Who is Rachel ten Brink?

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Rachel ten Brink: Empowering Venture Capital with Diversity and Purpose

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Rachel ten Brink is a General Partner and Founder at Red Bike Capital, a venture fund focused on early-stage investments in sectors like AI, SaaS, fintech, and health & wellness. She brings over 20 years of experience across startups and global corporations, combining sharp business acumen with a founder’s grit. A Y Combinator alumna, she co-founded Scentbird and helped scale it to over $200 million in revenue. Her firsthand startup experience deeply informs her investment decisions and founder-first approach.

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A passionate advocate for diversity in tech, Rachel serves as Chair of the Board at Latinas in Tech, where she champions greater representation of Latinx professionals in the startup world. She uses her platform to amplify the voices of women and underrepresented founders. Her work bridges the gap between capital and inclusion, with a strong emphasis on equitable access to funding. Rachel’s leadership continues to influence a more inclusive and resilient entrepreneurial ecosystem.

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Beyond venture capital, Rachel is a recognized voice in thought leadership, regularly sharing insights on scaling startups, building resilient teams, and navigating the evolving tech landscape. Her social presence, especially on LinkedIn, is a trusted resource for emerging founders and innovation leaders alike. With a content style that is both authoritative and accessible, she distills complex venture concepts into actionable insights. Her perspective resonates across investors, operators, and mission-driven professionals.

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Rachel’s mission-driven approach extends into public speaking, mentorship, and ecosystem building. She is frequently invited to speak at tech, finance, and DEI conferences, where she addresses topics at the intersection of innovation and impact. Her influence is backed by a robust professional network that includes leaders from Y Combinator, Carta, and Amazon. Whether advising a startup or shaping capital strategies, Rachel leads with clarity, purpose, and conviction.

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An Influencer Active on Social Media

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Rachel ten Brink leverages her expertise in venture capital and entrepreneurship to foster a vibrant, professional community on LinkedIn and X, with strong engagement around innovation, diversity, and female empowerment.

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Rachel ten Brink's Social Media Strategy Analysis

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LinkedIn: Her Core Platform for Influence and Thought Leadership

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LinkedIn is the cornerstone of Rachel ten Brink’s digital presence, where she shares in-depth insights on venture capital, startup life, and ecosystem trends. Her posts are a blend of professional reflections, milestone celebrations, and curated perspectives from events and partnerships. These updates are tailored to founders, operators, and fellow investors, reflecting her deep credibility in the VC world. With a top 3% global ranking, she has firmly established herself as a trusted authority on the platform.

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She posts approximately three times a week, strategically at 8AM—likely targeting evening scrolls of professionals in the U.S. Her consistency in tone, clarity, and audience alignment makes her feed highly relevant and valuable. Rachel avoids fluff and instead opts for well-articulated observations that offer both expertise and encouragement. She frequently highlights founder stories, venture trends, and gender diversity issues in tech.

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A key strength of her LinkedIn strategy lies in its balance of storytelling and substance. Posts like her inclusion in the Power100 or snapshots from high-stakes pitch sessions in San Francisco humanize the founder-investor experience. Her ability to frame these moments within broader themes—like resilience, capital access, or ecosystem support—gives her content lasting value. She doesn't just post to share news; she posts to inspire strategic thinking.

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While her engagement rate is moderate (0.31%), she still achieves strong visibility, averaging 8.3K views and 84 interactions per post. This shows that her audience is highly professional and engaged, even if not overly interactive. Her content is “very safe” and cheerful in tone, making it brand-friendly and highly suitable for industry partnerships. For companies targeting founders, tech executives, or investors, her LinkedIn is an ideal channel for campaigns rooted in trust and purpose.

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• Username: @rachel-ten-brink-a08151
• Influence Score: 82.9/100
• Followers: 27.5K
• Activity: 11 posts/month
• Engagement Rate: 0.31%
• Growth: +1.68% (30 days)
• Average Engagement: 84
• Posting Habits: 3 times a week at 8 AM EST

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X (formerly Twitter): Raw Insights and Founder Real Talk

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Rachel uses X more selectively, with a cadence of about 1–2 tweets per week, typically posted at 2PM. Her tone here is more spontaneous and informal, often diving into founder pain points or VC reflections in real time. She doesn’t rely on visuals or polished formatting—instead, her tweets read like journal entries from someone deep in the trenches of innovation. This rawness creates a sense of authenticity that her niche audience appreciates.

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Despite a smaller following (6.9K) and low engagement rate (0.05%), Rachel’s content still carries weight because of its clarity and relevance. She discusses topics like startup debt risk, talent burnout, and the evolution of AI—all written with nuance and experience. These tweets aren’t designed to go viral but rather to resonate deeply with those in the startup and investment community. Her audience on X likely includes peers, founders, and early-stage builders.

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Rachel’s most successful tweets provide an unfiltered window into the operational realities of VC life. For example, her reflections on a founder leaving a top VC role due to frustration strike a chord with those questioning traditional pathways. This relatability is rare among investors on social media, and it adds a personal dimension to her online persona. She doesn’t shy away from hard truths and keeps her feed candid.

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From a brand strategy perspective, Rachel’s X presence isn’t designed for scale—it’s designed for resonance. Her thoughtful, low-frequency content ensures her feed doesn’t get diluted by noise. While not ideal for high-volume reach, X remains a useful platform for one-to-one engagement, nuanced conversation, and subtle brand alignment around leadership and innovation. It complements her more polished LinkedIn presence with an authentic, behind-the-scenes voice.

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• Username: @rtenbrink1
• Influence Score: 62.2/100
• Followers: 6.9K
• Activity: 1.4 tweets/week
• Engagement Rate: 0.05%
• Growth: +1.02% (30 days)
• Average Engagement: 4
• Posting Habits: Once a week at 2 PM EST

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Rachel ten Brink's Social Media Influence Summary

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Rachel ten Brink scores an impressive 6,116 Influence Points, placing her among the top 3% of global LinkedIn users and top 8% in Venture Capital in the U.S.. Her authority score of 82.9 on LinkedIn reflects her professional credibility and consistent activity.

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Learn more about the Favikon Methodology here

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Content Strategy: Leadership, Advocacy, and Real Talk

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Rachel’s content strategy is clearly rooted in credibility and cause-driven storytelling. On LinkedIn, she comes across as a builder and leader—focusing on topics like scaling startups, building VC funds, and increasing diversity in tech. Her tone is authoritative but accessible, appealing to both emerging founders and seasoned operators.

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Reachability and Partnerships

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Rachel ten Brink is highly accessible for brand partnerships—particularly those aligned with tech, finance, DEI, and women-focused initiatives. She has a strong presence among English-speaking tech professionals and entrepreneurs in the U.S., and is open to collaborations that involve speaking engagements, sponsored content, or strategic partnerships.

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Favikon marks her as “likely to accept” brand deals that resonate with her values, especially those supporting innovation and inclusivity. With a solid professional network that includes notable figures from Y Combinator, Carta, Amazon, and more, she offers both reach and relevance for B2B and B2C brands.

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Conclusion: The VC Voice That Matters

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Rachel ten Brink isn't just another venture capitalist online—she’s one of the few leveraging her influence to build a more inclusive, innovative future for tech. With a proven track record as a founder and investor, she offers followers a unique mix of practical insight, purpose-driven advocacy, and professional leadership.

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