Blog & Articles
Your ultimate ressource for the creator economy
Methodology & Rankings
About Favikon, rankings, tools & much more.
Insights
The recipe behind Favikon's viral & coveted rankings.
Free tools to power your influencer marketing workflows.
See Favikon users' success stories.
Get access to all Favikon rankings.
Become a Partner
Become an Affiliate
About the team behind Favikon
The place to talk creator economy, together


Featured Rankings

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Reece Merrick?
Reece Merrick has become one of the key voices shaping blockchain adoption across the Middle East and Africa. His posts combine industry clarity with a friendly, confident tone that gives his audience both direction and reassurance.

.png)

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
Check Brand Deals
Reece Merrick: The fintech leader powering Ripple’s middle east rise
Reece Merrick has become one of the key voices shaping blockchain adoption across the Middle East and Africa. His posts combine industry clarity with a friendly, confident tone that gives his audience both direction and reassurance. He speaks from real experience inside one of the most influential companies in the digital asset space. This mix of insight and approachability is what makes his content stand out.
1. Who he is
Reece Merrick is the Managing Director for the Middle East and Africa at Ripple, where he leads the company’s regional strategy across cross-border payments, digital assets and regulatory expansion. He has played a central role in establishing Ripple’s presence in Dubai’s DIFC and strengthening its partnerships with regulators and financial institutions. His background includes years of experience in fintech, market development and regional ecosystem building. Over time he has become a recognizable figure at global conferences, roundtables and regulation-focused events across UAE, Bahrain and Saudi Arabia. His work positions him as a bridge between global blockchain innovation and the rapid digital transformation happening in the Middle East.
2. A network of heavyweights

Reece’s network spans senior leaders from banks, regulators, global fintech firms and regional innovation hubs. His Radar includes institutions like the DFSA, DIFC Innovation Hub, Bahrain FinTech Bay, Ctrl Alt, Absa and major conference brands like TOKEN2049. He also connects with founders, policymakers and digital asset pioneers shaping the future of finance in the region. This wide and credible circle reflects his strategic role at the intersection of fintech, crypto and financial regulation.
3. Why people listen

People listen to Reece because his communication is direct, informative and rooted in real developments. His posts simplify complex regulatory shifts without watering down their importance. He also shares milestone wins with an optimistic tone that energizes the ecosystem. Whether he is announcing a new license, partnership or policy breakthrough, he explains both the why and the impact in a way audiences understand.
4. Authenticity that resonates

Reece holds a strong Authenticity Score of 96.5/100. His follower growth is natural and comes from genuine industry engagement rather than inflated tactics. His comment sections include founders, regulators and fintech experts adding context or asking questions. His content varies between high-level announcements, behind-the-scenes conference moments and thoughtful reflections on regional trends. Everything about his presence feels grounded in real work and genuine passion for the sector.
5. Numbers that back it up

Reece has grown from 10,800 to more than 14,000 followers with consistent activity and strong professional visibility. His Influence Score sits at 6,872 points, placing him in the Top 6 percent of LinkedIn creators in the UK and the Top 5 percent in the Fintech and Crypto category. His posts regularly spark high-quality engagement, especially when he shares regulatory updates or partnership news. His content rhythm stays steady throughout the year with a balance of articles, images and event recaps.
6. Collaborations that matter
Reece is deeply connected to policy and fintech institutions across MEA. His collaborations include DFSA licensing announcements, partnership launches with Bahrain FinTech Bay and engagements at global events such as Istanbul Fintech Week. His work with payment providers, regulators and major banks reflects his role in shaping digital asset adoption. These activities strengthen both Ripple’s footprint and the broader ecosystem’s trust.
7. Why brands should partner with Reece Merrick

Reece is a strong partner for brands seeking credible thought leadership in fintech, blockchain and digital payments.
- Co-created industry reports or insights on regulation and digital assets
- Speaking roles at fintech and innovation events
- Executive workshops for banks or corporates exploring blockchain strategy
- Branded thought leadership campaigns around digital transformation in MEA
8. Why Reece Merrick is relevant in 2026
The Middle East is becoming one of the fastest-growing regions in global fintech. Regulatory clarity around stablecoins, digital assets and cross-border payments is accelerating change. Reece sits in the middle of this transformation, guiding Ripple’s regional growth while helping institutions adopt real-world blockchain solutions. As digital payment rails expand and global markets demand faster and more secure financial infrastructure, his expertise becomes even more valuable.
Conclusion: A steady force in a fast-moving industry
Reece Merrick brings credibility, clarity and calm to a sector evolving at full speed. His leadership helps institutions navigate change with confidence, and his content keeps the ecosystem informed and inspired. He understands both the technology and the regional landscape, which makes his voice essential as MEA continues its digital finance journey. In a space filled with noise, Reece stands out by delivering insight that truly matters.








