Who is Radija Pereira?

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Radija Pereira: Embracing Motherhood and Beauty with Grace and Connection

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Radija Pereira is a content creator based in Salvador, Brazil, whose rise as a lifestyle influencer is intimately tied to her experience as a mother. Her content features the joys and challenges of raising a child while embracing beauty and self-care, often with her daughter in focus. Her warmth and vulnerability draw a loyal community of fellow parents and women.

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Her storytelling shines through family-centered Reels, personal celebrations, and candid moments. Radija consistently garners high engagement by making her audience feel included in major life milestones—from birthdays and pregnancies to everyday joys. This genuine emotional connection sets her apart in a saturated influencer market.

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Radija’s content is primarily in Portuguese, appealing directly to Brazilian families. Her captions often read like journal entries, expressing gratitude and joy while subtly educating or recommending products. She keeps the tone conversational and inclusive, inviting responses from her audience.

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Beyond her narrative strength, Radija has worked with brands like TYLENOL, Salon Line, and SalãoT&Gcabelos. Her trusted voice and personal relatability make her a powerful ambassador for products aligned with family well-being, motherhood, or natural beauty.

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An Influencer Active on Social Media

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Radija Pereira reaches 6.2 million followers across Instagram, TikTok, and YouTube, with a top 1% ranking in Family Life in Brazil and a strong influence score of 9,183 points.

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Radija Pereira's Social Media Strategy Analysis

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Instagram: Celebrating Life’s Milestones Through Intimate Storytelling

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Radija’s Instagram (@euradijapereira) is the beating heart of her brand, home to her most viral content and meaningful storytelling. With 2.6 million followers and a top-tier influence score of 93.6/100, she commands high emotional resonance and social authority in the family niche. Her posting rhythm of 12 times a month offers a steady stream of life updates, joyful visuals, and mother-daughter moments.

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What drives engagement here is Radija’s ability to capture emotionally significant events. Her Reel from May 24, announcing her engagement, earned 4.8M views and 399K likes—an exceptional response that confirms how invested her audience is in her journey. Other posts, like birthday celebrations or pregnancy reveals, regularly garner six-figure engagement.

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Her engagement rate stands at 3.95% with an average of 101.4K interactions per post—well above average for family and lifestyle creators. She posts around 2 PM, aligning with her local audience’s scroll habits. Her tone is always warm and hopeful, which keeps her content consistent and trustworthy.

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This authenticity, paired with a polished aesthetic and uplifting storytelling, makes her Instagram a natural fit for sponsored content around parenting products, wellness, and beauty care. Brands value her emotional influence and highly engaged community.

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• Username: @euradijapereira
• Influence Score: 93.6/100
• Followers: 2.6M
• Activity: 12 posts/month
• Engagement Rate: 3.95%
• Growth: +0.05%
• Average Engagement: 101.4K
• Posting Habits: 3 times a week at 2 PM EST

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TikTok: Candid Clips Blending Humor, Beauty, and Family Life

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Radija’s TikTok (@euradijapereira) gives her followers a more spontaneous view into her daily life, mixing trends with family content. With 2M followers and an influence score of 86.1/100, she performs strongly, particularly when embracing native TikTok culture and audio-driven formats. Her most engaging videos often feature her daughter or joyful household moments.

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Her weekly output is consistent at 3.1 videos, and her engagement strategy includes relatable reactions, funny challenges, and beauty snippets—adding to her image as an authentic, multifaceted creator. While not hyper-polished, her videos carry the same emotional warmth and charm seen on her Instagram.

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Her average video receives 18.6K engagements and 166.9K views, supported by a 0.93% engagement rate. Though modest compared to her Instagram metrics, this rate is competitive for family-oriented TikTok content. Her posting time is around 10 PM, allowing her content to land during peak visibility hours.

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Radija’s TikTok complements her Instagram presence well, reinforcing her brand values while capturing a younger, more trend-savvy demographic. This cross-platform consistency is key for brands seeking to build campaigns with multi-touch engagement.

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• Username: @euradijapereira
• Influence Score: 86.1/100
• Followers: 2M
• Activity: 3.1 videos/week
• Engagement Rate: 0.93%
• Growth: 0%
• Average Engagement: 18.6K
• Posting Habits: 3 times a week at 10 PM EST

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YouTube: Dormant But Branded with Potential

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Radija’s YouTube channel (@radijapereira) has 1.6M subscribers but is currently inactive, with the last video posted five months ago. Despite this, the channel is well-branded with vibrant cover art and clear focus on vlogs, motherhood, curly hair, and makeup—hinting at a solid foundation.

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She has posted 167 videos over time, suggesting past consistency, but recent data indicates a full stop in growth and engagement. No new content has been shared, and both engagement rate and view averages sit at zero for the past 30 days.

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• Username: @radijapereira
• Influence Score: 22.7/100
• Followers: 1.6M
• Activity: 0.8 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Radija Pereira's Social Media Influence Summary

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With an overall influence score of 9,183 points, Radija ranks in the Top 1% for Family Life in Brazil (#12) and globally (#147). On Instagram, she places in the Top 1% nationally and globally, ranked at #361 in Brazil and #3037 worldwide, reinforcing her status as a high-value creator in both parenting and beauty niches.

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Learn more about the Favikon Methodology here

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Content Strategy: Heartfelt Storytelling That Builds Trust\

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Radija’s content is emotionally rich and visually inviting. Her strategy revolves around moments of joy—birthdays, proposals, motherhood milestones—captured in vibrant, authentic settings. She does not rely on high production but instead focuses on relatable and touching narratives that speak to Brazilian families.

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Reachability and Partnerships

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Radija’s history of brand collaborations includes TYLENOL, Salon Line, and SalãoT&Gcabelos, where she has integrated product promotion into family-focused content. While not high in frequency, her brand tags are deliberate and contextually aligned. She’s also visually featured in the network orbit of Niely, Lívia, and Francineide Carvalho, signaling her integration in Brazil’s beauty-mom creator space.

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She is likely to accept collaborations for products focused on family care, wellness, beauty, and parenting. Her platform data confirms very good engagement and high content safety, making her ideal for family-focused brand campaigns. Radija’s approachable style and consistent interaction (via comments, reactions, and storytelling) enhance her commercial value.

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Conclusion: Cultivating Community Through Love, Family, and Authentic Beauty

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Radija Pereira has built more than a following—she’s built trust. Her ability to share motherhood and beauty with sincerity, creativity, and emotional depth makes her a powerful voice in Brazil’s digital family space. From viral engagement to thoughtful content, she stands as a role model and brand partner who creates more than just content—she creates connection.

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