Who is Nerea Blanque Catalina?

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Nerea Blanque Catalina: Making pharma pricing human, clear, and fair

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Nerea Blanque Catalina is the pricing voice you actually want in your feed. She takes pharma’s most confusing topics and turns them into crisp visuals and real talk. One day it’s IRP nightmares, the next it’s a “pricing pill” carousel you’ll forward to your team. Her mission is bigger than metrics. It’s access, equity, and decisions that stand up to scrutiny.

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1. Who she is

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Nerea is a Health Equity advocate and Pricing Leader at Alira Health. She specializes in pharmaceutical pricing, market access, and HEOR, and she brings that expertise to LinkedIn with playbooks that teams can run. Her posts unpack price corridors, reference pricing, and reimbursement logic using diagrams and plain language. She mixes teaching with real life, from serendipitous community meetups to quirky “pricing dilemmas” inspired by everyday moments. Alongside client work, she builds certification and training resources that raise the bar for the field. The result is a rare mix of rigor, warmth, and utility.

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2. A Network of Heavyweights

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Her circle includes industry groups and schools shaping the European ecosystem: HBA, Biocat, EADA Business School, IEF, and Medicines for Europe–adjacent communities. Executives, access leaders, consultants, and policy voices show up in her comments. It is a network that blends science, business, and advocacy. Credibility travels because her work does.

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3. Why people listen

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Nerea explains the “why,” not just the “what.” Short posts. Clean infographics. Concrete rules of thumb. She invites healthy disagreement and turns complex corridors and IRP chains into something a new joiner can grasp. You leave smarter and less intimidated.

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4. Authenticity that resonates

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Favikon gives her an Authenticity Score of 95.5/100. Threads contain constructive debate, lived examples, and questions from recognizable experts. Even when she promotes learning programs, the educational value stays front and center. It feels like a mentor sharing her best slides, not a billboard.

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5. Numbers that back it up

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Her audience grew from 8,407 to 12,850 followers in 14 months with steady, organic velocity. Influence Score is 5,719 pts, supported by Engagement Quality 82/100, AI Content 88/100, Post Content 90/100, and Expertise 92/100. Rankings place her in the top 1% on LinkedIn in Spain and top 1% worldwide, plus top 9% worldwide in Health Tech and Healthcare Experts. Consistent posting keeps discussion active between launches.

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6. Collaborations that matter

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Nerea partners with healthcare organizations on pricing strategy, evidence frameworks, and market access education. She engages with associations and schools to level up talent pipelines in pricing. Her “Back-to-Basics” materials and playbooks often become internal training assets for teams.

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7. Why brands should partner with Nerea Blanque Catalina

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Bring Nerea in when you need clarity, credibility, and alignment across medical, access, and finance.

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• Thought leadership series demystifying IRP, corridors, and payer logic for non-specialists

• Executive workshops that pressure-test pricing scenarios against equity and policy outcomes

• Co-created toolkits and visuals for launch teams and affiliates

• Independent reviews of pricing narratives for investor days, HTA dossiers, and market entry

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8. What causes she defends

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Nerea stands up for Health Equity (80%), Women in Tech/STEM (70%), and Diversity & Inclusion (60%). She connects price decisions to real patient access and highlights the ripple effects of reimbursement rules. She mentors and amplifies women in life sciences and celebrates diverse voices in a field that needs them. The message is steady and practical. Better pricing means better access.

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9. Why Nerea Blanque Catalina is relevant in 2025

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Healthcare budgets are tight, evidence is exploding, and AI is speeding scenario planning. Payers want transparency while companies need sustainable launches. Nerea sits in the middle with frameworks that withstand scrutiny and still move markets. In a year of noise, she provides the standard.

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Conclusion: Clarity with a conscience

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Nerea blends technical mastery with a human compass. She teaches without jargon, invites dialogue, and anchors every tactic to the patient impact. Brands trust her because she makes complex choices defensible. That is lasting influence in life sciences.

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