Who is Najla Al-Midfa?

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Najla Al Midfa: Championing entrepreneurs in the MENA region

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Najla Al Midfa isn’t just another voice on LinkedIn. She’s a powerhouse driving real change for entrepreneurs across the UAE and beyond. With her blend of leadership, authenticity, and vision, she has become one of the most trusted figures in the MENA business ecosystem. Her posts spark dialogue, inspire founders, and remind global audiences why regional leadership matters on a worldwide scale.

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1. Who he is

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Najla Al Midfa is the Vice Chairperson of Sheraa (Sharjah Entrepreneurship Center) and Managing Director of the Emirates Growth Fund. Her career reflects a deep commitment to empowering startups, scaling SMEs, and strengthening the regional economy. She has consistently built platforms that bridge the gap between entrepreneurs and the capital, mentorship, and networks they need to succeed. Beyond her professional milestones, Najla has positioned herself as a thought leader whose voice carries weight across the MENA ecosystem. Whether addressing systemic barriers for founders or championing bold policy moves, she combines practical expertise with an inspiring leadership style.

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2. A network of heavyweights

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Najla operates in a network that includes government bodies, global giants like Microsoft, and regional pillars such as SEF and the American University of Sharjah. She is also connected to decision-makers, founders, and policymakers who shape the region’s entrepreneurial landscape. This ecosystem amplifies her credibility and impact, ensuring her voice resonates at the intersection of business, education, and innovation.

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3. Why people listen

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Najla’s posts balance authority with accessibility. She isn’t afraid to reflect on her own leadership journey, share lessons from setbacks, or highlight systemic challenges facing founders. Her communication style is straightforward, often pairing data with human stories, which makes her relatable to entrepreneurs at every stage. People listen because her words feel lived, not scripted.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 95.5/100, Najla shines through her consistent, human-centered content. She avoids empty motivational talk and instead grounds her posts in real data, personal experiences, and regional insights. Whether celebrating Sharjah’s entrepreneurship wins or candidly addressing the struggles of SMEs, her voice balances authority with sincerity. This authenticity is why her audience engages not just with likes, but with thoughtful comments and shared stories.

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5. Numbers that back it up

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Najla’s LinkedIn following has grown organically from 15,000 to nearly 47,000 in just over two years. Her content ranks her in the Top 10 LinkedIn creators in the UAE and in the Top 42 for Startups & Entrepreneurship. Engagement quality is solid, with meaningful dialogues forming in her comment sections. With steady growth and an influence score that places her in the top tier of MENA voices, Najla has a proven digital presence that commands attention.

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6. Collaborations that matter

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Najla’s track record of partnerships speaks volumes. She has led initiatives at Sheraa that brought together global corporations, UAE government agencies, and international universities. Her collaborations span across policy, investment, and startup incubation, making her a central figure in the UAE’s push to strengthen entrepreneurship. These alliances reinforce her status as both a connector and a doer.

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7. Why brands should partner with her

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Working with Najla makes sense for any brand looking to make an impact in the MENA entrepreneurial scene.

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• Thought leadership campaigns: Partnering on panels, keynote talks, or fireside chats.

• Co-created content: Sharing insights around venture capital, startup growth, or leadership.

• Workshops & mentorship: Helping brands position themselves as ecosystem enablers.

• Policy-driven initiatives: Collaborating on programs that target SME support and capital access.

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8. Why she's relevant in 2025

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In 2025, entrepreneurship in the MENA region is not just booming, it’s reshaping economies. Najla stands at the center of this movement, bridging founders with opportunities and guiding institutions to back innovation. Her relevance also stems from her ability to humanize data, policy, and economics, making complex challenges relatable. At a time when trust and vision are critical, Najla represents both.

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Conclusion: Inspiring a culture of innovation

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Najla Al Midfa is more than a leader — she’s an ecosystem builder. Her unique blend of credibility, authenticity, and reach makes her one of the most important voices in the UAE’s entrepreneurial scene. For founders, she is a guide. For institutions, she is a trusted partner. And for global audiences, she represents the power of MENA leadership in shaping the future of business.

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