habits: 3 times a week at 3 PM EST
YouTube: Quiet Channel, Strong Intent

Naar Jesse’s YouTube channel has 86.2K subscribers but sees very low activity—only 0.1 posts per month, with just one upload in the last two months. Her Influence Score here is a low 20.2/100, and the engagement rate currently sits at 0%. Still, the channel carries her signature mood: clean thumbnails, soft hues, and introspective video titles. It's visually aligned with her broader aesthetic even if functionally paused.
Unlike her TikTok and Instagram, YouTube is not used for frequent content drops. Instead, it serves as a container for slow-burn creative output—full-length music drops, long-form video diaries, and cinematic experiments. Her past uploads show her leaning into visual storytelling through minimalism and emotion-heavy editing. Every frame feels hand-placed, as if curated for a queer short film festival rather than an algorithm.

The platform’s structure allows her to stretch beyond TikTok’s limits. In several uploads, she uses multiple camera angles, natural lighting, and unfiltered audio to explore themes of heartbreak, healing, or queer solitude. These are not monetization-first videos; they are artistic entries from a creator more concerned with emotional resonance than performance metrics. Her presence on the platform is quiet but visually rich.
If Naar Jesse chose to revive this channel, it could become a powerful venue for music video premieres, poetic voiceovers, or docu-style explorations of LGBTQIA+ identity. She already has the artistic tools and a pre-built community waiting. For now, YouTube remains a quiet but aesthetically intact pillar of her digital landscape—underused, but not off-brand.
- Username: @naarjesse
- Influence Score: 20.2/100
- Followers: 86.2K
- Activity: 0.1 videos/month
- Engagement Rate: 0%
- Growth: -0.15%
- Average Engagement: 0
- Posting Habits: Once a year at 7 PM EST
Naar Jesse's Social Media Influence Summary

Naar Jesse holds an Favikon Influence Score of 8,892 points. She ranks in the Top 1% on both Instagram and Video Entertainment categories in France. Her global rankings remain strong, sitting at #16432 on Instagram Worldwide and #5007 in Video Entertainment Worldwide. These positions reflect a creator who leads with authenticity and maintains steady relevance through consistent content and community focus.
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Content Strategy: Artistic, LGBTQIA+ Affirmation Through Everyday Beauty
Jesse’s strategy is rooted in emotional storytelling that mirrors her real life—moments of queerness, identity, softness, and music are embedded in every post. Rather than following viral trends, she creates a self-contained aesthetic narrative, which is why her platforms feel more like journals than entertainment hubs. She talks to her followers the way one writes to a close friend: with honesty, warmth, and intention.
Reachability and Partnerships

Naar Jesse is easily reachable through her Instagram and TikTok platforms, where she has previously collaborated with MOTEL, POP MART, and La Fam Amsterdam. Her posts show a preference for working with brands that reflect her values—queer-owned, creative, and cause-aligned. She’s politically “slightly opinionated,” offering enough stance to support missions, while remaining brand-safe.

She posts with a high frequency—especially on TikTok (21.2 videos/month) and Instagram (13 posts/month)—offering regular visibility opportunities. With a rate between $5K and $10K per post, she provides access to a highly engaged LGBTQIA+ community in France and beyond. She’s best suited for campaigns where identity, music, or advocacy are core pillars—not just reach, but real resonance.
Conclusion: Crafting a Queer Digital Sanctuary Through Sound, Stillness, and Story
Naar Jesse is more than a content creator—she’s a curator of emotion, art, and queerness. Through TikTok and Instagram, she offers consistent storytelling for a niche that rarely sees itself represented with such care. Her voice is poetic, her visuals intimate, and her values unmistakable. For brands or communities that prioritize depth over flash, Naar Jesse delivers content that sticks—not for what it says, but for how it makes people feel.
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