Who is Natalie Kyriacou OAM?

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Natalie Kyriacou OAM: Giving nature a louder voice

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Natalie Kyriacou OAM is one of Australia’s most recognized climate advocates, blending activism with storytelling to push environmental issues into the mainstream. She’s the founder of My Green World, a published author, and a respected speaker whose work spans conservation, climate policy, and public education. With her clear voice and powerful presence, Natalie makes climate action accessible, urgent, and human.

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1. Who she is

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Natalie is the founder of My Green World, an organization dedicated to environmental education and climate advocacy. Awarded the Medal of the Order of Australia (OAM) and named on Forbes 30 Under 30, she has become a leading voice in sustainability and conservation. Her latest milestone is the release of her book Nature’s Last Dance, which weaves storytelling with science to raise awareness about extinction and biodiversity loss. Beyond authorship, she serves on boards in the environmental sector and works closely with NGOs to influence policy. She positions herself as both a bridge-builder and educator, bringing science, activism, and everyday stories together.

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2. A network of heavyweights

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Natalie’s network spans global institutions and respected organizations. She connects with CARE Australia, WWF, the UN, Simon & Schuster, ABC News, and the XPRIZE Foundation. Her circles include conservation leaders, scientists, and policy influencers who amplify her reach. These ties reinforce her credibility and give her campaigns visibility across both grassroots and institutional levels.

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3. Why people listen

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Natalie communicates with warmth, clarity, and a dash of storytelling. Her posts balance serious topics like biodiversity loss with accessible anecdotes and striking visuals. Whether highlighting government spending on beavers in Czechia or unpacking the climate cost of fashion, she makes her audience feel both informed and empowered. People engage because she avoids jargon, shares personal reflections, and frames big issues in ways that resonate with everyday life.

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4. Authenticity that resonates

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With an Authenticity Score of 96.5/100, Natalie’s content is trusted and natural. Her posts feature personal anecdotes, book excerpts, and direct language that reflects a clear human voice. She engages genuinely with her audience, often replying to comments with thoughtful reflections. Instead of chasing trends or polished templates, she sticks to storytelling and niche expertise, which helps her balance authority with relatability.

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5. Numbers that back it up

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Natalie’s follower base has grown steadily from 13K to over 23.5K in just four years, with a strong spike during her book launch. She holds an Influence Score of 7,524 points, placing her in the top 1% of LinkedIn creators in Australia. Engagement quality sits at a healthy 82/100, with comments filled with personal stories and thoughtful debate. Her rhythm combines LinkedIn thought leadership with Instagram reels, reaching audiences across professional and mainstream channels.

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6. Collaborations that matter

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Natalie’s partnerships extend beyond social media sponsorships. She collaborates with CARE Australia on advocacy, engages with WWF campaigns, and appears regularly in national media like ABC News and Channel 7. Her work with XPRIZE highlights her credibility in global innovation conversations. These touchpoints position her as a trusted partner for institutions and media tackling climate issues.

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7. Why brands should partner with her

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For brands, Natalie is a credible voice who can amplify environmental impact and authenticity. She can:

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• Lead thought leadership campaigns on sustainability and climate policy

• Host or participate in speaking engagements, panels, and workshops

• Co-create educational or advocacy-driven content for social campaigns

• Validate and highlight eco-conscious products or initiatives with storytelling that resonates

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8. What causes she defends

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Natalie champions climate change, biodiversity, and women in STEM. Her book and media appearances focus heavily on species extinction and conservation, while her posts advocate for systemic climate action. She also speaks about the importance of empowering women in STEM, connecting environmental leadership with inclusivity. From calling out policy gaps to uplifting grassroots efforts, she blends advocacy with action.

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9. Why she's relevant in 2025

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In 2025, climate remains one of the defining challenges for governments, businesses, and citizens. Natalie’s ability to merge storytelling with expertise makes her especially relevant at a time when audiences demand authenticity over slogans. With AI reshaping information flow, voices like hers, grounded in credibility and cause-driven purpose, stand out as trusted guides. She’s not just talking about climate change; she’s building communities that care.

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Conclusion: Leading by example

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Natalie Kyriacou OAM represents the best of what a modern advocate can be: credible, accessible, and relentlessly authentic. She uses her influence to elevate environmental issues without losing the personal touch that keeps audiences engaged. For brands and institutions seeking real impact, Natalie delivers not just reach but trust. Her voice is a reminder that leadership in 2025 is about more than numbers; it’s about purpose.

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