Who is Rana Hajirasouli?

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Rana Hajirasouli: Rethinking resources for a changing world

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Rana Hajirasouli is one of those leaders who instantly commands attention. Her work sits at the intersection of climate tech, circular economy, and real-world impact. She speaks with clarity, shows her work, and brings a refreshing, grounded voice to sustainability conversations. People follow her because she connects deep expertise with lived experience, and she does it in a way that feels both human and sharp.

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1. Who she is

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Rana Hajirasouli is a climate-tech innovator and the founder of The Surpluss, a platform focused on industrial symbiosis and circular resource mapping. Her background blends policy, science, and entrepreneurship, giving her a rare ability to speak both the language of government and the language of business. She has contributed to global sustainability agendas through UN advisory roles, academic research, and hands-on climate projects. Her work has been featured at major forums, including the World Economic Forum, where she consistently pushes conversations toward practical, scalable solutions. Over the years, Rana has positioned herself as one of the most credible voices in circular economy innovation across the UAE and beyond.

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2. A Network of Heavyweights

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Rana’s network spans top institutions, government agencies, international NGOs, global business councils, and climate-focused coalitions. She connects with major players from the World Economic Forum, UN bodies, Forbes, and regional sustainability programs. Her circles include founders, policy leaders, climate scientists, and industry executives who influence real decision-making. This gives her content and collaborations a high level of credibility among professionals working on economic transformation and climate resilience.

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3. Why people listen

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Rana’s communication style is direct, honest, and grounded in real experience. She explains complex climate topics in clear language and often shares practical lessons from field work, conferences, and policy discussions. Her posts read like conversations, not presentations, which helps people easily relate to her insights. She brings both authority and empathy, making audiences feel informed rather than lectured.

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4. Authenticity that resonates

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Rana carries a perfect 100/100 Authenticity Score, and her content shows why. She shares behind-the-scenes moments from global conferences, reflections on tough industry realities, and honest takes about what is and isn’t working in climate tech. Her posts include personal anecdotes, team experiences, and lessons learned rather than polished corporate statements. This blend of expertise and openness creates a sense of trust that many sustainability leaders struggle to achieve.

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5. Numbers that back it up

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Rana’s audience continues to grow naturally, from around 3,500 to over 6,800 followers with steady upward momentum. She maintains a strong influence score of 4,083 points, landing in the Top 2 percent of creators in the UAE. Her engagement quality is rated Natural with meaningful comments from professionals and subject-matter experts. Posting frequency is consistent, and her content generates a healthy mix of reactions, questions, and thoughtful discussion.

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6. Collaborations that matter

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Rana has worked with climate organizations, international forums, and sustainability-focused media. She regularly participates in global events such as the World Economic Forum, UNEP programs, and regional conservation congresses. Her presence is often tied to panel discussions, climate summits, and cross-sector dialogues where innovation meets policy. These collaborations build her reputation as a trusted voice for circular economy transformation.

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7. Why brands should partner with Rana Hajirasouli

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Brands partner with Rana because she brings depth, credibility, and clarity to sustainability conversations. She speaks authentically and never oversells, which makes her content highly trustworthy.

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• Thought-leadership campaigns that simplify complex sustainability topics for broad audiences

• Speaking engagements at climate summits, corporate strategy events, or innovation forums

• Co-created content around circular economy, industrial symbiosis, or climate-tech adoption

• Workshops for teams looking to understand sustainable resource management or environmental compliance

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8. What causes she defends

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Rana advocates strongly for Climate Change and Women in Tech / STEM, making these causes central to her public presence. Her posts regularly emphasize practical climate action, responsible resource use, and economic models that reduce waste. She also highlights conversations around representation, equity, and the challenges women face in tech and climate fields. Whether she is speaking at a summit or posting a reflection from the field, Rana consistently elevates the importance of sustainable development and inclusive innovation.

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9. Why Rana Hajirasouli is relevant in 2026

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The world is shifting toward circularity, climate policy enforcement, and resource optimization, and Rana is at the center of these conversations. As businesses adapt to stricter sustainability regulations and climate-driven risk, her expertise becomes even more essential. She bridges industry, government, and innovation at a time when the climate-tech ecosystem needs translators and connectors the most. Her influence aligns perfectly with the global push for smarter, more sustainable economic systems.

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Conclusion: A Leader Shaping the Future of Circular Economy

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Rana Hajirasouli stands out as a voice of clarity in a field full of noise. She blends academic strength with real operational insight, then communicates it all in a way people genuinely enjoy. Her work is shaping conversations around resource efficiency and climate innovation at both local and global levels. In a world where sustainability is no longer optional, voices like Rana’s help guide the path forward with purpose and precision.

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