Who is Noen Eubanks?

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Noen Eubanks: From Gaming to Fashion, a Distinctive Voice Across Platforms

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Noen Eubanks is a digital creator from Georgia, USA, best known for his viral TikTok videos that helped define the platform's early visual style. He rose to fame by mixing dry humor, gender-fluid fashion, and expressive editing, quickly becoming one of the first TikTok stars to cross into mainstream fashion. His offbeat persona and deadpan delivery made him instantly recognizable to Gen Z audiences. He moved to Los Angeles to pursue content creation full-time and explore modeling.

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Outside of content, Noen has been signed to top agencies like VISION Los Angeles and ANTI-AGENCY, making him one of the few creators to bridge social media fame with runway and editorial modeling. He has appeared in campaigns and editorials for brands like Miu Miu and Man About Town Magazine. His androgynous style and ability to switch between polished fashion shoots and chaotic TikToks have made him a fit for alternative fashion branding. He stands out for not relying on traditional influencer polish.

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Noen is also involved in indie game development, promoting his own title, Mini Bash, on Steam. This adds another layer to his online presence, appealing to followers interested in gaming beyond the surface level. While most creators stick to lifestyle or fashion, Noen combines those elements with actual product creation. His posts sometimes include updates on development or sneak peeks, showing a hands-on interest in game design.

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Despite scaling back on social media in recent months, Noen still holds significant cultural weight. He helped shape TikTok’s early aesthetic and continues to influence fashion-forward digital creators. His feed remains a mix of low-effort humor, high-concept visuals, and personal style experimentation. Noen’s distinct blend of irony, creativity, and authenticity sets him apart from both mainstream influencers and traditional models.

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An Influencer Active on Social Media

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Noen Eubanks has a large following across TikTok, Instagram, and YouTube, with a total of over 11 million followers. TikTok is his most followed platform, though activity has slowed down. Instagram remains active with better engagement. YouTube serves as a secondary channel with less consistent posting.

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Noen's Social Media Strategy Analysis

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TikTok: Where It All Started

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Noen Eubanks built his career on TikTok, where his eccentric videos and gender-fluid aesthetic quickly went viral. He became one of the earliest creators to mix high-concept visuals with absurdist humor, setting a style standard for the platform. His use of fast edits, ironic captions, and expressive fashion made his content instantly recognizable. At his peak, he helped define what TikTok “cool” looked like in the late 2010s.

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His TikTok persona was intentionally chaotic, often blending makeup, cosplay, and dramatic reactions with surreal edits. These videos weren’t just funny—they challenged traditional ideas of masculinity and presentation, which resonated with a younger, more progressive audience. He frequently flipped between polished and lo-fi content to keep followers guessing. This unpredictability was key to his early success.

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While the account has gone inactive over the past two months, its legacy content continues to attract views and interactions. Unlike many creators who recycle trends, Noen’s videos felt like standalone pieces, crafted more like visual sketches than content for algorithms. Despite no recent uploads, the account still holds strong brand recall among early TikTok users. His influence helped pave the way for alternative creators on the platform.

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Noen hasn't posted recently, but the TikTok remains a strong asset for potential brand partnerships. Its current dormancy may reflect a shift in creative direction rather than loss of interest. Given the platform’s role in launching his career, a comeback post could have high impact. Brands in fashion or gaming could still leverage his past content for retroactive campaigns or duets.

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• ‍Username: @noeneubanks‍
• Influence Score: 15.1/100‍
• Followers: 9.4M‍
• Activity: 0 videos/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 2 PM EST

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Instagram: Still Active, Visually Driven

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Noen’s Instagram is his most active platform today and serves as his main outlet for visual storytelling. He uses it to share curated photos that combine high fashion with moments of personal humor or irony. This dual tone—serious visuals with offbeat captions—is central to his identity on the app. He doesn’t post often, but each post is intentionally stylized.

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He leverages Instagram for collaborations with fashion brands, such as his features in Man About Town Magazine and tagging from Miu Miu. These posts often carry a more editorial tone, distancing them from his comedic TikTok content. Still, his followers remain engaged, averaging over 10.9K interactions per post. This platform shows his ability to adapt content for higher-end image formats without losing personal voice.

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His Instagram strategy appears to balance personal expression with commercial alignment. He keeps his aesthetic consistent—moody tones, experimental makeup, and stylized poses—making the feed visually coherent. This helps him maintain a distinct brand while attracting campaigns that want both reach and edge. His growth may be slow, but his visual identity stays strong.

