Blog & Articles
Your ultimate ressource for the creator economy
Methodology & Rankings
About Favikon, rankings, tools & much more.
Insights
The recipe behind Favikon's viral & coveted rankings.
Free tools to power your influencer marketing workflows.
See Favikon users' success stories.
Get access to all Favikon rankings.
Become a Partner
Become an Affiliate
About the team behind Favikon
The place to talk creator economy, together


Featured Rankings

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Regina Frederico Durante?
Regina Frederico Durante is one of those leaders who make complex ideas feel simple and big goals feel possible. She speaks about people, sustainability, and leadership in a way that feels grounded and human.

.png)

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
Check Brand Deals
Regina Frederico Durante: Leading people, culture, and impact with purpose
Regina Frederico Durante is one of those leaders who make complex ideas feel simple and big goals feel possible. She speaks about people, sustainability, and leadership in a way that feels grounded and human. Her content blends HR expertise with real-world stories from inside one of Brazil’s most influential retailers. That mix makes her a standout voice for anyone thinking about the future of work.
1. Who she is
Regina Frederico Durante is the Director of People and Sustainability at Lojas Renner S.A., one of Latin America’s most respected retail groups. She has spent her career shaping people-centered cultures while driving sustainability agendas inside large organizations. Her work spans leadership development, talent attraction, diversity programs, and major ESG initiatives, all tied to strategic business goals. Recently, she strengthened her HR leadership credentials with a Wharton CHRO certification. Regina positions herself as a modern executive who believes business success begins with people and long-term responsibility.
2. A Network of Heavyweights
Regina connects with leaders across Brazil’s top companies, global HR institutions, and respected media outlets. Her network includes stakeholders from TIME, Exame, AON, WHU, LHH, and major sustainability foundations. These circles give her access to cutting-edge HR insights and amplify her credibility as someone shaping the conversation on people and culture. She is firmly positioned in Brazil’s executive ecosystem, engaging with innovators, educators, and corporate decision-makers.

3. Why people listen

People follow Regina because she makes leadership feel accessible. Her tone is warm, positive, and practical. She mixes data with real examples from her team, her workplace, and her own journey. Her posts have a clear message: culture is built every day through people. She communicates with optimism, never oversimplifying, and always highlighting the human side of corporate transformation.
4. Authenticity that resonates

With a Favikon Authenticity Score of 94/100, Regina shows up online exactly as she is offline. She shares company milestones, team moments, speaking engagements, and personal reflections that clearly come from real lived experience. Her posts include natural language patterns, Portuguese cultural cues, and genuine appreciation for her team. This creates trust, especially in an industry where authenticity can easily get lost behind corporate messaging. Regina manages to be both an executive voice and a relatable human presence.
5. Numbers that back it up

Regina’s audience has grown from 8,909 to 14,915 followers in three years with steady, organic progress. Her Influence Score sits at 6, showing strong authority within her niche. Engagement quality is high, with thoughtful comments from industry peers and colleagues. Her posting rhythm is consistent and balanced, mixing leadership insights, sustainability updates, and corporate achievements with personal reflections.
6. Collaborations that matter
Regina is regularly featured in HR and business media like Exame and TIME, and she represents Lojas Renner S.A. at major events including SXSW. She collaborates with global leadership communities and sustainability organizations to push forward discussions on inclusion, ESG, and the future of work. Inside the company, she leads multi-team initiatives that bridge people development, culture, and sustainability strategy.
7. Why brands should partner with Regina Frederico Durante
Working with Regina makes sense for brands looking to speak credibly about people, culture, and responsible growth.
- Thought leadership campaigns on sustainability and modern HR strategy
- Speaking engagements or panels on diversity, leadership, and the future of retail
- Co-created content on corporate culture, talent development, and ESG frameworks
- Workshops for executives on people-first leadership and organizational transformation
8. What causes she defends

Regina is deeply committed to Sustainability and Diversity and Inclusion, and these themes appear consistently across her content. She highlights women in leadership, celebrates internal achievements around representation, and shares tangible progress toward sustainable retail practices. Her posts often reflect the balance between environmental responsibility and human development, linking both to Renner’s long-term mission. She advocates for companies to lead with purpose and to build inclusive workplaces where people feel seen and supported.
9. Why Regina Frederico Durante is relevant in 2026
The future of work demands leaders who blend people expertise with sustainability awareness, and Regina sits at the center of that shift. As companies in 2026 face pressure to evolve, her insights offer clarity on responsible leadership, ESG, and human-centered corporate culture. She represents the new wave of executives who communicate transparently, think long-term, and act with purpose. Her voice aligns perfectly with global trends shaping talent, impact, and organizational transformation.
Conclusion: Leadership with purpose