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Despite low frequency, his audience stays engaged likely due to the uniqueness of his visuals. Posting about once a month, often early in the morning, suggests an interest in timing his drops for maximum early-day engagement. Brands can view Instagram as his most reliable space for creative partnerships. It remains the most up-to-date reflection of his fashion and style evolution.

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• ‍Username: @notnoen‍
• Influence Score: 78.4/100‍
• Followers: 1.8M‍
• Activity: 1 post/month‍
• Engagement Rate: 0.6%‍
• Growth: -0.51%‍
• Average Engagement: 10.9K‍
• Posting Habits: Once a week at 2 PM EST

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YouTube: Occasional and Experimental

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YouTube is the least active of Noen’s platforms, used more for experimentation than regular content. His channel, “The Noen Show,” features sporadic uploads that often try out different formats or humor styles. While it has 409K subscribers, videos rarely exceed a few thousand views. This suggests the platform is more for side projects than main audience engagement.

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Content on YouTube doesn’t follow a consistent theme, which reflects his willingness to experiment creatively. The low upload frequency—less than one video every two months—indicates it’s not a core focus. However, it’s a useful platform for Noen to explore ideas that don’t fit the style or length limits of TikTok or Instagram. His humor translates less effectively here, likely due to the long-form structure.

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Despite low engagement, his videos serve as an archive of his evolving personality and creative direction. Fans looking for deeper or extended content get more context on his style. However, the platform lacks the visual polish or high energy seen in his other accounts. It’s primarily a space for loyal followers rather than new discovery.

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For brands, YouTube may offer limited ROI unless tied to a specific project—such as a behind-the-scenes look at a fashion shoot or game development update. His current strategy reflects low priority, but its presence allows flexibility should he wish to pivot toward longer-form content in the future.

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• ‍Username: @thenoenshow‍
• Influence Score: 41.9/100‍
• Followers: 409K‍
• Activity: 0.4 videos/month‍
• Engagement Rate: 0.02%‍
• Growth: -0.24%‍
• Average Engagement: 100‍
• Posting Habits: Once a year at 7 PM EST

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Noen Eubanks' Social Media Influence Summary

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Noen has an overall Influence Score of 8,689 points and a tier 3 rating on Favikon. He ranks in the top 2% of U.S. models and top 12% of Instagram creators in the U.S. His strongest influence is within modeling and fashion sectors, with fashion titles like Man About Town and brands like Miu Miu tagging him in their content. While engagement has declined recently, his presence in highly visual and brand-heavy sectors keeps him relevant. His audience is primarily English-speaking young adults, especially Gen Z, and brands aiming to connect with them through humor and fashion-forward content will find him a strong fit. He’s especially relevant to gaming, fashion, and casual lifestyle verticals, where authenticity matters more than volume.

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Learn more about the Favikon Methodology here

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Content Strategy: Edgy, Personal, and Trend-Aligned

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Noen’s content strategy is centered on humor, relatability, and aesthetics. He often mixes self-deprecating jokes with visually curated posts. His feed feels personal, yet intentional, especially on Instagram where high-fashion visuals contrast with ironic or playful captions. He keeps political content to a minimum, which helps with broad brand safety. His tone is casual and uplifting, which suits youth-focused brands. Despite the slowdown in content production, his unique voice and past viral content continue to drive profile visits and brand interest. His style is not overly polished, which makes him feel more reachable to his audience.

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Reachability and Partnerships

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Noen Eubanks is highly reachable for brand collaborations, especially in the fashion and gaming sectors. He has already partnered with labels like Miu Miu and Man About Town Magazine, indicating a strong track record with editorial and luxury campaigns. His modeling agencies—VISION Los Angeles and ANTI-AGENCY—actively manage partnerships, giving brands a clear route to negotiate structured deals. His rates, estimated between $9K and $22.5K per post, reflect his niche influence and past viral reach.

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He’s most responsive to collaborations that align with his style—gender-neutral fashion, indie gaming, or ironic, youth-focused branding. Brands benefit most when they allow him creative control, as his audience expects content to retain his signature tone. Despite reduced posting, he is likely to accept well-aligned campaigns that match his personal interests. His past brand tags show preference for alternative aesthetics over mass-market campaigns.

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Conclusion: A Creator Who Blends Subculture, Style, and Substance

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Noen Eubanks remains a unique and influential figure in online culture. With a background that combines gaming, fashion, and humor, he has carved out a distinct identity. While he may not post frequently, his past impact and memorable persona keep him relevant across platforms. For brands looking to tap into a Gen Z audience with a taste for irony, visual storytelling, and gaming culture, Noen offers an unconventional but powerful option. His casual tone, paired with high-fashion credibility, makes him a standout creator in both digital and traditional media landscapes.

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